eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

Day Two: Revolutionizing Retail Experiences

February 20th, 2019

It’s time for the main event. Our speakers are revolutionizing retail, and share their tactics around growth, disruption and unified commerce. Here you’ll gain fresh ideas to really drive sustainable growth for your retail business.

7:30 am - 7:55 am Grab N Go Breakfast In The Expo. Registration Open & Sponsored By Zaius

Grab a bite and get going! It’s eTail time!
Hi there! We are your Program Directors and ready to kick off eTail with you.
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Megan Kessler

Program Director
eTail West

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Kristin Schoenstein

Program Director
eTail West

8:05 am - 8:20 am Chairperson's Remarks

Ryan Urban - Co-Founder & CEO, BounceX
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Ryan Urban

Co-Founder & CEO
BounceX

8:20 am - 8:40 am Keynote: Unlocking The Future Of Customer Engagement

Greg Revelle - CMO, Kohl's
Today’s customers expect brands to deliver unique, relevant experiences and connect with them in a way that resonates with them personally. Kohl’s is doubling down on personalization to ensure its millions of customers nationwide feel heard, recognized and engaged, all while delivering the seamless shopping journey they crave. In this session, Greg will share an inside look at how Kohl’s is delivering on its purpose to inspire and empower families to lead fulfilled lives through a personalization strategy that is driving traffic and customer conversion.
• Building an agile marketing organization with a customer-centric focus
• Developing a seamless omnichannel experience that deepens the connection with the customer
• Using data-driven insights to deliver more relevant, personalized experiences for customers
• Leveraging best-in-class technology to constantly adapt to customer behavior and drive optimal results
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Greg Revelle

CMO
Kohl's

8:40 am - 9:05 am Keynote: PetSmart Gets Smarter: The Power Of Personalization

Joshua Kanter - CMO, PetSmart
PetSmart is committed to supporting pet parents through every step of their journey, helping them to make more confident and caring choices on behalf of the pets in their lives.  As digital technologies have evolved, PetSmart has taken steps to make more intelligent use of data to engage customers in more meaningful ways.  PetSmart recently launched its new Treats loyalty program as a platform to deliver a more personalized customer experience, spanning both digital channels and PetSmart’s immersive in-store experience.  

This discussion will address:
• The design and implementation of PetSmart’s new Treats loyalty program
• The deployment of an Artificial Intelligence personalization engine
• Use of real-time, digital technologies to enhance PetSmart’s immersive in-store experience

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Joshua Kanter

CMO
PetSmart

9:05 am - 9:25 am Keynote: Bountiful Social Shares And Customer Connections: The Share More Project

Michelle Farabaugh - CMO, Harry & David
Making meaningful connections and sharing what is important, not just selling products, are what customers are looking for today. Michelle will present a case study on how the Harry & David’s Share More positioning has driven customer engagement, loyalty and a two way dialog through the use of imagery, video, and behind-the-scenes as well as user generated content.
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Michelle Farabaugh

CMO
Harry & David

9:25 am - 10:05 am eTail's 20th Anniversary Grand Opening Mardi Gras Celebration In The Expo!

Laissez les bon temps rouler at eTail! Kick off your best eTail ever with our 20th anniversary Mardi Gras celebration in the Expo! Discover the most cutting edge tech, all in one amazing quarter of our conference space.

9:25 am - 10:05 am eTail First Timers Meet-Up!

First Time at eTail? Meet in the Social Lounge in the back of the Expo, and get some super eTail swag!
The interaction gap continues to shrink between humans and machines, and your brand needs to adapt digital experiences and adopt top tech. How are you putting the pause on being data obsessed and to become insights driven? The Senior Executives on this panel suggest how to build a cohesive strategy so that science and art are symbiotic:
• The privacy paradox: advancements in personalization while customers are more protective over privacy—how is your business adjusting?
• How to stop being data obsessed and becoming insights driven
• Replacing clicks with soundbites for a better overall experience—overhauling team structure, tech, and integration for convenient and seamless shopping

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Ganesh Srivats

CEO
Moda Operandi, Inc.

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Stefan Nandzik

VP of Marketing
Signifyd

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Kedar Deshpande

VP of Technology & Marketing
The Zappos Family of Companies

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Kobi Elbaz

VP and GM, Personal Systems, HP Americas
HP, Inc.

10:30 am - 10:50 am Keynote: Automation To Autopilot: The New State Of Marketing Technology

Fayez Mohamood - Co-founder and CEO, Bluecore
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Fayez Mohamood

Co-founder and CEO
Bluecore

10:50 am - 11:10 am Keynote: Delivering Better Customer Experiences With Machine Learning

Kiran Mani - Managing Director- Retail, Google
There have been more significant changes in technology in the past 5 years than in the previous 20 - it’s changing our lives at an unprecedented pace. But with all the ways to connect that are possible today we ask ourselves, how many of them are really going to be meaningful to today’s consumer? 

In this session, learn how today’s shopper is moving and buying across digital and the store, creating opportunities for retailers to engage them in ways never before possible -- and how AI and machine learning can help deliver the personalized, frictionless experiences they expect.  

