eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Kristen Gasior

CMO Balsam Brands

Kristen is one of the earliest employees at Balsam Brands, first joining the team in 2007 as an intern during graduate school. Intrigued by the job diversity, culture, and entrepreneurial spirit of the company, Kristen joined full-time in 2008. Kristen first focused on performance marketing in addition to a plethora of other initiatives. Kristen now oversees all marketing activities, assists with company strategy, and often makes chocolate chip banana bread for colleagues to enjoy (and sometimes her family and friends, too...).

Kristen's career started in the finance world; prior to business school she worked in investment banking and private equity before joining Sears Holdings. Kristen was named an Arjay Miller scholar in Stanford's MBA program, and graduated Phi Beta Kappa from the University of Chicago with a double-major in Economics and Statistics. If given a superpower, Kristen would probably want to have the ability to have unlimited superpowers - she likes having options.

Check out the incredible speaker line-up to see who will be joining Kristen.

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