eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA

1.888.482.6012

Pre-Conference Summit: Online Advertising & Search Summit

7:45 AM - 8:15 AM Networking Breakfast & Registration

8:15 AM - 8:25 AM Welcome Remarks & Benchmarking Study

8:25 AM - 8:40 AM Chairperson's Opening Remarks

Rahmon Coupe, CEO, YourAmigo

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Rahmon Coupe

CEO
YourAmigo

8:40 AM - 9:05 AM Keynote: Today's Omni-Advertising Age

Brian Hovis, VP, Marketing - Full Price Business, Nordstrom
Mobile is the jumpstart to search, and is just one part in building the omni- customer journey. Mobile-first retailers are challenged to retain loyalty and buying journeys that are frictionless and entertaining, and that can be achieved through customer-centric advertising. In this session, you’ll hear:
•How to aggregate digital advertising channels for brand engagement
•Actionable tips to build memorable omni-channel experiences
•Real-life solutions to mobile obstacles


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Brian Hovis

VP, Marketing - Full Price Business
Nordstrom

9:05 AM - 9:30 AM Keynote: Taking Your Paid Search To The Next Level

Kristen Gasior, CMO, Balsam Brands
Hear an interactive session focusing on the how to get the most out of your search campaigns, from the CMO of Balsam Brands.

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Kristen Gasior

CMO
Balsam Brands

9:30 AM - 9:50 AM Roundtable Host Introductions

9:50 AM - 10:10 AM Interactive Roundtables

Udayan Bose, Founder & CEO, NetElixir Rahmon Coupe, CEO, YourAmigo
Join our small group discussions hosted by search and online advertising experts. Bring your questions, because they’ll have answers! As a bonus, you’ll meet tons of other retailers in the room, so bring lots of business cards! Roundtable Hosts already include:

Table #1: Search Marketing Solved
Moderator: Udayan Bose, Founder & CEO, NetElixir

Table #2: What Every Retailer Needs To Know About Mobile Overtaking Desktop Traffic
Moderator: Rahmon Coupe, CEO, YourAmigo

Table #3:
Moderator: Executive Presenter, Pacific

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Udayan Bose

Founder & CEO
NetElixir
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Rahmon Coupe

CEO
YourAmigo

11:10 AM - 11:40 AM Morning Coffee & Refreshments

11:40 AM - 12:10 PM Keynote Panel Discussion: The SEO And SEM Best Practices To Implement Today For Tomorrow

Wesley McMahon, VP, Marketing, A Main Hobbies Mayank Gupta, Lead Product Manager, StubHub Bryan Benavides, Director, Brand Marketing, Abt
Today, more marketers are realizing SEM and SEO are not separate disciplines. Instead, they are two sides of the same coin; complementary programs that, when managed correctly, can benefit each other to increase conversion rates. Here our expert SEM panelists share insider secrets to set you up for success:
•Identify where SEO and SEM programs overlap, where they don’t and where they should
•Measure the click-share of each channel to identify top performing keywords
•Refine, review and repeat your SEM strategy over time to enhance long term performance

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Wesley McMahon

VP, Marketing
A Main Hobbies
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Mayank Gupta

Lead Product Manager
StubHub
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Bryan Benavides

Director, Brand Marketing
Abt

12:10 PM - 1:10 PM Interactive Roundtables

Udayan Bose, Founder & CEO, NetElixir Rahmon Coupe, CEO, YourAmigo
Join our small group discussions hosted by search and online advertising experts. Bring your questions, because they’ll have answers! As a bonus, you’ll meet tons of other retailers in the room, so bring lots of business cards! Roundtable Hosts already include:

Table #1: Search Marketing Solved
Moderator: Udayan Bose, Founder & CEO, NetElixir

Table #2: What Every Retailer Needs To Know About Mobile Overtaking Desktop Traffic
Moderator: Rahmon Coupe, CEO, YourAmigo

Table #3:
Moderator: Executive Presenter, Pacific

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Udayan Bose

Founder & CEO
NetElixir
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Rahmon Coupe

CEO
YourAmigo

1:10 PM - 2:10 PM Lunch & Networking

We continue to pick apart and track every change that Google makes to its algorithm—is your brand being too short-sighted? In this numbers versus experience panel, think and debate what is best to get your brand out in front—data or experience?
•What are the key differences between different search SXO and SEO?
•What types of technology do you need to be successful with tracking SXO vs. SEO?
•What KPIs you should you look for to ensure your technology is successful in tracking terms that work for a top customer experience, and convert to sales