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Kiran Mani

Managing Director- Retail
Google

11:10 am - 11:30 am Fireside Chat: Learnings From 3 Years Of Experiential Retail At B8ta

Vibhu Norby - Co-Founder & CEO, b8ta
Join Vibhu Norby, the co-founder and CEO of b8ta as he walks you though b8ta’s journey into retail to date. b8ta is the retail-as-a-service company creating showrooms for technology brands across the country. With a unique business model & software-driven approach to retail, b8ta is changing how online brands engage with customers in real life.
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Vibhu Norby

Co-Founder & CEO
b8ta

11:30 am - 12:00 pm Get Your Buzz On Morning Break In The Expo!

Hop into the Expo to explore awesome tech to propel your business strategies forward! Join us at our different lounges: barsitas, charging stations, massage chairs, and Retailer Only Community Meet-Ups!

11:30 am - 12:00 pm Running Club Meet-Up!

If you love to run,  meet in the Social Lounge in the back of the Expo! Organize a run for this evening or tomorrow morning, with your new socks we’re giving away, courtesy of Bombas! (please note: limited inventory)
Omni-channel tactics to connect with customers remain a massive opportunity, and a massive challenge in retail.  By building functionality to link your channels, you must ensure there is recognition of the customer when they travel between them. The executives have discovered keys to omni success by:
• Using AI to better understand the customer in terms of buying habits and core values to hold connections
• Maintaining personal-digital connections as technology becomes continuously better at becoming frictionless
• Unlocking the right data to reinvent and enhance experiences while removing barriers to entry and roadblocks of interactivity


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Jennifer Morgan

SVP of Digital & Marketing
West Elm

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Beth Gerstein

Co-Founder & Co-CEO
Brilliant Earth

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Chris Moody

Head of Global Content Marketing
Cheetah Digital

12:25 pm - 12:45 pm The Opportunity of the Open Internet: Owning Your Customers (and Your Data)

Louisa Chen - CFO, Sole Society Jaysen Gillespie - VP, Head of Analytics and Insights, Criteo
Search and social walled gardens are making it harder for retailers to gain clear visibility into customer data and deliver independently-verifiable advertising performance. It’s time for marketers to ask for more. While the scale of global platforms makes one-stop shopping tempting, marketers should remember that these platforms’ strategy is to maximize control over their shoppers’ data. Savvy marketers know to invest marketing dollars with partners who are (1) open and transparent with all data and (2) fully non-competitive with their business model.  A well-chosen approach to the Open Internet offers both of these benefits. Ads reach the channel where shoppers spend 50% of their time and your data is not held hostage behind a digital concrete (or steel) wall.   
  
In this presentation, Jaysen Gillespie, Vice President, Head of Analytics and Insights, Criteo and Louisa Chen, CFO, Sole Society, use real data to show how retailers, big and small, can compete via the Open Internet. 
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Louisa Chen

CFO
Sole Society

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Jaysen Gillespie

VP, Head of Analytics and Insights
Criteo

12:45 pm - 1:05 pm Guest Speaker: Analyst Assessment: Breaking Down The Big Bets For Retail In 2019

Mark Mahaney - Managing Director, RBC Capital Markets
Mark gives us his strategic and financial analysis of the hottest eCommerce companies, and what the biggest bets of 2019 are. Back by popular demand, he discusses all elephants in the room (yes, that thing called Amazon), and answers your burning questions of what’s to come.
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Mark Mahaney

Managing Director
RBC Capital Markets

Lunch

1:05 pm - 2:05 pm Meet & Greet Lunch & Networking For All Attendees

Get outside, soak up the sun, and have all the learnings from the morning really sink in!

1:05 pm - 2:05 pm Private Lunch Hosted By Salesforce

1:05 pm - 2:05 pm Private Lunch Hosted By Quantum Metric: Exclusive Digital Experience Luncheon with Neiman Marcus and DXL Group

Kelsey Hills - Vice President, Product Management, Neiman Marcus Jason Lebeouf - VP eCommerce, DXL Group Mario Ciabarra - CEO, Quantum Metric
Join eTail's invite-only executive luncheon, presented by Quantum Metric, where Neiman Marcus and DXL Group will discuss how their digital strategy took shape and what they're doing organizationally to set their brands apart. This will be an interactive luncheon for leaders to discuss strategies for enabling digital product, analyst and operations teams to deliver best-in-class business performance.

Kelsey Hills

Vice President, Product Management
Neiman Marcus

Jason Lebeouf

VP eCommerce
DXL Group

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Mario Ciabarra

CEO
Quantum Metric

1:05 pm - 2:05 pm Private Lunch Hosted By SG360: Digital Marketing’s Next Growth Frontier

Jeana Garms - Director of Marketing SG360
It’s not easy to attract, engage and convert buyer’s in today’s competitive retail environment. While digital marketing has made it easy to reach the right person, capturing their attention has proven more difficult.

Join us as we discuss how blending direct mail with your digital marketing will improve response rates, generate more interest and ultimately, increase revenue.  

