eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Peter McLachlan

Co-Founder & Chief Product Officer Mobify

Peter McLachlan is the co-founder and chief product officer at Mobify, a mobile customer engagement platform that helps retailers boost revenue, keep up with changing customer expectations, and protect their competitive edge. Working with technology leaders like Apple, Facebook, and Google, he sets Mobify’s product strategy. He has grown the company from a 3 person startup to a 150 person organization with offices in Canada, the US, and the UK. The Mobify™ Platform is used by Fortune 500 brands and global retailers like Carnival, Eddie Bauer, Crocs, L’Oreal, Lancome, and Crabtree & Evelyn to increase revenue across all channels. Mobify is recognized by Forrester as a leader in mobile customer engagement.

Check out the incredible speaker line-up to see who will be joining Peter.

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