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Kesha Patel

Group Manager
The Clorox Company
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John Donnelly

SEO Manager
Cabela's Inc
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Peter Clegg

Sr. Director, Content Management
Dell
Join our small group discussions hosted by search and online advertising experts. Bring your questions, because they’ll have answers! As a bonus, you’ll meet tons of other retailers in the room, so bring lots of business cards! Roundtable Hosts already include:

Table #1: Search Marketing Solved
Moderator: Udayan Bose, Founder & CEO, NetElixir

Table #2: What Every Retailer Needs To Know About Mobile Overtaking Desktop Traffic
Moderator: Rahmon Coupe, CEO, YourAmigo

Table #3:
Moderator: Executive Presenter, Pacific

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Udayan Bose

Founder & CEO
NetElixir
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Rahmon Coupe

CEO
YourAmigo

3:40 PM - 4:10 PM Afternoon Coffee & Refreshments

4:10 PM - 4:40 PM Panel Remix: Just Tell Me The Answers... Verbal Search And Its Impact

Martin Baumgartel, Site Search Manager, Verizon Wireless Liz Janoski, Manager, Paid Search & SEO, QVC
It’s all anyone can talk about—or rather, talk to: “What is my company supposed to do with connected devices.” During this panel executives, discuss how verbal search is going to impact your retail business both now and in the future:
•How verbal search is impacting the search landscape and how to measure and adjust search strategy accordingly
•Assessing how verbal search is affecting testing long tail and short tail search and tests that need to be built around the two strategies
•Understanding what information customers are looking for when they talk to their connected devices—and how to send out follow-up information to the search to drive the customer journey


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Martin Baumgartel

Site Search Manager
Verizon Wireless
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Liz Janoski

Manager, Paid Search & SEO
QVC

4:40 PM - 5:00 PM Work Mobile SEO Workshop: Mobile 2018, Is Your SEO Ready For Google?

Eric Wu, Head of Product & Growth, BloomNation Matt Storms, SEO Strategist - Viator.com, TripAdvisor
This super detailed interactive workshop will make sure you are mobile SEO ready. You’ll want to take lots of notes as mobile is only growing, and you'll get tons of free advice (even an audit). Google is shifting to a mobile first algorithm that will impact your desktop site. Even if you are responsive you still have to have the basics things done right.
•Review of mobile and eCommerce website SEO
•What you need to have in place or what you need to be ready for
•What works - Responsive or m.domain functionality
•Key audits on websites to point out quick wins and low hanging fruit
•A/B mod testing
•Learn about machine learning for SEO

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Eric Wu

Head of Product & Growth
BloomNation
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Matt Storms

SEO Strategist - Viator.com
TripAdvisor

5:00 PM - 5:00 PM Conclusion Of The Search & Online Advertising Summit

Connect with retail peers from similar sized organizations. Relax with a cocktail at the end of the day, and chat with others who share your pain points. You’ll meet peers who can give you tons of advice.

Workshop #1: 0-25 Million in online revenues
Hosted By: Patrick Herning, CEO and Co-Founder, 11 Honore

Workshop #2: 25 – 100 Million in online revenues
Hosted By: Kristen Gasior, CMO, Balsam Brands

Workshop #3: 100 – 500 Million in online revenues
Hosted By: Michael Green, VP Global eCommerce Marketing, Hasbro

Workshop #4: 500 Million+ in online revenues
Hosted By: Bryan Elliott, Digital Marketing Director, GILDAN/American Apparel

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Kristen Gasior

CMO
Balsam Brands
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Michael Green

VP, Global eCommerce Marketing
Hasbro
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Bryan Elliott

Digital Marketing Director
American Apparel
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Patrick Herning

CEO & Co-Founder
11 Honore

5:45 PM - 7:45 PM eTail Official GRAND OPENING Reception: The eTail Western Saloon

YEE-HAW! eTail West 2018 is here so lasso up your colleagues and friends and settle into the Desert with a little bull riding, vintage casino games, and good ‘ol Tex Mex!

6:00 PM - 6:00 PM Registration Closed