eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


David Olsen

Cos Bar

David Olsen is the Chief Executive Officer (CEO) of Cos Bar, the original 40-year-old specialty beauty retailer in the U.S. Cos Bar is recognized for disrupting the luxury beauty industry with its unique and engaging sales experience focused on the needs of the client and its carefully curated array of the world’s best beauty brands.

Since joining in February 2016, David has worked to grow the company while maintaining a commitment to delivering a seamless omnichannel experience for clients, wherever they are and whichever device they are on. In just one year, David’s team opened three stores, bringing the total store count to 17; opened corporate headquarters in Los Angeles; refreshed the brand identity and store environment; relaunched; and introduced Cos Bar’s first loyalty rewards program, B. Cos. With David’s guidance, Cos Bar will operate 50 doors nationwide by 2021.

David has been in the retail space as a strategist and operator for over 17 years. Prior to joining Cos Bar, he was the global vice president of Beauty and Grooming at The Net-A-Porter Group, where he developed and executed that strategy from 2012 to 2016. In 2000, David started his own e-commerce cosmeceutical business which was later sold to, leading to the creation of the largest pure play beauty destination in the US, ultimately selling to Target. David brings his digital expertise and growth focus to Cos Bar to ensure the execution of their mission to deliver the world’s best luxury beauty buying experience

11:45 AM AI Panel Remix: Re-Wiring The Organization For AI Growth

When it comes to building out your AI goals, how do you separate your hopes and dreams from the tough realities of implementing it? Based on their recent experiences, our panelists explain how they are developing a cohesive AI strategy for data sharing to achieve specific business goals. In this eye opening session, you’ll learn the importance of: 
• Centralizing data and hiring data scientists to assess qualitative growth 
• Breaking down silos to bridge the gap between marketing and IT 
• Data dashboards: showcasing metrics to communicate business value to the company