eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

2018 Media Center

The 2015 Mobile Opportunity: Shifting M-Commerce Strategies

The 2015 Mobile Opportunity: Shifting M-Commerce Strategies

In this webinar you will learn:

  • How mobile has become the lynchpin of omnichannel strategy
  • What the next round of mobile commerce innovation will be
  • How retailers are grappling with the challenge of mobile transaction fraud
  • How to mitigate shopping cart abandonment

Speakers

  • Ingrid Pinheiro, Marketing Director, Jumio
  • Alyssa Merritt, Head of Strategy, Urbanairship

Sponsored by: Jumio and Urbanairship

Elevating Advocate Marketing with the Five Types of Referral

Elevating Advocate Marketing with the Five Types of Referral

Referrals are one of the most powerful channels that your brand can leverage, that is, if you understand how. In this concise report, Extole and eTail walk you through the key takeaways from their webinar on exploring the 5 types of referral. 

Learn what they are, and where each one can be brought to bear for maximum effectiveness when you grab your copy of this awesome new report. 


Click the image to the left to claim your copy! 

Everything You Want to Know About Programmatic Media Buying, But Are Afraid to Ask

Everything You Want to Know About Programmatic Media Buying, But Are Afraid to Ask

Featuring: Avi Spivack, Senior Director of Product Commercialization, Adroit Digital

In this webinar you will learn:

  • What programmatic is and is not
  • How retailers are growing their buyer base with programmatic
  • How retailers are using programmatic to drive better conversions
  • Actionable steps to start leveraging the power of programmatic

Key Knowledge Partner: Adroit Digital

Calculating Customer Lifetime Value - From Analysis to Loyalty

Calculating Customer Lifetime Value - From Analysis to Loyalty

Featuring Colin Zima, Chief Analytics Officer, Looker

In this webinar you will learn about and see examples of:

  • Calculating customer lifetime spend, including how to analyze what percent of your customers have purchased and their distribution of lifetime purchases over time.
  • Real-world examples for applying lifetime value (LTV) to drive decisions, such as where to focus marketing and how to drive repeat purchases.
  • How to use modern web-based analytics tools to foster collaboration, explore your data in greater depth, and ensure cross-company use of data to drive smarter growth.

Speakers

  • Al Ghorai, VP of Finance, Planning and Analytics, ThredUp
  • Colin Zima, Chief Analytics Officer, Looker

Sponsored by: Looker

3 Keys To International Growth for Retailers

3 Keys To International Growth for Retailers


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Recent data from the Centre for Retail Research reveals that online retail will remain one of the main sources for revenue growth in European markets in 2017. Featuring insights from a survey of 79 European retail executives, this data illustrates that retailers are hungry to harness the power of e-commerce to expand into other markets around the world. As the following deep-dive into our survey suggests, it’s up to retailers to identify and seize online opportunities beyond the borders of their primary markets.


Key topics include:

  • Types of retailers that participated in the study
  • Key markets for European retailers
  • Planning and executing expansion into new markets

Why Top Retailers Are Adopting Performance Marketing

Why Top Retailers Are Adopting Performance Marketing


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This report benchmarks the digital retail industry including the adoption and management of performance marketing programs such as partner marketing alongside other marketing tactics. The fundamental principle of performance marketing is that all activities should be tracked, measured, recorded and rewarded based on their performance—such as a click-through or conversion. The results analyzed in this report were gathered from survey responses over the summer of 2016 from a large range of executives representing leading retail brands.


Key topics include:

  • Acquisition and Retention Strategy Across Channels
  • ROI & Measurement
  • Spend Across Marketing Channels

How Retailers Can Master Email & CRM

How Retailers Can Master Email & CRM


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The key to a good event is getting everyone engaged, and we accomplished just that at eTail East’s Pre-Conference Email & CRM Summit. 


Key topics include:

  • Selecting The Right Systems
  • Using Triggered Messages
  • Successful Content Strategies

Five Insights into the Omnichannel Landscape

Five Insights into the Omnichannel Landscape


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The 2016 eTail East Benchmarking Survey was conducted at the eTail East event, where 98 leaders in multi-channel (58%), pure-play online (35%), in-store only (1%) and other (6%) types of retail were polled to determine the depth of importance omnichannel has for their businesses. This report outlines the five key insights the survey revealed about the omnichannel landscape.


