eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA

1.888.482.6012

Main Day Two: Digital And Omni Success

7:45 AM - 8:15 AM Grab 'n Go Breakfast & Registration


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Buddy Brewer

Product Line Director, Web Experience Product Management
Akamai

8:30 AM - 8:50 AM CEO Chat: Putting The Customer In The Center Of Your Business

Matt Kaness, CEO, ModCloth
Matt Kaness, the former chief strategy officer for Urban Outfitters, has been leading the charge at Modcloth since 2015. Matt discusses the company’s acquisition by Walmart, how the company sees the value in the Modcloth brand, culture and team, and how he views the ever changing retail landscape.
• Being agile and adjusting to where your customer is going
• Competing on your core values and keeping your brand purpose at the fore
• Remaining community-centric post acquisition
• Doubling down on innovation to provide a great experience for your customer


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Matt Kaness

CEO
ModCloth

8:50 AM - 9:15 AM Keynote CDO Panel Discussion: Change Agents For Digital Success

Kevin Moffitt, CDO, Office Depot Bill Bradford, CDO, Beachbody Danny Sullivan, CDO, Jamba Juice
The CDO role is still relatively new in retail. How has this position evolved? What was the vision behind it from a company standpoint? Discover uncharted digital territory:

•Learn the evolving role of the CDO and what skillsets are needed to lead digital organizations
•What the CDO’s role in the enterprise is
•Understanding the value they bring to an organization’s digital transformation
•How does a CDO collaborate across the C-suite

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Kevin Moffitt

CDO
Office Depot
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Bill Bradford

CDO
Beachbody
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Danny Sullivan

CDO
Jamba Juice

9:15 AM - 9:35 AM Keynote: Create A Unified Customer View Using Next Generation Predictive Modeling

Jared Blank, SVP, Data Analysis and Insights, Bluecore
Learn how to build the best possible customer experience after hearing this insightful keynote.

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Jared Blank

SVP, Data Analysis and Insights
Bluecore

9:35 AM - 10:00 AM Keynote Analyst Assessment: Is Amazon’s Conquering Of The Retail Landscape Inevitable?

Mark Mahaney, Managing Director, RBC Capital Markets
RBC Capital Markets lead internet analyst Mark Mahaney will discuss the key leading macro and secular trends impacting and driving the growth of online retail. He will review why Amazon has become such a dominant force to date. And he’ll discuss what steps Retails (both offline and online) can take to mitigate the Amazon Risk.
• Reviewing broad macro/secular trends impact online retail growth
o Fulfillment Speed Improvements
o Mobile Device Usage
o The Rise of Subscription Models
o Voice Activated Devices
• Thoughts around why/how amazon has been so distruptive to date
• What retailers (both offline and online) can do to mitigate the amazon risk


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Mark Mahaney

Managing Director
RBC Capital Markets

10:00 AM - 10:25 AM C-Level Panel Remix: Footprinting Retail Experiences Of The Future

Joshua Mahoney, Chief Product Officer & SVP, The RealReal
The key for the future of retail is to keep evolving your experience. Think about experimentation. Think about innovation. Be bold. Our panelists are differentiating in their customer experience and learn how they’ve done it.:
• Looking at strategies to inspire the customer to buy
• Looking at innovation and experimentation with your retail experiences
• Looking at shaping retail experiences of the future
• Building interactions versus transactions—what the real payoff can be


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Joshua Mahoney

Chief Product Officer & SVP
The RealReal

10:25 AM - 11:15 AM Morning Break & Games In The Exhibit Hall

Play for a chance to win cold hard cash!

11:15 AM - 11:35 AM Keynote Fireside Chat: Building A New Target Run For A Digital World

Jennifer Kaplan, Consumer Goods Reporter / Co-Host of ‘Material World’, Bloomberg News Bruce Starnes, VP, Digital Solutions, Target
At Target, they are focusing on building modern experiences that brings the love of their brand and the love of their stores to life in the digital world. Learn exactly how they are doing this, and what they are focusing on, which includes the following:
• Building owned brands that their guest love and drive loyalty
o This includes great fashion brands such as A New Day, Goodfellow, and JoyLab
o Partnering with great designers such as Chip and Joanna Gaines
o Making your everyday essentials more affordable and better designed, such as Archer Farms and Up and UP
• Developing an inspirational and functional digital experience
o Balance art and science in our digital platforms to inspire their guest
o Personalize every experience to create more loyalty
o Introduce new capabilities, such as Restock and Drive Up, that makes life easier for their guests
• Using our stores as the central hub for their guest
o Fulfillment out of their stores
o Make returns easy
o Make each store more and more locally relevant

