Day 1: eCommerce And Omnichannel Growth Drivers
Tuesday, February 25th, 2020
Havenly, an online interior design company is revolutionizing the industry by connecting customers to designers in an easy and accessible way. Matthew Havenly, VP of Growth, will share how they are builing a conversion engine for products that haven’t been traditionally sold online (like sofas). Customers work with a concierge who provides access to hundreds of brands and handles ordering and delivery.
- How a conversion engine works to boost conversion rates
- How they are using personalization to optimize the conversion funnel
- Lessons learned from introducing a new revenue stream