eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Ali El Husseini, PHD.

VP, Global

Dr. Ali El Husseini, Vice President of global operations for, oversees both marketplace partnerships and the Worldstock program, which helps to support artisans in developing countries by providing them a platform to sell their products. Dr. El Husseini also sits on the Board of Directors for, a Caribbean digital asset exchange focused on providing access to cryptocurrencies in emerging markets. 

Ali holds a Ph.D. in political science and government from the University of Utah, along with a Master’s degree in both political science and economics. Additionally, Dr. El Husseini frequently serves as a foreign policy advisor to the Lebanese Parliament, and is often a guest lecturer at top-tier universities covering topics on European and Middle Eastern political and economic affairs. 

1:55 PM Global Perspectives: Adapting Your User Experience Based On Region

Overstock is operating in over 100 countries. Knowing where eCommerce is booking and where  business is growing is a key priority to this multi-billion dollar business. Join Dr. Ali El Husseini to understand how to conduct accurate research and developing KPIs for your global eCommerce initiatives by:
•Knowing what is valued in the different cultures and highlighting that online
•Filling up category gaps at the right price point 
•Adjusting the digital experience to meet the user’s need 
•Providing an end-to-end UX experience and a superior post purchase experience