eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

Erica Kaufman


Director, Global Content Strategy
Mattel Inc.


3:00 PM Panel Discussion: Producing Authentic Content That Balances Storytelling & Strategy

Designing content that creates an emotional connection to your customer while staying authentic to your brand is no easy task. Panelists will discuss successful content strategies and walk you through their best practices for:
 
• Creating genuine content that offers value to the customer
• Examining the types of content that are resonating the most
• Establishing the emotional connection and letting your brand voice shine through
• Storytelling techniques that help to improve loyalty and drive sales



Check out the incredible speaker line-up to see who will be joining Erica.

Download The Latest Agenda