eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Robb Walters

Head of Product & Customer Experience
Costco Wholesale Corporation

2:05 PM AI And Machine Learning: Do You Really Know Who Your Customer Is?

While Costco may be membership based, it strives to drive personalization initiatives to deliver revenue through relevance. Robb Walters presents methods for AI and ML so you, too, can catch the buzz for these top practices:
• Cleaning unusable data to make connections for your AI/ML strategies
• Measuring the right customer KPIs 
• Turning powerful data into action for top AI practices 
• Using robust first party data to understand where the customer is—and where in the purchase funnel to push accurate content