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Bruce Starnes

VP, Digital Solutions
Target

Jennifer Kaplan

Consumer Goods Reporter / Co-Host of ‘Material World’
Bloomberg News
Get the perspective of leading VCs around retail opportunities, the state of eCommerce and how to look ahead in the future. Peer into their crystal ball during this Q&A driven group discussion:
• What types of businesses in the startup ecosystem investors are interested in
• Explaining which technologies VCs are hot on right now
• Finding the right fit: the best ways of identifying and connecting the right investors and start-ups
• Once the deal is closed, what are the next steps? How to stay ahead of the tech curve?

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Anna Palmer

Co-Founder & CEO
XFactor Ventures
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Kobie Fuller

Partner
Upfront Ventures
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Tim Chang

Partner
Mayfield Fund
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Hans Tung

Managing Partner
GGV Capital

12:00 PM - 12:20 PM Keynote: How To Activate One Coherent Data Set Within A Single Marketing Platform

Liad Agmon, CEO, Dynamic Yield
Dynamic Yield showcases current and future trends in retail during this keynote presentation.

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Liad Agmon

CEO
Dynamic Yield

12:20 PM - 12:40 PM Keynote: High Street Stores In The Digital Era: Goldmine Or Sinkhole?

Shelagh Stoneham, SVP, Marketing, Chico's
The choice between online and offline retail still isn’t simple, even after carefully assessing the pros and cons of store closures. But do you have to choose at all? Sheila assesses the recent trend of not just traditional retailers improving their eCommerce stores, but also online retailers investing in physical locations. In this eye opening presentation, you’ll learn the key priorities for store owners to consider today, including the best ways to split your time and resource operating both online and offline to take advantage of future opportunities.

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Shelagh Stoneham

SVP, Marketing
Chico's

12:40 PM - 1:00 PM Keynote: A Conversation With Advertising Legend And Guest Speaker, Chuck Porter

Chuck Porter, Chairman, Crispin Porter + Bogusky
Chuck is Chairman of Crispin Porter + Bogusky, one of the most awarded agencies in the world. CP+B has been named “Agency of the Year” 13 times in the trade press, and over the past 17 years, no other agency has won more Grand Prix awards at the Cannes International Festival of Creativity. Today, CP+B’s people collaborate across eight global offices in Miami, Los Angeles, Boulder, London, Copenhagen, São Paulo, Hong Kong and Beijing. Chuck is a member of the Advertising Hall of Fame and along with Martha Stewart and Richard Branson, was named one of Inc.’s “Most Fascinating Entrepreneurs.” Join Chuck as he shares some thoughts about how to make brands famous, why research may be giving you the wrong answers and why you should never start with advertising.

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Chuck Porter

Chairman
Crispin Porter + Bogusky

1:00 PM - 2:00 PM Meet & Greet Lunch

Get outside, soak up the sun, and have all the learnings from the morning really sink in!

1:00 PM - 2:00 PM Private Lunch

By invitation only

Track A: Data, Analytics, AI & IT

2:00 PM - 2:05 PM Chairperson’s Opening Remarks

2:05 PM - 2:30 PM AI And Machine Learning: Do You Really Know Who Your Customer Is?

Robb Walters, Head of Product & Customer Experience, Costco Wholesale Corporation
While Costco may be membership based, it strives to drive personalization initiatives to deliver revenue through relevance. Robb Walters presents methods for AI and ML so you, too, can catch the buzz for these top practices:
• Cleaning unusable data to make connections for your AI/ML strategies
• Measuring the right customer KPIs
• Turning powerful data into action for top AI practices
• Using robust first party data to understand where the customer is—and where in the purchase funnel to push accurate content


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Robb Walters

Head of Product & Customer Experience
Costco Wholesale Corporation

2:30 PM - 2:50 PM How Holland America is Using Machine Learning to Deliver Extreme Personalization

Mark Sucrese, VP, Digital & Marketing AI, Epsilon Therron Hofsetz, IT Director for Digital Marketing, Holland America / Seabourn Cruises
Customers make decisions about a brand in less than 60 seconds – if the message isn’t relevant, they move on. To drive impactful customer engagement, marketers must deliver compelling, personalized experiences in real-time. But creating rich, immersive experiences across mediums goes well-beyond the ability of the human thought process.

