Tim Ahlenius

VP Strategic Initiatives Americaneagle.com

With over 20 years in the website development, design, and optimization industry, Tim Ahlenius has worked in every discipline required for building effective websites, mobile applications, and digital experiences. Tim joined Americaneagle.com in 2009 bringing his specialties in design, user experience, front-end development, backend programming, Search Engine Optimization, project management, content strategy, and analytics analysis to each project he works on.

As the Vice President for Strategic Initiatives, Tim leads digital strategies with enterprise clients through discovery, optimization, and roadmap planning about the specific products/services, industry, or areas that a client wants to build their digital channel experiences in. In addition to this role, Tim is the podcast host of “Lessons for Tomorrow” podcast – a podcast that shares how companies are not only coping, but thriving in these challenging times.

Monday, February 24: The Future Customer Journey Summit (retailer only)

2:45 PM Customer Journey: Client Case Study: How RDO Equipment Co. Built a Scalable, Customer-Centric Digital Ecosystem

When RDO Equipment Co., one of North America’s largest heavy equipment dealers, saw an opportunity to elevate their digital experience, they embarked on an Ecommerce transformation to better serve their customers. In this session, discover how RDO Equipment Co.'s journey can help retailers reimagine their own digital strategy. Learn how they seamlessly integrated content and commerce to create a unified, customer-centric digital ecosystem. See how they optimized the customer journey—from the first search to the final purchase—equipping their teams to deliver relevant and efficient digital interactions at scale. We’ll explore the key lessons from RDO’s success: modernizing systems, enhancing site performance, improving product discovery, and streamlining the purchase process. Retailers will walk away with actionable insights to accelerate their own digital evolution, elevate customer experiences, and drive higher conversions.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

2:25 PM Track 2: Chairperson's Opening Remarks by AmericanEagle.com

3:15 PM Track 2: PANEL DISCUSSION: Designing A Flexible, Enhanced Web Experience That Streamlines The Customer Journey

Focusing on providing a solid, dynamic customer experience and testing out new functionality at each given moment
Building the foundation for your site overhaul: constructing a platform that can respond quickly and flexible
Rebuilding tools into your new platform as needed (such as A/B testing)
Conducting effective and efficient tests of your site to provide relevant and timely feedback to continue improvements in the future

4:15 PM Track 2: Panel: Data Driven Personalization: Creating Relevant Site Content For Each Visitor

Utilizing data analytics to understand visitor behavior and preferences in real-time.
Implementing AI-powered algorithms to dynamically personalize website content.
Leveraging user segmentation strategies to deliver targeted messages and promotions.
Optimizing conversion rates through tailored recommendations and personalized shopping experiences.

5:05 PM Track 2: Fireside Chat: Achieving Truly Customer-Centric UX Design

Analyzing data on customer behavior, conducting user research and surveys to inform the design of your shopping experience
Knowing your audience and creating relevant and compelling content
Providing adequate customer support through chat, video, FAQ’s, etc.
Testing continuously to ensure ease of navigation and a frictionless UX

Check out the incredible speaker line-up to see who will be joining Tim.

Download The Latest Agenda