Key topics include:

  • The top metrics retailers are seeing success in
  • How essential omnichannel strategy is to a business
  • The best ways to invest in digital marketing channels
  • Greatest omnichannel challenges facing retailers
  • The most important benefit of omnichannel strategies
[Whitepaper] The Mid-Year E-Commerce Outlook for SMB Retailers

[Whitepaper] The Mid-Year E-Commerce Outlook for SMB Retailers


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The urgency with which brands are adapting to omnichannel digital commerce reflects the fact that not only are they facing competition across the spectrum of brands large and small, their customers too are increasingly demanding a high standard of cross channel integration. Digital transformation is at the forefront of retailer's efforts in 2016, quite simply because it cannot be ignored.

Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on small to medium business retailers with annual revenues below $100 million, this report analyzes how brands are seeing success with content-based marketing, omnichannel capabilities, and new marketing techniques.

The 2016 Retail Holiday Readiness Report

The 2016 Retail Holiday Readiness Report


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The sizes of the opportunities available to brands during the holidays are mirrored by the amount of competition around them. As more and more retailers compete digitally, the brands that will successfully cut through the noise in their customers’ inboxes and social feeds will need to take the time to invest in an approach that is as personal as it is dynamic. This holiday season, digital marketers are looking to roll out email campaigns that are targeted, personal, and most importantly, meaningful.


Key topics include:

  • When to begin holiday campaigns
  • Popular strategies to improve conversions
  • Benefits of triggered emails


[Whitepaper] The Mid-Year E-Commerce Outlook for Mid-Market Retailers

[Whitepaper] The Mid-Year E-Commerce Outlook for Mid-Market Retailers


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Retail brands are constantly refining their commercial capabilities and marketing capabilities. 2016 is no different, as retailers are shifting their marketing budgets and technology investments to better connect with consumers across their increasingly non-linear paths to purchase. The goal is simple: to create a seamless, enjoyable shopping experience across the spectrum of digital and offline commercial channels.

Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. This year, Wpromote, Extole and Olapic are concentrating on mid-market retailers with annual revenues from $100-500 million, this report analyzes how brands are seeing success with content-based marketing, omnichannel capabilities, and new marketing techniques.

[Whitepaper] The Mid-Year E-Commerce Outlook for Large Enterprises

[Whitepaper] The Mid-Year E-Commerce Outlook for Large Enterprises


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Thanks in large part to the proliferation of digital commerce channels and new-age technologies, the retail landscape is more competitive than ever. Large retailers with global footprints are under siege by smaller, more agile brands that are seizing competitive advantages wherever they can find them – from more engaging shopping experiences to smoother fulfillment.

Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on large retailers with annual revenues above $500 million, this report analyzes how brands are seeing success with mobile, social, and website performance optimization.

[Whitepaper] The Changing Landscape of Omnichannel Retail Marketing

[Whitepaper] The Changing Landscape of Omnichannel Retail Marketing


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Retail brands are tirelessly chasing after a new holy grail: smooth, effortless, and enjoyable shopping experiences across all channels. However, the pursuit of great omnichannel shopping experiences can be difficult, requiring significant investment in new technologies and a shift in strategic focus. Let’s face it; it’s extremely challenging to create consistently great capabilities across desktop sites, mobile sites and apps, social media, and a myriad of other channels.

So how are retail brands rising to this challenge? eTail’s latest whitepaper, created in conjunction with RetailMeNot, highlights how brands are reshaping their strategies and investing in new technologies to create the best possible omnichannel experiences.


The paper explores:

  • How mobile is gaining on incumbent technologies as a key commercial and marketing priority
  • How well brands are using data for personalization and predictive marketing
  • How far along brands are in the adoption of next generation digital capabilities, like programmatic marketing

Short-Form Video and the Evolution of Customer Engagement

Short-Form Video and the Evolution of Customer Engagement

Digital marketing is ubiquitous, but the most common digital content isn’t compelling, isn’t personalized, and doesn’t provide convenient options for viewers. That’s why brands are increasingly adopting short-form video, adding to their content marketing mix and driving dynamic experiences for customers.

Short-Form Video and the Evolution of Customer Engagement reveals how consumer brands are using dynamic video content for growth, loyalty, advocacy, additional value in cross-channel marketing, featuring direct quotes from leaders in consumer-driven industries.