eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Jamieson Yee

VP of Global Product - Justfab, ShoeDazzle, fabletics and Shared E-Commerce Teams
Techstyle Fashion Group

Jamieson is an experienced entrepreneur and highly skilled global product leader with a wealth of e-commerce experience gained from Warner Music Group, Live Nation Entertainment, Ticketmaster, Musstard and ITV as well as experienced in managing product lifecycles for physical products from Hewlett Packard. He is currently the Global Vice President of Product for TechStyle Fashion Group (formerly JustFab) and leading product strategy with teams of product managers, UX/UI designers, Development and QA.

He has led scrum teams of many high profile projects at Warner Music Group, AOL, goviral, Live Nation, Ticketmaster and ITV. He  is an expert practitioner of Agile (Scrum, Kan Ban, XP, Lean) with proven experience in Scrum Master and Product Owner roles  creating User Stories, Epics, UI Mock ups and leading Sprint planning, Show Case / Demo Sessions, Backlog Grooming, Story Pointing, Retrospectives, Daily Stand Up and UAT sessions.

2:40 PM Panel Remix: Driving Sales From Mobile Devices

According to Akamai, 50% of consumers use smartphones for product insight, but only 20% complete the purchase on the device. Our panelists know that consumers love mobile browsing, but mobile purchasing not so much, and have set themselves an ambitious goal for mobile conversion to match traffic over the next 12 months. Don’t miss this insightful panel that will give you important tools to meet and exceed your mobile customer conversion goal:
•Develop a clear picture of which mobile experiences are best for your customer 
•Reduce the effects of slow page load performance 
•Allow a seamless checkout experience, online and instore