eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA

1.888.482.6012

Megan Allison Wade

Director, Digital Production + Operations
Gap Inc. / Old Navy

Megan Allison Wade is the Senior Director of E-Commerce Operations at Old Navy, part of Gap, Inc. She has spent the last six years leading teams delivering the digital customer experience for oldnavy.gap.com and oldnavy.gapcanada.ca. Prior to joining Gap, she built iOS and web applications in the start-up world, wrote copy, and had a brief but memorable stint as an intern for the City of San Francisco. She loves managing millennials, thinking about lean enterprise transformations, and helping teams do less worse things with JavaScript. 



4:10 PM Building A Better Website… Together

A modern device-optimized e-commerce web application demands a more integrated ecosystem for business and technical teams working together. As available tools and technologies expand, and pressure to improve customer experience mounts, organizational readiness to respond is critical to success.

1. Voice of the Customer: Using customer feedback to drive operational change.
2. Change Management: Understanding the role of change management.
3. Removing organizational silos: how do your internal teams work together?
4. Measuring success: Does my 100% = your 100%?