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Jeana Garms

Director of Marketing
SG360

1:05 pm - 2:05 pm Private Lunch Hosted By Elementum: Paper to Digital: The New Office Depot

Kent Ledgerwood - Director of Business Transformation, Elementum
In the 3 years since the proposed merger with Staples was called off, Office Depot has become an omni-channel powerhouse growing their online, retail, and B2B business. They have aggressively expanded online product & online-instore pickup by more than 30%, created their "Workonomy" platform, and are consistently beating earning expectations. In this session, hear from Kent Ledgerwood, Director of Transformation at Elementum about Office Depot’s digitization journey and how your own organization can:
• Accept the mess: Perfect is the enemy of progress. Instead, implement a layer that sits on top of your dozens of systems, and makes sense of what data exists currently (no matter how “messy”). It won’t give you flawless insights right away, but it will give you the value you need to start being proactive, while simultaneously shedding light on your otherwise hidden blind spots so you can continuously improve.
• Orchestrate action: Learn to look beyond transactional systems so your team can unify multi-enterprise data and collaborate more effectively cross-functionally and with external partners.
• Ensure product availability: Proactively discover supply-demand mismatches and execute faster to quickly mitigate issues before they impact customers.
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Kent Ledgerwood

Director of Business Transformation
Elementum

1:05 pm - 2:05 pm Private Lunch Hosted By Amazon Pay

Kris Zanuldin - Head of Connected Commerce, Amazon
Since the emergence of digital, commerce has been in a state of transformation, first with e-commerce and then with the rise of mobile and m-commerce.  Today, we are in the very early stages of a new era: voice commerce and we see it as a powerful medium that will transform our day-to-day and how we purchase.  Central to emergence of voice is building connected experiences for customers so they can interact and transact where, when and how they want.  Their choice, and at their convenience. 

Kris Zanuldin, Head of Connected Commerce at Amazon Pay, will share how voice commerce will redefine the ideal customer experience and how early adopters will win in the long term. 

Interested in becoming an early voice commerce early adopter? Simply attend the session for your chance to win an Amazon Echo device and take the experience home with you. 
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Kris Zanuldin

Head of Connected Commerce
Amazon

1:05 pm - 2:05 pm Private Lunch Hosted By Zeta Global

Track A: Marketplaces & Globalization

2:05 pm - 2:15 pm Chairperson's Opening Remarks

2:15 pm - 2:40 pm Fireside Chat: Tips And Tricks To Meet The Customer On Amazon

Katrina Plummer - eCommerce Category Marketing Lead, US, Mondelēz International
Fireside Chat: Tips And Tricks To Meet The Customer On Amazon
Sales on Amazon are growing as customers are increasingly seeking convenience, value and a seamless digital experience. But winning on Amazon is not as simple as taking your in-store portfolio and listing it online. Listen in as Katrina gives tips and tricks as to how to:
• Reconsider your portfolio for Amazon profitability
• Reinvent branded content to ensure the right contextual information is being surfaced to the shopper
• Create the right Amazon search strategy to ensure your products can be found


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Katrina Plummer

eCommerce Category Marketing Lead, US
Mondelēz International

2:40 pm - 3:00 pm Executive Presentation

3:00 pm - 3:30 pm Case Study Remix: Leveraging Vs. Competing With Amazon

Bobby Lyons - CDO, Markwins Beauty Brands Inc.
Today many brands perceive Amazon as a direct competitor to their business versus an additional marketing channel that can be used to stimulate interest in their brand and products. Bobby covers some of the primary strategies retailers and manufacturers are using today to leverage Amazon to grow both sales and product awareness beyond the traditional marketplace mentality.
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Bobby Lyons

CDO
Markwins Beauty Brands Inc.

3:30 pm - 4:20 pm Afternoon Refuel Break & Games In The Expo

Refuel, refresh, grab a drink and find the next best tech in our Expo!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!

Do you speak “Woof?” Meet  in the Social Lounge in the back of the Expo  to swap pics and stories of your favorite furry friend! Bonus: get a dog bandana courtesy of PetSmart (limited supply)!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Sommelier-Lead Wine Tasting Hosted By Zeta Global

Here at Zeta Global, a glass of wine is always best shared with others! Join us for this exclusive wine event in partnership with eTail West and discover how unique wine flavors are created through variations of ingredients and different distilling techniques. With professional advice on how to collect, age, and serve wine, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass! 

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Craft Beer Samplings Hosted By Iterable

Join Iterable for an exclusive craft beer tasting. Learn how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Whether you are a craft beer connoisseur or someone new to the scene, our beer tasting is sure to add a hop to your step!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Bourbon Flights Hosted By Cheetah Digital

Join Cheetah Digital in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!

4:20 pm - 4:45 pm Best Practices for Marketplace Merchandising

Claire Lin - Sr. Director, Global Marketing & Merchandising, Newegg
With the growing complexity in the e-commerce landscape and a multitude of channels, maintaining a consistent brand image while competing for customer attention is an uphill battle. 

As the leading global tech marketplace, Newegg believes that the mission of the ultimate customer experience starts with the right partnerships and planning. Through targeted strategies utilizing storytelling to reinforce brand values, companies are able to expand their reach to drive sales and loyalty, beyond the simple promotion. 

