eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Megan Allison Wade

Director, Digital Production + Operations
Gap Inc. / Old Navy

4:10 PM Redeveloping And Rebranding With Responsive Design

Everyone is on their phones. And Old Navy responded to this by going responsive. During this presentation, Megan will showcase how Old Navy changed their eCommerce strategy mindset, selected tools, and built a more integrate ecosystem by:
•Funneling touch points to one singular view
•Supplying a smooth shopping process with fewer clicks to buy
•Looking at the next step of design