Nikolai Rochnik | eTail Palm Springs

Wednesday, February 25

Leveraging first-party customer data and owned digital assets to deliver highly targeted ads for high-margin revenue
Enhancing customer experience and loyalty by serving relevant, personalized promotions both online and in-store
Strengthening retailer-brand partnerships and providing brands with direct access to consumers at the point of purchase, improving advertising effectiveness and ROI
Expanding beyond traditional on-site placements by integrating off-site and in-store media, maximizing reach and tapping into rapidly growing profit pools
Investing in robust technology infrastructure and transparent collaboration to scale retail media operations efficiently and build trust with advertising partners