eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Jennifer Heim

Director & GM
Silver Star Brands

Jennifer Heim is the General Manager of Miles Kimball at Silver Star Brands. Her focus is on revenue driving strategies that effectively increase profit across all channels. This includes email, catalog, direct mail, as well as business intelligence. While at Silver Star Brands Jennifer has lead marketing efforts around launching private credit, increasing average order size, and further developing behavior based triggered emails. Her drive to continually grow revenue in addition to the depth of knowledge in direct to consumer marketing has put her on a fast path for success and recognition.

8:55 AM Retailer Keynote Case Study Remix: Adventures In Replatforming For Responsive Design

Replatforming can be a great opportunity for marketing to gain technology freedom from IT and improve the customer journey, but replatforming may not always be rainbows and unicorns so as a business manager what are a few key guidelines to keep in mind to ensure the project gives you the return needed to be successful?  Silver Star Brands provides real experiences for business leaders to use as reminders in replatforming projects.
•Is it the right time? Knowing when to platform to go responsive
•Know the needs of your business what do the key stakeholders want to achieve?
•Post Launch: prepare for bugs, tickets, and prioritization
•Know when to ask for help