eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Anna Palmer

Co-Founder & CEO XFactor Ventures

Anna Palmer is cofounder of Wondermile. Prior to Wondermile Anna was co-founder and CEO of Fashion Project, where she scaled the company to millions in revenue, led national brand partnerships and raised multiple rounds of venture funding.  With the sale of Fashion Project in 2016, Anna took over as SVP of marketing for the acquirer and later was promoted to Chief Operating Officer. Most recently, Anna is a co-founder and Investing Partner of XFactor Ventures, a seed fund investing in the next wave of billion dollar female founders, where she focuses on retail innovation, consumer goods and marketplace businesses. She holds a J.D from Harvard Law School, graduating in 2011.

Check out the incredible speaker line-up to see who will be joining Anna.

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