February 19 - 22, 2019
JW Marriott, Palm Springs, CA
Bot Assaults and the Drag on Marketing
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CPA or Cost Per Action marketing, also termed as pay-per-sale, is an advertisement pricing structure which is done online, wherein the advertiser pays for every successful conversion that was produced by the advertisement, from the prospect buying the product or filling up a submission form online. Most direct response pioneers regard CPA marketing as the optimal method of purchasing online advertising, as an advocate only compensates for the advertisements if the agreed upon action occurs, whether it be a simple visit or click to the business' website or a sale of the product that was directed by the advertisement. The desired process or action will be predetermined by the person or business who is buying the advertisement campaigns online.
Aside from pay-per-sale, the marketing strategy is also referred by some as Cost Per Acquisition. Cost Per Acquisition is a strategy of advertising wherein an advertisement causes an acquisition or selling of a product or service. So how much can you expect from using this type of marketing strategy? Basically, the compensation for each successful lead obtained tends to differ. Although, you can normally profit from as low as a dollar to $6 for each lead you obtain for the business. However, for competitive marketing industries, such as insurance companies, some are willing to offer as high as $22 for each successful lead that is directed to their business as a result of your advertisement campaigns.