eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA

1.888.482.6012

Pre-Conference Summit: Email Marketing, Retention & CRM

7:40 AM - 8:10 AM Networking Breakfast & Registration

8:10 AM - 8:20 AM Welcome Remarks & Benchmarking Study

8:20 AM - 8:35 AM Chairperson's Opening Remarks

8:35 AM - 9:00 AM Keynote: Reaching The Peak With Top Loyalty And Retention Tactics

Ian Dewar, Director, CLM & Analytics, The North Face
Customer retention is one of the most important aspects of your digital business. You need to continually keep the customer in the loop of what’s new and hot, but also make that relationship feel personal. Join Ian as he present tactics as to how to harness data to keep up to date with your buyer:
•Understanding how and why today’s customers are seeking brand relationships
•Connecting with your customers: assessing data to understand how to engage them long term
•Creating and implementing an effective retention program
•Testing and measuring the effectiveness of your program and iterating as needed

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Ian Dewar

Director, CLM & Analytics
The North Face
Email is the most direct channel to your best customers, and its content can drive the customer to become even more loyal. Panelists give heir best tips to examine types of email content generation to get the best ROI on your email programs:
•Using UGC in the best way possible (how to best use what your customers are already giving you)
•Using content to drive click-throughs (not just opens)
•Training your customers to engage with your content, even if that doesn’t lead to a sale every time

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Michael Sisson

Product Owner, Global Personalized Programs
Amway
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Lanchau Dan

Director, Marketing
DermStore (Target Corp.)
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Lisa Johnstone

Sr. Director, Digital Marketing
VIZIO

9:30 AM - 9:50 AM Roundtable Host Introductions



Join our small group discussions hosted by email experts. Bring your questions, because they’ll have answers! As a bonus, you’ll meet tons of other retailers in the room, so bring lots of business cards! Roundtable Hosts already include:

Table #1: Topic TBD
Moderator: Jared Blank, SVP, Data Analysis and Insights, Bluecore

Table #2: Deliver True Omnichannel Relevance At Scale
Moderator: Matt Marshall, VP, Sales, Iterable

Table #3: Make Your Emails Contextual In Real Time
Moderator: Walt Mann, Co-Founder/CTO, Liveclicker

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Jared Blank

SVP, Data Analysis and Insights
Bluecore

Matt Marshall

VP, Sales
Iterable

Walt Mann

Co-Founder & CTO
Liveclicker

11:10 AM - 11:40 AM Morning Coffee & Refreshments

11:40 AM - 12:10 PM Panel Remix: The Optimization Of Transactional Emails

John Monteleone, VP, eCommerce & Digital Marketing, QOR Raphi Mahgerefteh, CEO, Allurez
Your customer buys. They get their receipt. They get their shipping confirmation. But there can be more. How are you using transactional emails to upsell and inform customers? This panel will show you how.
•Turning receipts into revenue to balance function with a touch of marketing
•Understanding what kinds of email messages are most successful to (1) acquire customers and (2) retain buyers
•Adding in connection points, making transaction email into an interaction email (ie, UGC and product use suggestions)

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John Monteleone

VP, eCommerce & Digital Marketing
QOR
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Raphi Mahgerefteh

CEO
Allurez
Join our small group discussions hosted by email experts. Bring your questions, because they’ll have answers! As a bonus, you’ll meet tons of other retailers in the room, so bring lots of business cards! Roundtable Hosts already include:

Table #1: Topic TBD
Moderator: Jared Blank, SVP, Data Analysis and Insights, Bluecore

Table #2: Deliver True Omnichannel Relevance At Scale
Moderator: Matt Marshall, VP, Sales, Iterable

Table #3: Make Your Emails Contextual In Real Time
Moderator: Walt Mann, Co-Founder/CTO, Liveclicker

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Jared Blank

SVP, Data Analysis and Insights
Bluecore

Matt Marshall

VP, Sales
Iterable

Walt Mann

Co-Founder & CTO
Liveclicker

1:10 PM - 2:10 PM Lunch & Networking

2:10 PM - 2:40 PM Guest Speaker & Interactive Session: Blueprint To Boost Your Email Marketing Performance With Segmentation, Automation And Personalization

Jeanne Jennings, Author and Strategist, Email Optimization Shop
Automation, segmentation and personalization are buzzwords – but they are also the keys to reimagining your email marketing program to improve your ROI in 2018 and beyond! This is not your usual ‘best practices’ session – it’s a peek into the future of email marketing, to give you a long term goal as well as short term steps you can take to work toward reaching it.

