eTail West 2019

February 19-February 22, 2019

JW Marriott, Palm Springs, CA


Nicole Chiu-Wang

COO & Co-Founder
Boon + Gable

Nicole Chiu-Wang is Co-Founder, COO, and Head of Style of Boon + Gable, a personal styling service that’s making shopping easier and more enjoyable by bringing a professional stylist to your home with clothes picked just for you, through a combination of fashion industry expertise and machine learning. Since its launch in 2016, Boon + Gable has styled thousands of men and women in their own homes and has been featured in Forbes, TechCrunch, and 7x7 Magazine.

Nicole currently serves on the advisory board for INFORUM, the innovation lab of the Commonwealth Club of California—the oldest and largest civic forum in the United States. She also owns and operates her own line of women’s activewear called Treadfast.

Prior to Boon + Gable, Nicole was one of the first employees at Rocksbox, a designer jewelry subscription service, and helped scale their national operations. She also worked as a trademark attorney for startups for several years before deciding to dive into startups herself by learning web development and user experience design. Originally from Los Angeles, she moved to San Francisco in 2010 after being “fired” by Donald Trump on NBC’s The Apprentice Season 10.

Nicole graduated cum laude and Phi Beta Kappa from the University of California, Irvine, and received her JD from Loyola Law School of Los Angeles. In November 2017, Nicole embarked on her biggest adventure yet—being a mom to her son, Donovan.

Check out the incredible speaker line-up to see who will be joining Nicole

Download the Latest Agenda