Christine Webster

VP, eCommerce Lime Crime

As the Vice President of eCommerce at Lime Crime, THE makeup brand for Unicorns, Chrissie spearheads initiatives to optimize the shopping funnel, drive results, and ensure a magical on-site experience. Lime Crime’s fanatical, millennial customer base uniquely positions the brand in the marketplace – and provides new, intriguing challenges every day. Chrissie’s experience in the field bridges the gap between merchandising and web development and enables her to innovate creative, meaningful customer journeys in the digital space. Before joining Lime Crime in 2016, her nine years in ecommerce includes a diverse range of organizations including Nixon, Lucky Brand, Hot Topic, and BCBG Max Azria.