eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Jessa Reus

Director, Acquisition & Retention Marketing

2:20 PM Panel Remix: More Than Words: Creative Content In Email

It's all very well telling marketers they need to use dynamic email with creative designs and attention grabbing copy, but it's very different to actually produce it. Often the best way to get inspiration for your own campaign is to see examples of effective email campaigns that you can draw upon. So we’ve found four executives who will share their considerable successes in executing creative content emails. They’ll explain how to:
•Add video and animation alongside attention grabbing copy
•Test personalized email content and measure it’s impact
•Set up a content calendar to keep email marketing fresh and relevant