Join Therron Hofsetz, IT Director for Digital Marketing, Holland America/Seabourn Cruises and Mark Sucrese, Epsilon’s VP of Digital Marketing & AI to hear how Seabourn Cruises is leveraging machine learning and cognitive analytics to create personalized digital programs that rival the travel experience. Attendees will learn how to plan and build sophisticated programs while managing the creative and content generation required to deliver extreme personalization.

Mark Sucrese

VP, Digital & Marketing AI
Epsilon

Therron Hofsetz

IT Director for Digital Marketing
Holland America / Seabourn Cruises

2:50 PM - 3:20 PM Panel Remix: Influencing Future Buys Based On Shopping Behavior Analytics

Kubilay Gursel, DVP, Digital Marketing & Analytics, Sears Holdings Corporation
With life being so busy, sometimes the customer forgets about things they need. But since customers are so connected, you have the opportunity to use their data and buying patterns. Know the customer better than they know themselves and remind them which products need to be in their home by:
• Building a personal-shopper like culture by communicating similar products available based on past purchases
• Sending back-in-stock notifications of items consumers may have wanted
• Creating reminders that tie with consumers’ personal life:
o Refills
o Birthdays and anniversary gifts
o Exclusive pre-holiday offers


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Kubilay Gursel

DVP, Digital Marketing & Analytics
Sears Holdings Corporation

3:20 PM - 4:10 PM Happy Hour Networking Break In The Exhibit Hall

It’s the happiest hour at the happiest conference you’ve ever been to!

4:10 PM - 4:35 PM Case Study Remix: Attribution Marketing: Targeted Messaging Beyond The Last Click

Brandon Proctor, CEO, AutoAnything
Brandon talks everything attribution – from the old way of assigning credit, to the evolution and future of attribution targeting. You’ll understand how to map your customer journey and find the perfect model for your business at the end of this super interactive, hands-on presentation.
• The old way of assigning credit -- last click
o The inherent issues with last click
 You discount those channels that start the conversation with the customer
 You assign a disproportionate value to the affiliate channel
 Your not thinking about the entire conversation with the customer from start to finish
 If you don't control the conversation, someone else will
• The evolution of attribution today
o A list of just some of the models currently used (Linear click, Decay, 100% credit to all touches, Weighted toward 1st click, Weighted towards last click, Partial credit, Last Non-Direct Click, Position based, Custom or Algorithmic Attribution)
o Create a map of your customer conversations (journey)
• The future of attribution targeting
o Customer fingerprint
o Assigning the right model to the right customer cohort
o Understanding not just CLTV, but also understanding CLTC (customer lifetime costs)
o Assigning budgets based on future value of each customer cohort
o No longer a one size fits most
o Moving to a specific solution for each customer grouping
o Shifting the model based on 1st purchasers vs 2nd purchasers vs 100th purchasers


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Brandon Proctor

CEO
AutoAnything

4:35 PM - 5:05 PM KPI Management (Results Rule And #DataDoesn'tLie)

Nathan J. Lugo-Montanez, Sr. Director, Operations & Supply Chain Logistics, BaubleBar
Analysis paralysis does not have to be a crippling force. Manage your KPIs and organize around it, and stop second guessing—go forth and profit. Nathan shares his experiences around building revenue from tested methods:
• Deciding which teams are overseeing which products and what KPIs should be established
• Leveraging connected devices for real-time interaction with shoppers
• Turning collected business intelligence of how shoppers search and use products into marketing messages

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Nathan J. Lugo-Montanez

Sr. Director, Operations & Supply Chain Logistics
BaubleBar

Track B: Usability, Testing, UX And Product Management

2:00 PM - 2:05 PM Chairperson’s Opening Remarks

2:05 PM - 2:35 PM Retailers, Evolve or Die. A 10 Step Plan To Amazon-Proof Your Retail Business

Justin Potts, VP, eCommerce and Digital Marketing, Office Depot
The choice for retailers is simple, evolve or die – so why are so many retailers struggling to transform themselves and failing to compete with Amazon?

