eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA

1.888.482.6012

Pre-Conference Summit: Mobile Summit

7:40 AM - 8:05 AM Networking Breakfast & Registration

8:05 AM - 8:15 AM Welcome Remarks & Benchmarking Study

8:15 AM - 8:30 AM Chairperson's Opening Remarks

8:30 AM - 8:55 AM Keynote Fireside Chat: Overcome The Disconnect Between Mobile Traffic And Conversion

Nabarupa Banerjee , Head of Product, SamsClub.com
While half of consumers tap smartphones for product insight, just one in five complete the purchase on the device (Akamai). As Head of Product at SamsClub, Naba knows that consumers love mobile browsing, but mobile purchasing not so much. Here Naba shares the results of a recent major project; a project that had an ambitious goal for mobile conversion to match traffic. Don’t miss this insightful fireside chat that will give you the tools to meet and exceed your mobile customer conversion goal.

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Nabarupa Banerjee 

Head of Product
SamsClub.com

8:55 AM - 9:25 AM Retailer Keynote Case Study Remix: Adventures In Replatforming For Responsive Design

Jennifer Heim, Director & GM, Silver Star Brands Ian MacDonald, Director & GM, Silver Star Brands
Replatforming can be a great opportunity for marketing to gain technology freedom from IT and improve the customer journey, but replatforming may not always be rainbows and unicorns so as a business manager what are a few key guidelines to keep in mind to ensure the project gives you the return needed to be successful? Silver Star Brands provides real experiences for business leaders to use as reminders in replatforming projects.
•Is it the right time? Knowing when to platform to go responsive
•Know the needs of your business what do the key stakeholders want to achieve?
•Post Launch: prepare for bugs, tickets, and prioritization
•Know when to ask for help

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Jennifer Heim

Director & GM
Silver Star Brands
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Ian MacDonald

Director & GM
Silver Star Brands

9:25 AM - 9:40 AM Roundtable Host Introductions

9:40 AM - 10:40 AM Interactive Roundtables

Marissa Tarleton, CMO, RetailMeNot
Join our small group discussions hosted by mobile experts. Bring your questions, because they’ll have answers! As a bonus, you’ll meet tons of other retailers in the room, so bring lots of business cards! Roundtable Hosts already include:

Table #1: Capitalizing On Developments In Mobile Advertising
Moderator: Marissa Tarleton, CMO, RetailMeNot

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Marissa Tarleton

CMO
RetailMeNot

10:40 AM - 11:10 AM Morning Coffee & Refreshments

11:10 AM - 11:40 AM Keynote Panel Remix: Strengthening Your Mobile Search Strategy To Drive Traffic From Devices

Vincent Low, Director, Paid Marketing, Shopstyle.com Chelsea Mueller, CMO, Cheaper Than Dirt
Mobile drives more than 50% of the total paid search clicks during Thanksgiving and Black Friday, with mobile conversion rates constantly improving. So where should you be spending your advertising dollars in the year ahead, to drive more mobile sales? This panel will give you the tools to structure your next paid search campaign effectively, take advantage of Google’s latest mobile search ranking changes and optimize your site layout:
•Adding instant-buy features on mobile ads to convert the customer with fewer clicks
•Take advantage of localized search through mobile
•Measuring success: setting up mobile KPIs for paid media channel
•Prepare for Google’s search ranking changes, as they move from a desktop model to a mobile model

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Vincent Low

Director, Paid Marketing
Shopstyle.com
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Chelsea Mueller

CMO
Cheaper Than Dirt

11:40 AM - 12:40 PM Interactive Roundtables

Marissa Tarleton, CMO, RetailMeNot
Join our small group discussions hosted by mobile experts. Bring your questions, because they’ll have answers! As a bonus, you’ll meet tons of other retailers in the room, so bring lots of business cards! Roundtable Hosts already include:

Table #1: Capitalizing On Developments In Mobile Advertising
Moderator: Marissa Tarleton, CMO, RetailMeNot

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Marissa Tarleton

CMO
RetailMeNot

12:40 PM - 1:40 PM Lunch & Networking

In this lightening round of best practices, the panelists break down what your top priorities for mobile UX need to be for 2018 and beyond:
•Aligning mobile priorities to ensure all search projects are keyed in to be Google AMP’ed
•Preferential product page placement to grab customers
•Hybrid adaptive versus responsive: a quick checklist of pros and cons
•Reviewing performance factors for your UX

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Elijah Kirsch

Sr. Director, Acquisition Marketing
US Auto Parts
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Sumantro Das

Director, Innovation & International
1-800-Flowers.com

2:10 PM - 2:40 PM Panel Remix: Capitalizing On Developments In Mobile Advertising

Marissa Tarleton, CMO, RetailMeNot Erin Everhart, Sr. Manager, Media Strategy & Mobile, The Home Depot
In this mobile-first world, marketers are creating highly relevant advertisements that consider a consumer’s intent, context, location and purchase immediacy. Hear from a panel of innovators who will share their mobile advertising successes, providing tactics that allow you to meet your audience in their moments of need while maintaining an efficient marketing spend:
•Get to know your consumer’s interests to create personal ads rather than intrusions
•Find and reach your consumer in personal ways
•Spend your marketing dollars effectively in the year ahead

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Marissa Tarleton

CMO
RetailMeNot

Erin Everhart

Sr. Manager, Media Strategy & Mobile
The Home Depot

2:40 PM - 3:10 PM Afternoon Coffee & Refreshments

3:10 PM - 3:35 PM Fireside Chat: Create An Amazing Customer Journey Through Mobile

Sharon Knitter, Director, Integrated Retail, Sears
In this mobile-first world, retailers are trying to create mobile experiences that reflect their customer’s intent, context, location and purchase immediacy. Sharon gives an insider’s look at her team’s mobile journey successes, providing tactics that allow you to meet your audience in all their moments of need. You’ll leave this talk with new ideas to use mobile in unexpected ways, to grow your traffic and conversions.

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Sharon Knitter

Director, Integrated Retail
Sears

3:35 PM - 4:00 PM Fireside Chat: The Big Bets eBags Is Making In A Mobile World

Chris Seahorn, VP, Marketing, eBags

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Chris Seahorn

VP, Marketing
eBags

4:00 PM - 4:00 PM Conclusion Of The Mobile Summit

Connect with retail peers from similar sized organizations. Relax with a cocktail at the end of the day, and chat with others who share your pain points. You’ll meet peers who can give you tons of advice.

Workshop #1: 0-25 Million in online revenues
Hosted By: Patrick Herning, CEO and Co-Founder, 11 Honore

Workshop #2: 25 – 100 Million in online revenues
Hosted By: Kristen Gasior, CMO, Balsam Brands

Workshop #3: 100 – 500 Million in online revenues
Hosted By: Michael Green, VP Global eCommerce Marketing, Hasbro

Workshop #4: 500 Million+ in online revenues
Hosted By: Bryan Elliott, Digital Marketing Director, GILDAN/American Apparel

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Kristen Gasior

CMO
Balsam Brands
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Michael Green

VP, Global eCommerce Marketing
Hasbro
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Bryan Elliott

Digital Marketing Director
American Apparel
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Patrick Herning

CEO & Co-Founder
11 Honore

5:45 PM - 7:45 PM eTail Official GRAND OPENING Reception: The eTail Western Saloon

6:00 PM - 6:00 PM Registration Closed