eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Martin Baumgartel

Site Search Manager
Verizon Wireless

Martin Baumgartel studied mathematics at the Friedrich Schiller University. He has been involved in projects concerning mass-data retrieval problems during work at the German National Library Institute. After conducting research projects at Deutsche Telekom research labs, he was responsible for enterprise search projects for Deutsche Telekom and its customers. After relocating to the U.S., Martin helped Akamai Technologies launch their mobile product line and introduced it to a variety of clients.

Subsequently, he joined the online division of Walt Disney Parks & Resorts to manage the search experience on various web properties, including,, - among others.

He is a frequent speaker at industry events about search, knowledge management and mobile issues. In 2013 he joined Verizon Wireless to oversee site search with a focus on e-commerce and e-support.

4:10 PM Panel Remix: Just Tell Me The Answers... Verbal Search And Its Impact

It’s all anyone can talk about—or rather, talk to: “What is my company supposed to do with connected devices?” During this panel, executives discuss how verbal search is going to impact your retail business both now and in the future:
• How verbal search is impacting the search landscape and how to measure and adjust search strategy accordingly
• Assessing how verbal search is affecting testing long tail and short tail search and tests that need to be built around the two strategies
• Understanding what information customers are looking for when they talk to their connected devices—and how to send out follow-up information to the search to drive the customer journey