We’ll walk through how to develop and start building an automated email program to shepherd your email subscribers through the customer lifecycle, from prospect to loyal, multi-purchase customer. During this interactive workshop style session, topics we’ll cover include:

•Create automation flow charts for the big picture – and then break us an agile process to implement them incrementally to get maximum valuable performance (MVP)
•Develop a plan that allows subscribers to ‘self-segment’ on an ongoing basis, based on their actions
•Use data gathered from subscribers to personalize the program – not just creative but also frequency and cadence
•You’ll leave with a blueprint to begin reimagining your own email program to recognize greater ongoing ROI without huge investments in staff resources.

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Jeanne Jennings

Author and Strategist
Email Optimization Shop
Join our small group discussions hosted by email experts. Bring your questions, because they’ll have answers! As a bonus, you’ll meet tons of other retailers in the room, so bring lots of business cards! Roundtable Hosts already include:

Table #1: Topic TBD
Moderator: Jared Blank, SVP, Data Analysis and Insights, Bluecore

Table #2: Deliver True Omnichannel Relevance At Scale
Moderator: Matt Marshall, VP, Sales, Iterable

Table #3: Make Your Emails Contextual In Real Time
Moderator: Walt Mann, Co-Founder/CTO, Liveclicker

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Jared Blank

SVP, Data Analysis and Insights
Bluecore

Matt Marshall

VP, Sales
Iterable

Walt Mann

Co-Founder & CTO
Liveclicker

3:40 PM - 4:10 PM Afternoon Coffee & Refreshments

It's all very well telling marketers they need to use dynamic email with creative designs and attention grabbing copy, but it's very different to actually produce it. Often the best way to get inspiration for your own campaign is to see examples of effective email campaigns that you can draw upon. So we’ve found four executives who will share their considerable successes in executing creative content emails. They’ll explain how to:
•Add video and animation alongside attention grabbing copy
•Test personalized email content and measure it’s impact
•Set up a content calendar to keep email marketing fresh and relevant

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Allyson Ayers

Manager, Email Marketing
Custom Ink
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Jessa Reus

Director, Acquisition & Retention Marketing
Shopstyle.com
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Jessica Levens

Director, eCommerce
REEF
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Bethany Wallace

Manager, Email and Mobile Marketing
Shoe Carnival

4:40 PM - 4:40 PM Conclusion Of The Email, Retention & CRM Summit

Connect with retail peers from similar sized organizations. Relax with a cocktail at the end of the day, and chat with others who share your pain points. You’ll meet peers who can give you tons of advice.

Workshop #1: 0-25 Million in online revenues
Hosted By: Patrick Herning, CEO and Co-Founder, 11 Honore

Workshop #2: 25 – 100 Million in online revenues
Hosted By: Kristen Gasior, CMO, Balsam Brands

Workshop #3: 100 – 500 Million in online revenues
Hosted By: Michael Green, VP Global eCommerce Marketing, Hasbro

Workshop #4: 500 Million+ in online revenues
Hosted By: Bryan Elliott, Digital Marketing Director, GILDAN/American Apparel

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Kristen Gasior

CMO
Balsam Brands
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Michael Green

VP, Global eCommerce Marketing
Hasbro
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Bryan Elliott

Digital Marketing Director
American Apparel
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Patrick Herning

CEO & Co-Founder
11 Honore

5:45 PM - 7:45 PM eTail Official GRAND OPENING Reception: The eTail Western Saloon

YEE-HAW! eTail West 2018 is here so lasso up your colleagues and friends and settle into the Desert with a little bull riding, vintage casino games, and good ‘ol Tex Mex!

6:00 PM - 6:00 PM Registration Closed