eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Mark McClendon

VP, Media and Marketing Strategy
Neiman Marcus Group

4:35 PM Panel Remix: Tying Together Platforms To Measure Cross-Device Attribution Effectively

How to tie together mobile, tablet and desktop is the holy grail of digital. To engaging with consumers on-demand at the formed “judgment” points on these platforms is the top goal for digital teams….and now more than ever, with the right tech and team it’s more achievable than ever. Hear amazing results from these retailers and how they are:
• Defining views of a unified platforms to examine fluidity of budget and technology
• Identifying budget buckets per channel to build an effective attribution model
• What hasn’t worked when attributing offline sales to online advertising…and is there a ‘correct’ method? How to justify spend.
• Making accurate marketing investments across mobile, desktop, tablet and in-store