In this session, you will learn:

• How telling the right story to the right audience drives loyalty and sales
• The risks of price degradation without a long tail growth strategy 
• What happens when the pursuit of customer experience shapes partnerships and practices 

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Claire Lin

Sr. Director, Global Marketing & Merchandising
Newegg

4:45 pm - 5:00 pm Executive Presentation

Hear about the latest tech driving the reinvention of the online and in-store experience!
With marketplaces focused on specific products and businesses popping up everywhere, what exactly make makes them successful? How did they get started and what are their lessons learned? A divers group of panelists will walk you through:
• How niche marketplaces can help your brand grow its bottom line
• Balancing features of niche marketplaces and understanding how the marketplace may better attract an exact target
• Using marketplace search algorithms to understand who your ideal customer is—how is your product popping up with keywords?
• Turning new “niche marketplace” customers into permanent customers—getting a deep understanding of the customers and what products they may want more of 

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James Thompson

Director of Digital Accounts
REEF

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Claire Lin

Sr. Director, Global Marketing & Merchandising
Newegg

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Randi Eichenbaum

Director, Product
Tradesy

Track B: Reimagining Online And Instore

2:05 pm - 2:15 pm Chairperson's Opening Remarks

Andrei Faji - Director of Marketing, Dosh
Executive Presenter, Dosh
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Andrei Faji

Director of Marketing
Dosh

2:15 pm - 2:40 pm Quest For Causality: The Digital Transformation Of GameStop

Jim Edgett - Head of Integrated Marketing & Media, GameStop
GameStop is in the midst of a business transformation, shifting the company from a video game-only, brick-and-mortar retailer to a family of specialty retail brands, known for the most popular technologies. Navigating a business transformation, let alone knowing when it’s the right time to transform and get buy-in from senior leadership, is tricky business. Join Jim Edgett, Head of Digital Ecosystem & Channels, as he showcases lessons learned from Gamestop’s omnichannel journey.
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Jim Edgett

Head of Integrated Marketing & Media
GameStop

2:40 pm - 3:00 pm Personalization as a Strategy - Use Cases for Enabling Customer Experience and ROI

Meyar Sheik - CEO & Co-Founder, Certona
Join this session to learn how leading retailers in the beauty, fast fashion, home improvement, active wear, outdoor sports gear, B2B and grocery industries are leveraging personalization tactics to increase revenue and improve the customer experience. Discover real uses cases that drive real results. 
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Meyar Sheik

CEO & Co-Founder
Certona

How are physical stores enhancing the omni-channel experience? Panelists will discuss strategies to keep your customers coming back to your stores and driving sales across all touch points.
Learn:
• The tech that is the make or break for 2019— and practical applications of it
• How are retail footprints going to enhance the omni-channel experiences: stores that are informative and fun
• Logistics and shipping: will concierge-like services for delivery work for you?
• Seamless, personalized messages are needed post sale and retain loyalty

Kousthub Raghavan

Senior Director of Product Management
Walmart eCommerce

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Jason Ovshak

Head of eCommerce & Digital Marketing
Brighton Collectibles

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Allon Caidar

CEO
TVPage

3:30 pm - 4:20 pm Afternoon Refuel Break & Games In The Expo

Refuel, refresh, grab a drink and find the next best tech in our Expo!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!

Do you speak “Woof?” Meet  in the Social Lounge in the back of the Expo  to swap pics and stories of your favorite furry friend! Bonus: get a dog bandana courtesy of PetSmart (limited supply)!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Sommelier-Lead Wine Tasting Hosted By Zeta Global

Here at Zeta Global, a glass of wine is always best shared with others! Join us for this exclusive wine event in partnership with eTail West and discover how unique wine flavors are created through variations of ingredients and different distilling techniques. With professional advice on how to collect, age, and serve wine, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass! 

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Craft Beer Samplings Hosted By Iterable

Join Iterable for an exclusive craft beer tasting. Learn how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Whether you are a craft beer connoisseur or someone new to the scene, our beer tasting is sure to add a hop to your step!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Bourbon Flights Hosted By Cheetah Digital

Join Cheetah Digital in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!

4:20 pm - 4:45 pm Away: Reimagining the Travel Experience, from Storytelling, In-Store Retail Experiences, and Beyond

Will Williams - Director of Retail Experience and Store Operations, Away
Less than three years ago, Away launched with one product, The Carry-On, and today—more than 500,000 suitcases, six physical retail stores, an in-house media arm, and a global community of travelers later—they're changing the entire travel experience, and reimagining what it means for a brand to connect with their community. In this session, Away's Director of Retail Experience and Store Operations, Will Williams, will explore how Away is disrupting the travel and retail experiences, and how they're working to create a beloved brand that's ultimately inspiring more people to plan their next trip with Away.
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Will Williams

Director of Retail Experience and Store Operations
Away

4:45 pm - 5:00 pm Living Room Meet Fitting Room: Bridging the Gap Between Online & Offline Shopping

Matt Suraci - Head of Commercial NA, Klarna
Research shows that more and more millennials are shying away from long-term agreement credit cards and looking for the intimate in-store shopping experience to be brought to the digital space. The past decade has introduced new payment, checkout, and technology shifts, such as an uptick in mobile shopping, social commerce, and the introduction of AR/VR. Brands are introducing a more in-store retail-like experience online with new personalized technology features and e-commerce payment solutions that allow for a shopping experience with no limitations.

