eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Vincent Low

Director, Paid Marketing

11:10 AM Keynote Panel Remix: Strengthening Your Mobile Search Strategy To Drive Traffic From Devices

Mobile drives more than 50% of the total paid search clicks during Thanksgiving and Black Friday, with mobile conversion rates constantly improving. So where should you be spending your advertising dollars in the year ahead, to drive more mobile sales? This panel will give you the tools to structure your next paid search campaign effectively, take advantage of Google’s latest mobile search ranking changes and optimize your site layout:
•Adding instant-buy features on mobile ads to convert the customer with fewer clicks 
•Take advantage of localized search through mobile 
•Measuring success: setting up mobile KPIs for paid media channel
•Prepare for Google’s search ranking changes, as they move from a desktop model to a mobile model