eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Chelsea Mueller

Cheaper Than Dirt

Chelsea Mueller has overseen eight full website redesigns, four re-platforming projects, three international expansions, and wants everyone to optimize for mobile shopping. We aren't in a mobile-only world, but we absolutely are in a mobile-first omnichannel phase. She strives to keep Cheaper Than Dirt, a top discount sporting goods retailer, focused on 1:1 customer experience.

Chelsea has managed and created targeted marketing content professionally for 14+ years. She specializes in multi-platform ecommerce optimization and personalization with emphasis on email marketing, branding and organic practices to drive both online sales and KPI.

11:10 AM Keynote Panel Remix: Strengthening Your Mobile Search Strategy To Drive Traffic From Devices

Mobile drives more than 50% of the total paid search clicks during Thanksgiving and Black Friday, with mobile conversion rates constantly improving. So where should you be spending your advertising dollars in the year ahead, to drive more mobile sales? This panel will give you the tools to structure your next paid search campaign effectively, take advantage of Google’s latest mobile search ranking changes and optimize your site layout:
•Adding instant-buy features on mobile ads to convert the customer with fewer clicks 
•Take advantage of localized search through mobile 
•Measuring success: setting up mobile KPIs for paid media channel
•Prepare for Google’s search ranking changes, as they move from a desktop model to a mobile model

2:40 PM C-Level Panel Discussion: What’s Really Going On? The Reality Of The State Of Retail Today

With store openings, closings, and re-births, how are customers driving today’s retail landscape decisions? In this closed door session, our C-level panel tell you what they really think of company acquisitions, growth and long term future planning:
•The opportunities for retail giants to purchase pureplays
•Increasing margin in your respective vertical
•Connecting with tomorrow’s customers
•Getting ready for the next 5-10 years of retail