February 19 - 22, 2019
JW Marriott, Palm Springs, CA
VP & GMM
10:30 AM Keynote: How ModCloth Is Leveraging 16 Years Of Data To Bridge Online And Offline Experiences And Put The Customer First
Armed with over 16 years worth of customer data, ModCloth knew now was the perfect time to continue to create a compelling customer experience for our beloved community offline with the expansion of our FitShops.
With the launch of 3 additional shops in one year, we are finding new and exciting ways to bring our brand to life in person.
• Service Oriented: Free styling services offered at each location. Brings a whole new meaning to “try before you buy”
• Inclusive Shopping Experience: All products available in XXS-4X are merchandised together. Customers can shop together no matter their body shape or size
• Community Involvement: Each location houses goods from local makers and designers who may not otherwise be able to afford a physical space for their goods
• Showroom model enables profitability - endless aisle through the extension of key programs
• Leveraging social commerce to connect in the locations