Audience learning objectives:
• Changing consumer and shopper preferences and expectations
• How companies are innovating to align with changing retail trends
• Introduction of in-store-like features online including “try before you buy,” virtual fitting rooms via AR/VR, real-time customization etc.
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Matt Suraci

Head of Commercial NA
Klarna

As the store is becoming more focused on experience and brand-building vs. straight
transactions, how are retailers using technology to engage customers? Panelists
will discuss which in-store tech is having the greatest impact and discuss ideas for:
• Confirming that in-store technology enhancements compliment the offline channel
• Identifying technology that enhances vs. detracts from completing the sale 
o AR as fun, useful, or both
o How customers are using social fitting rooms
o Mobile checkout zones to keep your customer moving around the store
• Driving accountability and results in the adoption of in-store technology
• Ensuring your technology investments are reflective of the type of experience your customer wants
  
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Vinod Suresh

Director of Product Management
Walmart Labs

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Josh Shabtai

Director, Digital Content Operations
Lowe's Innovation Labs

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Bryan Podgorny

Director, Omni Technology & Global Consumer Systems
Deckers Brands

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Brendan O'Donohoe

EVP of Sales
Averon

Track C: Customer Acquisition And Conversion Optimization

2:05 pm - 2:15 pm Chairperson's Opening Remarks

Sai Koppala - CMO, SheerID
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Sai Koppala

CMO
SheerID

2:15 pm - 2:40 pm Fireside Chat: If You Build It, They Will Come - Listening To Customer Demand

Raphael Weishaupt - SVP, Brand & Acquisition Marketing, FTD
• Producing tech interactions so the customer feels shopping is “time well spent” versus “time saved” 
• Listening to your communities and taking their lead on what products are hot and what are not
• Building meaningful experiences that are thoughtful and not overdone to make the customer feel catered to
• A closer relationship for better experience and products across channel—a mutual benefit for both customer and retailer
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Raphael Weishaupt

SVP, Brand & Acquisition Marketing
FTD

2:40 pm - 3:00 pm Stop Omnichannel Marketing, Start Identity Marketing Featuring DSW

Michael Osborne - CEO, SmarterHQ Erica Hermosilla - Senior Manager, CRM & Loyalty, DSW
Consumer browsing and buying habits are no longer linear: 90% regularly browse online and purchase in-store. Shoppers expect brands to identify, personalize, and deliver on their needs no matter how many times they cross digital and physical lines or span touchpoints and devices. To meet these expectations, most brands are taking an omnichannel approach to marketing, but few are successfully leveraging the right strategies to deliver experiences customers demand.

Join SmarterHQ’s President & CEO, Michael Osborne, for a fireside chat with DSW’s Senior Manager of CRM & Loyalty, Erica Hermosilla. They will discuss:
• How DSW leverages identity resolution across in-store and digital to create compelling, consistent experiences.
• Marrying loyalty and behavioral data to drive better personalization and deepen customer relationships.
• DSW’s top priorities for 2019.

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Michael Osborne

CEO
SmarterHQ

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Erica Hermosilla

Senior Manager, CRM & Loyalty
DSW

How are you turning your passive web visitors into true customers? Panelists will go through the CRO strategies that are working for them and review ideas for:

• Constructing a conversion optimization plan
• Looking at tactical ways to increase optimization
• Increasing conversion on your product pages
• Looking at inbound landing pages 
• Rethinking your shopping cart and checkout

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Mike Liu

Digital Marketing Manager
TOMS

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Arvin Yeo

Senior Director of Acquisitions & Engagement Marketing
Hollar

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Alex Banys

Director, Global eCommerce and Digital Marketing
Specialized Bicycle Components

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Tim Bryan

Chief Revenue Officer
Custora

3:30 pm - 4:20 pm Afternoon Refuel Break & Games In The Expo

Refuel, refresh, grab a drink and find the next best tech in our Expo!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!

Do you speak “Woof?” Meet  in the Social Lounge in the back of the Expo  to swap pics and stories of your favorite furry friend! Bonus: get a dog bandana courtesy of PetSmart (limited supply)!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Sommelier-Lead Wine Tasting Hosted By Zeta Global

Here at Zeta Global, a glass of wine is always best shared with others! Join us for this exclusive wine event in partnership with eTail West and discover how unique wine flavors are created through variations of ingredients and different distilling techniques. With professional advice on how to collect, age, and serve wine, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass! 

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Craft Beer Samplings Hosted By Iterable

Join Iterable for an exclusive craft beer tasting. Learn how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Whether you are a craft beer connoisseur or someone new to the scene, our beer tasting is sure to add a hop to your step!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Bourbon Flights Hosted By Cheetah Digital

Join Cheetah Digital in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!
Any way marketing can strategically increase funds for customer acquisition is a win. Especially when they’re backed by their organization’s CFO. Through a touch of random luck, an openness to transparency, and a game face for collaboration, Eyeconic has learned how to embrace the almighty forces of finance to form a relationship that’s elevated our marketing strategies to new levels through their following experiences: 
Bridging the Gap: We discovered what the finance team and the marketing team both really care about and took advantage of what we found. 
Making Nice with Finance: Learning when to pull in your finance folks and turn a stakeholder into a partner. 
Mo’ Money: How Eyeconic found themselves on the receiving end of additional funds to close out a year.  
Build on Honesty: Don’t be so in love with past tactics that you miss opportunities for improvement. At Eyeconic, we are honest with ourselves about things that didn’t work and finance became an accountability partner. 

