eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Chelsea Mueller

Cheaper Than Dirt

Chelsea Mueller has overseen eight full website redesigns, four re-platforming projects, three international expansions, and wants everyone to optimize for mobile shopping. We aren't in a mobile-only world, but we absolutely are in a mobile-first omnichannel phase. She strives to keep Cheaper Than Dirt, a top discount sporting goods retailer, focused on 1:1 customer experience.

Chelsea has managed and created targeted marketing content professionally for 14+ years. She specializes in multi-platform ecommerce optimization and personalization with emphasis on email marketing, branding and organic practices to drive both online sales and KPI.