In this session you will learn;
• How to identify and then clear the road blocks preventing you from re-inventing your retail business – structure, culture, technology, ideology.
• How to develop and implement a 10-step plan for pivoting and reinventing your retail business.
• How to Amazon-proof your business.

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Justin Potts

VP, eCommerce and Digital Marketing
Office Depot

2:30 PM - 2:50 PM A Complete Campaign Management Tool That Helps You Consolidate & Save

Will Margilof, CEO, IgnitionOne
Hear about the latest in technology and retail trends in this afternoon session.

Will Margilof

CEO
IgnitionOne
Speed and ease of use are essential to convert customers. Our expert panelists outline the most important eComm design features that will showcase your product clearly and with digestible information. Key takeaways include:
• Enhancing your DMP to lead right from browse to buy
• Working with your eCommerce host for page load times to support the content
• Click to buy buttons on each page to lead to checkout

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Lisa Malleus

Head of Ecommerce Digital Solutions, Americas
Mondelez International
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Alicia Radabaugh

Director, eCommerce
MVMT Watches

3:20 PM - 4:10 PM Happy Hour Networking Break In The Exhibit Hall

It’s the happiest hour at the happiest conference you’ve ever been to!

4:10 PM - 4:35 PM Fireside Chat: Launching And Testing New Digital Marketing Channels

Shivani Tejuja, EVP / CDO, Full Beauty Brands


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Shivani Tejuja

EVP / CDO
Full Beauty Brands
Programmatic has become the new go-to strategy to reach your customers. Join these panelists for their honest mistakes made, lessons learned, and value gained to have programmatic as a core part of your online advertising program:
• Determining your data, tech, and service strategy for the long term
• Innovating both internally and through agency partners to increase transparency
• Cultivating relationships with partner agencies so that you can increase transparency and security
• Looking ahead to the future of programmatic and understanding what opportunities exist

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Evan Adlman

VP, Programmatic Strategy
Conde Nast
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Shaune Kolber

Manager, Programmatic Creative
Dell
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Mark Deruyter

CMO
Soccerloco
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Walker Lockhart

Director, Product Management
Nordstrom

Track C: Brand Marketing, Creative

2:00 PM - 2:05 PM Chairperson’s Opening Remarks

2:05 PM - 2:30 PM Tailored Experiences: High Tech Meets High Touch

Peter Housley, CMO, Indochino
Indochino’s mission: to make custom suits accessible to everyone by updating the traditional tailoring experience for the mass market. By providing highly personalized experience consumers today have come to expect, Indochino believes in a channel-agnostic customer journey. Join Peter as he reveals how the:
• eCommerce platform caters to evolving shopping behaviors, particularly millennials
• eTail presence and stored customer profiles help address new customer segments and empower growth
• Ensure all touch points are supported by customer care, equally

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Peter Housley

CMO
Indochino

2:30 PM - 2:50 PM Content Marketing That Boosts Conversion

Hear about the latest in technology and retail trends in this afternoon session.

The executives who oversee creative have the challenge of balancing brand with cutting-edge ideas. With so many entry points to connect with the customer, brands must be innovative yet disciplined; messages across channels need to surprise and delight, inform and entertain—these panelists will do just the same as they discuss their experiential marketing tactics:
•Taking bold, outside box steps while still maintaining brand identity
•Finding new channels for customer engagement and testing how a story plays on these channels
•Launching creative campaigns with consumer and audience feedback via qualitative and quantitative data
•Using the flagship store as a creative marketing channel and integrating digital campaigns
•Taking results back to the drawing board and collaborating internally for future success

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Catherine Mouttet

Creative Director
David’s Bridal
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Ryan Marfone

Creative Director
The Home Depot
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Charlene Benson

Creative Director
KOMAR Brands
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Suzi Jones

Head of Brand Creative
Warby Parker

3:20 PM - 4:10 PM Happy Hour Networking Break In The Exhibit Hall

It’s the happiest hour at the happiest conference you’ve ever been to!

4:10 PM - 4:35 PM Brand Marketing Best Practices For Retail

Learn how to expand your value proposition beyond your core customers in this retailer-led presentation.

