eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Kevin Saliba

SVP Marketing

8:25 AM Keynote: The Science Of Style: How Zulily's Switch To Performance Marketing Sparked Business Growth

Can you really apply science to style? zulily SVP of marketing Kevin Saliba, in this innovative case study, says yes – and can show how his team’s adoption of a performance marketing and data analytics model helped catalyze rapid growth in the online retailer’s business. Kevin, an engineer in background, showcases how he and his team:
• Amassed 6+ million active customers and a 91% repeat customer rate, while democratizing data across 100+ team members using self-service tools
• Launched the company’s first branded credit card
• Built a “test and iterate” creative culture that continues to drive growth
• He’ll also share his predictions on what kinds of skills and tactics retailers need to build into their teams now in order to succeed

Check out the incredible speaker line-up to see who will be joining Kevin.

Download The Latest Agenda