eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Kathy Hecht

Silver Star Brands

Kathy is an experienced multi-channel direct marketing executive with over 25 years of know-how in all facets of business processes and consumer sales and marketing, including experience at companies such as Office Max, Coldwater Creek and Discount School Supply . Kathy has a proven track record launching new marketing initiatives, and a talent for building strong and motivated teams. Kathy recently joined Silver Star Brands (formerly Miles Kimball Company) as Vice President of Marketing and Business Development, where she is responsible for the development, implementation and execution of all marketing strategies, in order to create the strongest possible brand presence for all five Silver Star Brands. Prior to her move to Silver Star Brands, Kathy held the position of VP of Marketing at Acxiom where she was responsible for the re-launch of the 43 year old brand; updated brand strategy and positioning to regain relevancy and differentiation.

Kathy received her BS in Economics from Colorado State University and earned an MBA in Finance from the University of Missouri – Kansas City. Kathy is a leader who brings a clear focus on business impact to her organization and offers a fresh perspective on what success looks like today.