February 23 - 25, 2021
Day Three – Thursday, February 25, 2021
Thursday, February 25th, 2021
In an exceptional year that witnessed a substantial traffic increase to their ecommerce site, Lee Valley decided to upgrade their search experience heading into Black Friday and it paid off - conversions from search increased by 30% and the bounce rate from search results decreased by 95%.
In this session, Steve Cristofaro, Director eCommerce and Digital Marketing, will share the Lee Valley story of digital transformation as a manufacturer and retailer of specialty woodworking and gardening tools. Their vision is to create an online experience that reaffirms their brand positioning as a trusted advisor. In order to achieve that vision, they are crafting experiences leveraging AI and focusing on the fundamentals that optimize customer interactions.