eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Suzanne Hader


11:30 AM C-Level Panel Discussion: Your Big Opportunity: Tapping Into The Omni-Nature Of Today’s Consumer

Omni remains a massive opportunity, and a massive challenge in retail.  By building functionality to link your channels, you can ensure  there is recognition of the customer when they travel between them. These executives have discovered  these keys to omni success by:

•Keeping track of customers that are shopping in both channels
•Being able to send communications digitally 
•Creating a retention focused experience after customers leave your store
•Taking advantage of omni-channel opportunities (in-store try on, purchase in-store, make reservations for an appt in–store, etc.)