Fayez is co-founder and CEO of
Bluecore, a high-growth marketing technology company based in New York City.
Bluecore’s AI-driven retail marketing platform is used by over 400 retailers to
bring together website, customer and live product insights to match customers
with products they love.
Externally, Fayez is actively
reimagining the role of technology and data in direct-to-consumer retail. He
believes that companies like Bluecore will play a strategic role in the
industry’s transformation by equipping marketers with the technology and
insights necessary to make the shift to direct-to-consumer models. Internally,
Fayez is committed to establishing Bluecore as a living example of how an
investment in people and culture is key to scaling a startup into a
venture-backed, high growth company.
Prior to Bluecore, Fayez was Head
of Product at BigDoor, where he conceived of, executed and iterated gamified
loyalty and rewards programs to increase user retention across the websites of
major global brands, publishers and retailers.