Allyson Ayers

Manager, Email Marketing Custom Ink

Allyson Ayers is the Email Marketing Manager for Custom Ink, the leading online provider of custom apparel and accessories for groups and communities. They offer an easy-to-use online Design Lab, start-to-finish help from great customer care teams, and an offering that includes custom t-shirts & more. Allyson and her team use email to keep Custom Ink “top of mind and tip of tongue” with every audience through communication that connects people to the brand.

Allyson focuses on building strong interactions through email, while growing the contactable list beyond the transaction. She leads referral efforts, owns NPS surveying, and most recently, worked with her team to optimize, rebrand, and responsively code hundreds of emails. Allyson has spoken about (almost) everything email – from testing to deliverability to content to mobile design.