eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

Emily Teele


Sr. Director, Loyalty & Marketplace Innovation
Nike


5:00 PM eTail Tonight: Niche Marketplaces And Hitting Your Exact Target

With marketplaces focused on specific products and businesses popping up everywhere, what exactly make makes them successful? How did they get started and what are their lessons learned? A divers group of panelists will walk you through:
• How niche marketplaces can help your brand grow its bottom line
• Balancing features of niche marketplaces and understanding how the marketplace may better attract an exact target
• Using marketplace search algorithms to understand who your ideal customer is—how is your product popping up with keywords?
• Turning new “niche marketplace” customers into permanent customers—getting a deep understanding of the customers and what products they may want more of 



Check out the incredible speaker line-up to see who will be joining Emily.

Download The Latest Agenda