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Tiffanie Burkhalter

GM & VP eCommerce
Eyeconic/VSP Retail

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Courtney Fadjo-Biro

Eyeconic Head of Marketing
VSP Retail

4:45 pm - 5:00 pm Rethink Your Tech Stack: The Hidden Threats Within Your Marketing Software

Lindsay Tjepkema - Marketing Director, Americas, Emarsys
Many marketers say they have tech stacks, but in reality, they have become consumed by them. Why? It’s the ongoing search to assemble the magical tech stack that will get us ahead of the competition. A giant stack is nothing to be proud of, though. In fact, it’s inefficient, expensive, and introduces immense organizational risk. In this talk, we’ll discuss why you should use caution when constructing your tech stack and propose ways to avoid common mistakes today’s marketing leaders make related to technology. 
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Lindsay Tjepkema

Marketing Director, Americas
Emarsys

How can you ensure that your customers have unique and tailored experiences on your site every visit? What can you do to truly differentiate and keep them coming back for more? Panelists will review:
• Digital messaging techniques that are unique with fresh content
• The tech that draws customers into immersive experiences
• Interacting with technology that makes digital marketing feel personal for the customer

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Bogdan Constantin

CMO
Generation Tux

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Jennifer Sugarman

Senior Manager, Customer Marketing
Sony Electronics

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Carrie Parker

Executive Director of Product Marketing
Valassis Digital

Track D: Marketing To Tomorrow's Customers

2:05 pm - 2:15 pm Chairperson's Opening Remarks

Executive Presenter, Extole

2:15 pm - 2:40 pm Selling At The Speed Of Social Media Culture: How zulily Works Around The World To Stay Ahead Of Memes, Milennials And Instagram

Kerry Gibson-Morris - VP Merchandise, Zulily
There’s no question that social media is a key area for retailers looking to grow their business. But the channels aren’t just a way to sell products to consumers – trending topics can give retailers an insight into the consumer zeitgeist and to see what sells. 

In this innovative case study, retail veteran and zulily VP of home, hardlines and licensing, Kerry Gibson Morris, discusses how zulily grew to 6.1 million active customers by working with global vendors by:
• Quickly taking advantage of cultural trends driven by social media and younger customers
• Highlighting must-have items that are oh-so-Snapchattable , and skyrocket demand from Millennial shoppers…particularly the exploding “DIY” community propagated by Instagram communities
• How zulily, a billion-dollar etailer based in Seattle, WA, built its own global vendor operations portal to empower a team of merchants and vendors alike to move quickly and even anticipate trends, and give customers unique goods based on data

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Kerry Gibson-Morris

VP Merchandise
Zulily

2:40 pm - 3:00 pm When Customer Engagement Means Customer Acquisition

Matt Roche - CEO, Extole
We all understand marketing and marketing activities through the framework of acquisition, conversion, and retention. It's a familiar and comfortable construct. But what are the new rules when engaging customers means acquiring new ones? With his signature high-energy style, Extole CEO Matt Roche throws a wrench in the works by considering what it means when an existing customer drives awareness, encourages a purchase from a new customer, and is herself compelled to buy again.
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Matt Roche

CEO
Extole

Join this showcase to take a look at new brands who are taking a technology first approach to growth. Discover how they are using tech to impact customer behavior and purchase patterns and exponentially grow their business by:
• Examining their online and offline footprint, and how tech is linking journeys
• Ideas for differentiating with truly unique customer experiences
• Discussing what these new brands have in common

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Ashley Merrill

CEO/Founder
Lunya

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Shaan Sethi

Founder & CEO
Jaanuu

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Christopher Bevans

Creative Director
DYNE

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Jeremy Stewart

Founder
Hari Mari

3:30 pm - 4:20 pm Afternoon Refuel Break & Games In The Expo

Refuel, refresh, grab a drink and find the next best tech in our Expo!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!

Do you speak “Woof?” Meet  in the Social Lounge in the back of the Expo  to swap pics and stories of your favorite furry friend! Bonus: get a dog bandana courtesy of PetSmart (limited supply)!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Sommelier-Lead Wine Tasting Hosted By Zeta Global

Here at Zeta Global, a glass of wine is always best shared with others! Join us for this exclusive wine event in partnership with eTail West and discover how unique wine flavors are created through variations of ingredients and different distilling techniques. With professional advice on how to collect, age, and serve wine, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass! 