4:35 PM - 5:05 PM Panel Remix: Tying Together Platforms To Measure Cross-Device Attribution Effectively

Mark McClendon, VP, Media and Marketing Strategy, Neiman Marcus Group Michael Macintyre, VP of Omnichannel Strategy, Indochino
How to tie together mobile, tablet and desktop is the holy grail of digital. To engaging with consumers on-demand at the formed “judgment” points on these platforms is the top goal for digital teams….and now more than ever, with the right tech and team it’s more achievable than ever. Hear amazing results from these retailers and how they are:
• Defining views of a unified platforms to examine fluidity of budget and technology
• Identifying budget buckets per channel to build an effective attribution model
• What hasn’t worked when attributing offline sales to online advertising…and is there a ‘correct’ method? How to justify spend.
• Making accurate marketing investments across mobile, desktop, tablet and in-store

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Mark McClendon

VP, Media and Marketing Strategy
Neiman Marcus Group
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Michael Macintyre

VP of Omnichannel Strategy
Indochino

Track D: Content & Personalization

2:00 PM - 2:05 PM Chairperson’s Opening Remarks

2:05 PM - 2:30 PM User Experience Optimization At Modcloth

Kara Skrip, Head Of Customer Facing Product, ModCloth
As Head of Customer Facing Product, increasing mobile conversion is Kara’s top priority. Kara explains that the overriding issues are of user experience and mobile-friendly design, from landing page to checkout. Here Kara draws on recent experience to outline simple strategies that will help you:
• Increase funnel progression on your mobile site and app
• Speed time-to-purchase and grow sales
• Leave your customers with positive associations from a satisfying experience with your brand
• Seal the deal and convert more customers, faster

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Kara Skrip

Head Of Customer Facing Product
ModCloth

2:30 PM - 2:50 PM Consumer Expectation Vs. Retailer Experience: Where Does the Gap Exist?

Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto
Retailers are fighting over consumers, and a personalized consumer experience is the new frontier. Because of this, consumers have higher expectations of retailers. As a commerce marketer, are you ready to meet those expectations? Join Oracle + Bronto’s Senior Commerce Marketing Analyst Greg Zakowicz as he dives into recently released U.S. results from a global survey of both retailers and consumers. He’ll explore where generational consumer expectations and retailer strategies align, where the gap still exists, as well as provide some strategic recommendations for closing the retailer-consumer expectation gap.
• How consumers expect retailers to use the data they collect
• Retailer priorities and where they plan to focus moving forward
• Generational differences of consumer expectations
• How retailers can more closely align with consumer wants

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Greg Zakowicz

Senior Commerce Marketing Analyst
Oracle + Bronto
Are you getting your brand message across effectively and consistently across all channels and devices? Our panelists bring their content strategies to life, then help you design and plan your next creative story:
•Understanding the intention of your customer at each stage of the purchase funnel, then deliver compelling content at each stage
•Generating personalization at scale
•Launching creative campaigns with consumer and audience feedback via qualitative and quantitative data

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Krista Deshayes

VP, Marketing
Saatva Mattress
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Stephanie Pertuit

VP, Customer Experience
Blinds.com
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Jessie Dawson

Director, Marketing Technology
Dell

3:20 PM - 4:10 PM Happy Hour Networking Break In The Exhibit Hall

It’s the happiest hour at the happiest conference you’ve ever been to!

4:10 PM - 4:35 PM Picking The Perfect Product: How To Guide A Buyer From Discovery To New ‘Do

Francisco Gimenez, CEO & Co-Founder, eSalon
Learn how eSalon is guiding women online to discover and buy their perfect beauty product.

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Francisco Gimenez

CEO & Co-Founder
eSalon
Your customer is dictating marketing. Where they go, you go. What they buy, you adapt the messaging. You cannot batch and blast, you need to provide value. Discover the tactics these experts deployed to deliver highly-targeted, customer-centric marketing that has boosted their business, then break out into small group discussions to discuss your next move:
• Going back to basics: pushing baseline offerings, and building engagement
• Creating seamless experiences and consistent product information throughout the funnel
• Employing geo-notifications for contextual offers when the customer is near a store

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Jessie Dawson

Director, Marketing Technology
Dell
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Dominique Essig

Chief Experience Officer
Bonobos
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Heidi Shelton

Director, UX and Digital Design
The Honest Company

Track E: Customer Retention And Social Media

2:00 PM - 2:05 PM Chairperson’s Opening Remarks

2:00 PM - 2:25 PM CEO CHAT: Building Your Online Community And Keeping Them Loyal

Rainer Castillo, Founder & CEO, Chubbies
How do you turn ordinary customers into fans, advocates, and influencers? In his rolke as Founder & CEO, Rainer is always looking to expand the Chubbies online community, and shares his own tips to guide your own development as you work to fully realize your fan base. Rainer explores the importance of fans to alternative engagement and monetization options. You’ll also learn how to utilize the people who ultimately fuel your user acquisition and engagement, including celebrities, industry experts, and content creators, in addition to loyal users.

