Tricia Binder
Senior Director, Consumer Marketing
Trunk Club
Tricia Binder is the Senior Director of Consumer Marketing at Trunk Club, a Nordstrom company, which offers a unique styling service for men and women. There she oversees the teams responsible for web, email, loyalty, PR, influencers, partnerships, media, consumer insights and brand marketing. With this powerful and nimble team of marketers she defines the strategy and execution forTrunk Club's integrated marketing efforts, evolving the organization's capabilities to fuel rapid sales growth. Previously Tricia led the Central region of SocialCode, a leading technology and insights partner for Fortune 500 brands. Before SocialCode, Tricia was a digital marketer for various CPG companies including SC Johnson, Nestle Purina PetCare, and Mead Johnson Nutrition. Her experience includes brand building, demand generation, and advertising, with expertise across CRM, web, mobile, data management, social, search, media buying & planning and content marketing.