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Craft Beer Samplings Hosted By Iterable

Join Iterable for an exclusive craft beer tasting. Learn how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Whether you are a craft beer connoisseur or someone new to the scene, our beer tasting is sure to add a hop to your step!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Bourbon Flights Hosted By Cheetah Digital

Join Cheetah Digital in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!
Listen in to the founders of Blume, a direct-to-consumer collection of self-care products specifically for tween girls. Named by Fast Company as a Most Innovative Company of 2018, Taran and Bunny clue you in as to how to talk to Generation Z, and how they are looking to buy products
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Taran Ghatrora

CEO & Co-Founder
Blume

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Bunny Ghatrora

COO & Co-Founder
Blume

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Emily Canal

Staff Writer
Inc. Magazine

4:45 pm - 5:00 pm Know What Your Customers Want Before They Do

Ray Villeneuve - President/COO, Reflektion
For AI to be effective, customers must feel a cohesive experience…and for retailers, that will  end in higher conversions. Join Ray as he details AI technology—the science and engineering behind it to create a customer profile and make it very specific to the shopper. He showcases:
• Advantages to the retailer, the "why" behind implementing personalization AI in retail sites
• AI implementation and following the enhanced Customer Journey
• Tracking conversions, increasing customer retention, and building quality sales 

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Ray Villeneuve

President/COO
Reflektion

3:00 pm - 3:30 pm Case Study Remix: Cover Me! Why eCommerce Brands Are Struggling With PR

Noa Cohen - VP Marketing Communication & Content, GlassesUSA
Fake news! Influencers—macro and micro! Bloggers! What is the role of a PR firm in 2019 and do we even need one? Join Noa as she discusses concepts (small vs. big) as to why eCommerce brands still need in the PR coverage in a world where everyone seems to have a voice:
• What kind of stories work and what don’t
o Brand vs. sales 
• How to create PR stories with zero budget
• Who are the journalists you need to cover and what do they care about

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Noa Cohen

VP Marketing Communication & Content
GlassesUSA

Track E: The Future Of CX

2:05 pm - 2:15 pm Chairperson's Opening Remarks

Mario Ciabarra - CEO, Quantum Metric
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Mario Ciabarra

CEO
Quantum Metric

2:15 pm - 2:40 pm Case Study Remix: Using Voice Of Customer To Drive CX Design

Alison Herzog - Marketing Director, Global Social Business and Digital Strategy, Dell
With over half of the world’s population online and digital natives flooding the buyer base, the way organization’s listen to and use their Voice of Customer data has to evolve. Customers expect a frictionless experience in their channel of choice, and expect businesses to know who they are and what their needs are before they take a seat at the buying table. To truly understand buyer base, companies will need to leverage this increasing volume of data coming at them, evolve it to include leading edge tech that didn’t exist before, all in an effort to hear the customer and provide meaningful value that drives ROI. 

Join Alison as she reviews:
• The most important places to listen, and how to connect at the right moment 
• Selecting technology to hone in on the ideal customer
• How to fold VoC back into your business model for winning results

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Alison Herzog

Marketing Director, Global Social Business and Digital Strategy
Dell

2:40 pm - 3:00 pm Win Every Digital Moment: Optimization In The Age Of The Subscription Consumer

Carl Tsukahara - CMO, Optimizely
Consumers are being drawn to subscription products in growing numbers. This has created new growth opportunities for startups, retailers and brands. This talk explores how Digital Optimization, powered by Data and Experimentation plays a vital role for the companies winning in this space.
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Carl Tsukahara

CMO
Optimizely

Examining the small interactions, often on mobile, can greatly influence purchase decisions. As such, you need to ensure you are mapping out the customer journey to better understand when these micromoments might occur. This panel delves into: 
• Creating personalized micro-moments to engage your most valuable customers
• Ensuring that relevant, localized, easily digestible information is readily available
• Measuring success

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Tari Huddleston

VP, eCommerce
Sugarfina

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Ruth Crowley

VP, Customer Experience Design
Lowe's

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David Schey

SVP, Global Experience
Zeta Global

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Antonia Hock

VP
Ritz Carlton Leadership Center

3:30 pm - 4:20 pm Afternoon Refuel Break & Games In The Expo

Refuel, refresh, grab a drink and find the next best tech in our Expo!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!

Do you speak “Woof?” Meet  in the Social Lounge in the back of the Expo  to swap pics and stories of your favorite furry friend! Bonus: get a dog bandana courtesy of PetSmart (limited supply)!!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Sommelier-Lead Wine Tasting Hosted By Zeta Global

Here at Zeta Global, a glass of wine is always best shared with others! Join us for this exclusive wine event in partnership with eTail West and discover how unique wine flavors are created through variations of ingredients and different distilling techniques. With professional advice on how to collect, age, and serve wine, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass! 

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Craft Beer Samplings Hosted By Iterable

Join Iterable for an exclusive craft beer tasting. Learn how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Whether you are a craft beer connoisseur or someone new to the scene, our beer tasting is sure to add a hop to your step!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Bourbon Flights Hosted By Cheetah Digital

Join Cheetah Digital in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!