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Rainer Castillo

Founder & CEO
Chubbies

2:30 PM - 2:50 PM Presentation: Make Your Social Channels Shoppable

Hear about the latest trends in social marketing in this presentation.

2:50 PM - 3:20 PM Panel Remix: Millenial Marketing—Tapping Into The Social-Obsessed, Future Buyers

Jenna Saverino, Director, eCommerce Marketing & Merchandising, bliss
Join this thought provoking panel that tackles the question, “What is the real role of social media in the customer journey?” As shopping becomes more popular on Facebook, Instagram and Pinterest, we’ll show you how to tap into this millennial trend, and allow them to purchase quickly and easily through social channels:
•Setting up team infrastructure to manage social engagement programs
•Measuring feedback from social channels and developing the correct KPIs
•Assessing tools to help monitor what the customer is saying about your brand
•Building earned media programs to create stories and narratives that are low cost

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Jenna Saverino

Director, eCommerce Marketing & Merchandising
bliss

3:20 PM - 4:10 PM Happy Hour Networking Break In The Exhibit Hall

It’s the happiest hour at the happiest conference you’ve ever been to!

4:10 PM - 4:35 PM ChatBots: Best Uses For Online Sales

Gary Kanazawa, Sr. Director, Product Management, StubHub
Chatbots are gaining significant user traction with over 30K chatbots just in FB messenger. With Stubhub Chatbot, we want to allow users to buy tickets without coming to Stubhub. The Stubhub Chatbot is present on Skype & FB with additional platforms coming soon. We want to ensure Chatbot understands Natural language (language user interacts with us) and be able to have a conversation like a human with our users. This talk focuses on the goals of our Chatbot and how we create a social experience with it. We believe that Chatbot is a new channel and it would help us complement our desktop & m-web experience by:

• Acting as a personal event concierge, asking questions and recommending local and upcoming events based on the information that a user supplies
• Catering to on-the-go consumers, swiftly providing relevant, highly personalized options, streamlining event discovery and checkout, and making it easier to plan a night out
• Looking at impact: why early results show that more StubHub customers prefer these Facebook Messenger notifications over email; best practices for engagement to sale

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Gary Kanazawa

Sr. Director, Product Management
StubHub
Social platforms are more than likes—they are the go-to vehicle for targeted advertisements. How are you ensuring you are connecting with the customer and not being scrolled by? How can you make your social initiatives seem authentic and not advertisements? The thought leaders on this panel showcase how to socialize with the customer and get them to buy:
• Being where the customer is, and pushing relevant ads to them
• Accurately counting impressions: ensuring the ad is seen and interacted with
• Building people based measurements versus proxy based
• Using geotags and beacons on social platforms to capture customer behavior

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Frank Malsbenden

VP & General Manager
HHBrown Shoe Company
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Krista Deshayes

VP, Marketing
Saatva Mattress
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Krysta Brown

Director, Digital Marketing
Too Faced Cosmetics
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Aaron Dodez

VP, Acquisiton
eSalon

Track F: Form Your Future: Career Development/ Leadership/ Organizational Growth

2:00 PM - 2:05 PM Chairperson’s Opening Remarks

2:05 PM - 2:30 PM FIRESIDE CHAT: Attract And Retain The Very Best eComm Talent

Gary Penn, Head of Digital & Global eCommerce, prAna Living
Gary has a passion for developing top talent. With twenty years of business marketing experience, he discusses how he inspires an organization to succeed to:
•Be an innovative and results oriented leader
•Drive strategic business and marketing planning tied to corporate priorities with seamless execution, cross-functional collaboration
•Recognize talent, inspire and manage through change and provide solid direction to meet business objectives and drive employee job satisfaction

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Gary Penn

Head of Digital & Global eCommerce
prAna Living

2:30 PM - 2:50 PM A Fresh Approach To Millenial Marketing

You’ll leave with strategies to help reach your current (and future) customers in this session.

