eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA

1.888.482.6012

Kathy Hecht

CMO
Silver Star Brands

Kathy is an experienced multi-channel direct marketing executive with over 25 years of know-how in all facets of business processes and consumer sales and marketing, including experience at companies such as Office Max, Coldwater Creek and Discount School Supply . Kathy has a proven track record launching new marketing initiatives, and a talent for building strong and motivated teams. Kathy recently joined Silver Star Brands (formerly Miles Kimball Company) as Vice President of Marketing and Business Development, where she is responsible for the development, implementation and execution of all marketing strategies, in order to create the strongest possible brand presence for all five Silver Star Brands. Prior to her move to Silver Star Brands, Kathy held the position of VP of Marketing at Acxiom where she was responsible for the re-launch of the 43 year old brand; updated brand strategy and positioning to regain relevancy and differentiation.

Kathy received her BS in Economics from Colorado State University and earned an MBA in Finance from the University of Missouri – Kansas City. Kathy is a leader who brings a clear focus on business impact to her organization and offers a fresh perspective on what success looks like today.



2:40 PM C-Level Panel Discussion: What’s Really Going On? The Reality Of The State Of Retail Today

With store openings, closings, and re-births, how are customers driving today’s retail landscape decisions? In this closed door session, our C-level panel tell you what they really think of company acquisitions, growth and long term future planning:
•The opportunities for retail giants to purchase pureplays
•Increasing margin in your respective vertical
•Connecting with tomorrow’s customers
•Getting ready for the next 5-10 years of retail

4:10 PM Join Us Outdoors For The Women In eTail Networking Event And Leadership Panel

Okay ladies, let’s get in formation! Listen and be motivated by an accomplished panel of fierce femmes; then, cultivate new friendships with your table group and discuss the issues that were raised on the panel.