Upswing by SAP Hybris is a profit-seeking engine that puts retailers first with autonomous commerce. Our built-in AI/ML algorithms dynamically adjusts every aspect of a retailer's business autonomously with the goal of profit maximization driving every decision. We personalize every commerce experience for the individual customer, creating new categories based on interest or real-time trends and gently suggesting the most profitable products which lead to future purchases. Upswing offers retailers the flexibility to easily roll out experiences on one brand or across brands and engage their customers fluidly with channel-less commerce.