4:20 pm - 4:45 pm Your Customers Are A #ForceofNature

Craig Rowley - VP, Marketing, REI
Craig is an experienced marketing and advertising leader with a wide background spanning many industries--retail, technology, outdoor gear/apparel, packaged goods, automotive, travel/hospitality, etc. But most notably, with all this experience combined, he and REI have created messages with industry-leading innovation. We discuss:
• REI's #OptOutside initiative inspired a national movement to get people to spend Black Friday outdoors. This initiative garnered unprecedented international recognition winning the Grand Prix Titanium Award at Cannes, Best in Show at the One Show, and countless other awards
• REI's #ForceofNature campaign took leadership role in gender equity in the outdoors, included: renewed commitment to internal/industry of gender equity in hiring/leadership development, generated huge social engagement in topics ranging from Outdoor Harassment to gear/apparel extended sizing, offered thousands of sold-out women's classes and outings, and drove growth in women's product sales
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Craig Rowley

VP, Marketing
REI

4:45 pm - 5:00 pm Creating A Narrative For Building Customer Loyalty

David Oh - Chief Product Officer, FabFitFun
You are watching your favorite TV show and you can’t seem to put the remote down. Ever since that first pilot episode years ago, you’ve become an avid fan. The secret to crafting a successful narrative and keeping your viewers engaged is having all the elements of a true story arc.  Similarly, creating a compelling narrative for your brand is critical to attract users, gain customer adoption and keep them coming back for more!  

FabFitFun, one of the largest subscription boxes for women, is no stranger to this concept.  David, its Chief Product Officer, discusses how FabFitFun is creating its own narrative and growing their community of loyal customers in the U.S. and Canada. 

This session is hosted by Iterable.

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David Oh

Chief Product Officer
FabFitFun

5:00 pm - 5:30 pm Case Study Remix: The Path To Prosecution: A Case Study In eCommerce Fraud Investigations

Chad Evans - Manager eCommerce Investigations, PetSmart
Card-Not-Present fraud is rapidly becoming a worldwide phenomenon. The traditional approach to combating would-be fraudsters was to simply focus on the prevention and mitigation of financial losses associated with these crimes. It was simply the “cost of doing business.” However, identifying and prosecuting identify thieves and credit card fraudsters is truly the only way to get to the root cause of this growing criminal industry.
• Analysis & Identification: Identifying anomalies, patterns, and illegitimate transactions is the first step to building a successfully prosecutable case.
• Building a Case File: Compiling data, documentation, identifying potential suspects, and writing a comprehensive narrative. 
• Presenting to Law Enforcement: Educating and building relationships is the most important step in ensuring that the bad guys are put behind bars.
• Closing the Case: The finish line on your path to prosecution could include additional investigative work, testifying, or enhancing/modifying current fraud controls and investigative tactics.  

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Chad Evans

Manager eCommerce Investigations
PetSmart

Track F: Mobile Moments & Omnichannel

2:05 pm - 2:15 pm Chairperson's Opening Remarks

Al Lalani - CEO, Annex Cloud
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Al Lalani

CEO
Annex Cloud

2:15 pm - 2:40 pm Business Messaging: Meet Consumers Where They Are

Carissa Ganelli - CDO, Subway
Millions of businesses rely on SMS to communicate with mobile consumers. Flash sale notifications, electronic receipts, and order status updates are common examples of business-to-consumer SMS. Though SMS meets the consumers needs for instant notification, it lacks the interactivity and personalization consumers expect.

RCS Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. With RBM, businesses can bring branded, interactive mobile experiences, right to the default messaging app. By 2020, 86% of smartphones will be RBM-enabled. Join Carissa Ganelli, CDO of Subway, to learn about the future of messaging and how Subway is already using this technology to reach their customers.
• Key Updates: Understand how RCS Business Messaging will change SMS
• Proven Results: Increase customer engagement and personalization with RBM
• Mobile Reach: Engage with mobile customers more effectively
• The Future: Prepare your brand for the future of messaging based on Subway's experience with the technology

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Carissa Ganelli

CDO
Subway

Over the past couple of decades, retailers have tried to include every aspect of digital commerce in their core competencies and recover costs by demanding rigid compliance from their vendors. In this, and future decades, successful retailers and brands will win by focusing on their core competencies and partnering up with experts for the rest. This talk will feature user case studies from customers such as Fossil, Coca Cola, and Kroger to show how to win by focusing on your core competencies.
• Don’t be afraid of changing – change or be changed. Digital commerce is changing faster than ever.  Learn how to monitor and benefit from these changes instead of getting blind sided
• How to adapt new technologies – buy vs. build. What is the right formula?
• Find and then strengthen your core competency buy building a winning culture

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Chad Cornstubble

VP eCommerce
Fossil Group, Inc

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Todd Skidmore

Sr. Manager, eCommerce
Coca-Cola

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Peyman Zamani

CEO
Logicbroker

Over 40% of online transactions are carried out on mobile. As customers become increasingly  accustomed to not search and buy on their phone, having great mobile UX is a top priority. The experts on this panel give their tips to make mobile layout and checkout simpler to ensure those sales soar.
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Aaron Zagha

CMO
Newton Baby

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Shana Seubert

Director, Mobile
Foot Locker

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Nick Smotek

Director, Omni Tech & UX
Deckers Brands

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Anya Geimanson

SVP, Brand & Product Management
Glasses USA

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Rahmon Coupe

CEO
YourAnswer

3:30 pm - 4:20 pm Afternoon Refuel Break & Games In The Expo

Refuel, refresh, grab a drink and find the next best tech in our Expo!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!