An eTail favorite, these roundtables will have a lasting effect on you personally and professionally. You’ll sit with a group of other like-minded retailers who are serious about owning their careers and laying out achievable milestones to help themselves continually grow. Here you’ll find a coach, be an inspiration to others and even have time to address your most pressing staffing challenges in a digitally optimized environment. Don’t miss this opportunity to take your career to the next level!

1.Attract And Retain The Very Best eComm Talent
Gary Penn, VP, Digital & eCommerce, Nixon

2. Topic Title TBD: Stacy Ban, Talent Acquisition Sr. Manager, Gap Inc./Gap

3. Peeping Talent: Using Social Media To Interview And Connect With Candidates
Patti Clauss, VP, Global Talent Acquisition, Williams-Sonoma Inc.

4. Culture – Critical Lever through Transformation
Linda Glass, VP, Talent, Nordstrom

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Gary Penn

Head of Digital & Global eCommerce
prAna Living
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Stacy Ban

Sr. Manager, Talent Acquisition
Gap Inc.
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Patti Clauss

VP, Global Talent Acquisition
Williams Sonoma, Inc.
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Linda Glass

VP, Talent
Nordstrom

3:20 PM - 4:10 PM Happy Hour Networking Break In The Exhibit Hall

It’s the happiest hour at the happiest conference you’ve ever been to!

C-Suite Retreat: Invitation and Retailer Only

2:50 PM - 3:20 PM C-Level Panel Discussion: Setting Yourself Up As A Brand Builder And Revenue Generator

Nick Devlin, President, Naked Wines
Our panel of C-level executives walk you through their latest forward-thinking strategies, explaining how they are supported by accurate metrics and customer feedback. Key takeaways include:
• Understanding of customer behavior to drive direct business decisions
• Budgeting, assessing, and testing marketing technology to understand customer behavior
• Using your influence as a C-Suite executive to create a digital brand mentality throughout your organization

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Nick Devlin

President
Naked Wines

Women in eTail

Okay ladies, let’s get in formation! Listen and be motivated by an accomplished panel of fierce femmes; then, cultivate new friendships with your table group and discuss the issues that were raised on the panel.


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Aubrie Pagano

Co-Founder & CEO
Bow and Drape
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Kathy Hecht

CMO
Silver Star Brands
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Jyoti Shukla

Vice President
Nordstrom
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Ivka Adam

Founder & CEO
Iconery
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Anna Palmer

Co-Founder & CEO
XFactor Ventures
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Nizzi Renaud

CMO
Zazzle

4:10 PM - 5:10 PM Invite-Only Wine Tasting

4:10 PM - 5:10 PM Invite-Only Tasting

4:10 PM - 5:10 PM Invite-Only Tasting

Table 1: Creating Content That Engages And Retains Your Customers
Hosted By: Kaori Yamada, Sr. Director, Brand Marketing, BestBuy

Table 2: Dynamic Pricing—The Real Deal Or A Real Pain?
Hosted By: Wes Woolbright, Director, Pricing, Sam’s Club

Table 3: Customer Focused Listening in Product Development
Hosted By: Robert Hall, Sr. Manager, eBusiness Product Management, Advance Auto Parts

Table 4: Boosting Acquisition & Actively Managing Your Affiliate Network To Drive Profitable Growth
Hosted By: BumSoo Kim, Director, Marketing, Dermstore (Target Corp.)

Table 5: Key Lessons Learned From eFlorist Marketing
Hosted By: Alison Buckley, Sr.Director, eFlorist, Teleflora

Table 6: Analyzing Mobile KPIs For Customer Lifetime Value

Table 7: The Hunt Is Over: Searchandising Techniques To Implement Now

Table 8: The Wholesaler And Brand Relationship: Growth Opportunities And Sticking Points

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Kaori Yamada

Sr. Director, Brand Marketing
Best Buy
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Wes Woolbright

Director, Pricing
Sam's Club
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Robert Hall

Sr. Manager, eBusiness Product Management
Advance Auto Parts
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Bumsoo Kim

Director, Marketing
Dermstore (Target Corp.)
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Alison Buckey

Sr. Director, eFlorist
Teleflora

5:45 PM - 7:45 PM eTail Awards Reception

Get recognized! Party with the finalists and winners of this year’s Best-In-Class awards. With our new “Visionary” award - you’ll help select the winner! See who it is at the reception.