Rachel Tetreault is vice president of eCommerce for Ferrero North America one of the fastest growing confectionery companies and home to iconic brands Nutella, Tic Tac, Ferrero Rocher and Kinder.
At Ferrero, Rachel leads the eCommerce sales organization and the Digital Go-To Market strategies across categories and brands. She leads cross-functional teams to integrate online capabilities through initiatives such as digital marketing, path to purchase, fulfillment models and new route to market that further accelerates growth for the company and retail partners.
Prior to joining Ferrero, Rachel was at Procter and Gamble from 2008-2018 where she held various sales and trade marketing roles working on billion-dollar brands like Pampers, Always and Tide. Additionally, Rachel worked with Pure Play and Omni Channel Customers such as Amazon, Walmart, and Target where she implemented new business models to navigate market dynamics across channels and developed strategies to acquire new shoppers through auto replenishment platforms.
Rachel received her bachelor’s degree in Marketing and International Business from Temple University and an MBA from Arcadia University. She resides in New Jersey with her husband Rick and three beautiful daughters.
Check out the incredible speaker line-up to see who will be joining Rachel.
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