eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Sam Mullins

VP, eCommerce
GOJO Industries

2:40 PM Panel Remix: Stealing Smart From Amazon

Can you compete with Amazon? You can definitely contend with them, and emulate some of their smartest tech moves if it makes sense for your business. Stick to your brand core as the panelists help you steal smart.
•Staying ahead of pricing competition across market places, without diluting your brand
•Speedy shipping: enhancing logistics for omni-capabilties without killing margins
•How to “sell off” excess inventory without ruining brand image
•Enhancing product rank through advertising 
•Driving traffic to your brand site without any friction