CataBoom is a SAAS based behavioral marketing engagement platform that allows you to create, modify and launch gamified rewards in minutes. Based on Pavlov's theory of behavioral conditioning, our platform consistently and instantly rewards desired consumer behaviors (download, signup, purchase, every day you engage, post to social, etc.) until it becomes a new behavior.
CataBoom's platform creates HTML5 responsive game mechanics so it works on any device (mobile, tablet or web) across any customer touchpoint (e-commerce site, any social platform, mobile apps, text, iBeacon, email, etc.). CataBoom has the ability to reward what has real value to target consumer from unique content (audio/video/graphics) to brand related prizing (coupons/sampling) to large “covered” prizes.
Because we gamify these rewards, the consumer also gets a dopamine rush which when done consistently, creates brand love (loyalty). We see a dramatic increase in desired behaviors (2X or 3X times) using our platform and we provide rich data with actionable insights on the back-end for clients to find new or better ways to connect with their target. And as evidenced with many of our clients, CataBoom's games are not only a driver of behavior but a new revenue stream.
And now with over 120 game variations ready to be skinned and the ability to connect the games, we can now create entire experiences and pathways for the target audience with unlimited variations.
Cataboom has created consumer engagement and loyalty experiences for many companies including Pizza Hut, Southwest Airlines, Warner Bros, GameStop, American Airlines, Ford, Kellogg’s, Disney, NBC, GSN, PepsiCo and Sony.