eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Susan Sanderson-Briggs

SVP, Chief Brand & Customer Experience Officer
The Vitamin Shoppe

8:45 AM Keynote Panel Discussion: How Digital Story Selling Is Transforming Future Online Interactions

Today’s customers are seeking authentic brand experiences and they want to feel a connection to the brands that they shop. Hear how three different retailers are approaching storytelling to engage their customers and drive loyalty.


• What executives are considering as they continue to build modern brands, while ensuring CX gets better
• Ensuring the customers’ needs, desires, and experiences are at the forefront of decision making when deploying new technology 
• Having clear understanding within the organization of your customers’ journey map and how you are influencing the customer through various forms of interactive media
• The smallest details make the biggest difference: ensuring authentic brand voice via digital channels truly connects to the brand promise
• The future of digital storytelling: how immersive media can draw out bigger, better omni-channel sales

4:15 PM Women In (R)eTail Networking Event And Leadership Panel

Okay ladies, let’s get in formation! Listen and be motivated by an accomplished panel of fierce femmes; then, cultivate new friendships with your table group and discuss the issues that were raised on the panel.

Check out the incredible speaker line-up to see who will be joining Susan .

Download The Latest Agenda