February 19 - 22, 2019
JW Marriott, Palm Springs, CA
Sr. Director, Loyalty & Marketplace Innovation
With marketplaces focused on specific products and businesses popping up everywhere, what exactly make makes them successful? How did they get started and what are their lessons learned? A divers group of panelists will walk you through:
• How niche marketplaces can help your brand grow its bottom line
• Balancing features of niche marketplaces and understanding how the marketplace may better attract an exact target
• Using marketplace search algorithms to understand who your ideal customer is—how is your product popping up with keywords?
• Turning new “niche marketplace” customers into permanent customers—getting a deep understanding of the customers and what products they may want more of