Eric Liiv

Senior Director of Business Development BounceX

Eric Liiv is the Senior Director of Conversion Strategy at BounceX, the leader in cloud-based behavioral marketing. BounceX’s Behavioral Marketing Cloud™ identifies previously anonymous high-intent

visitors across sessions and devices to enable a more holistic view of the customer and to drive greater performance across digital channels.  At BounceX, Eric uncovers systematic failure and develops high-impact strategies for digital properties across a variety of industries, including: retail,publishing, financial services and travel. Prior to BounceX, Eric held positions in business development and account strategy for Fiksu and CH Robinson. Eric graduated with a dual-degree in Business and Economics from University of Albany, SUNY.