eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Transform TECH Summit

February 24, 2020

An Exploration of Innovative Tech For Implementation:
AI/Maching Learning, Voice Enabled Commerce, Social Shopping, AR & VR - Retailer Only

Keeping up with the crazy tech is imperative to your brand’s customer experience. In this retailer only summit, tune in to keynotes exploring the future of top tech, join tactical discussions and hear from the companies are implementing the “bright and shiny” right. As a bonus we have roundtables designed to get you talking with your peers.

8:15 am - 8:40 am Networking Breakfast & Registration

Time to fuel up for a great day of in-depth learning on the latest retail technology!

8:40 am - 8:45 am Welcome Remarks

An inspirational group panel kicks off our tech focused day. They’ll present best practices and detailed strategies for selecting and testing new technology, ideas for how to evaluate the genuine, positive impact of technology on today’s consumer and how to evaluate your tech stack. They’ll discuss:

  • The keys to success for scaling tech and new immersive marketing tactics 
  • Understanding how new digital experiences can support customer acquisition and drive sales
  • Tips for teaching your organization to be forward thinking and stay on top of the latest effective technology opportunities
Tari Huddleston, VP, eCommerce at Sugarfina

Tari Huddleston

VP, eCommerce

Stephan Jacob, Founder & COO at Cotopaxi

Stephan Jacob

Founder & COO

Angela Gruszka, VP, Digital Marketing & eCommerce at MARIA TASH

Angela Gruszka

VP, Digital Marketing & eCommerce

Scott McLeod, Chief of Staff at Resident

Scott McLeod

Chief of Staff

9:15 am - 9:30 am Chairperson’s Opening Remarks

9:30 am - 9:55 am Data-Powered Customer Acquisition & Retention Strategy | A Beauty Industry Case Study

IL MAKIAGE is a prestige beauty startup reinventing the way consumers shop with a tech-first approach. To date, ecommerce has overwhelmingly served as a replenishment channel in the beauty category, while almost all new customers are acquired through the traditional brick-and-mortar retailers.  

One year ago, IL MAKIAGE launched the PowerMatch Quiz, an AI-powered foundation shade matching algorithm. The quiz has since been completed over 10M times, simplifying the consumers path to purchase while simultaneously generating millions of data points, which have been central to IL MAKIAGE’s explosive growth. A further testament to the success of PowerMatch, IL MAKIAGE’s foundation has garnered over 50,000 reviews, now making it “The Most Reviewed Foundation Online.” This talk will discuss how DTC brands can leverage data to change consumer behavior, as well as build & optimize scalable Customer Acquisition & Retention strategies.

This talk will address: 

  • The types of data IL MAKIAGE was able to collect through PowerMatch and a few cool statistics. 
  • Data’s role in scaling customer acquisition funnels and retention efforts, driving the company’s explosive growth.
  • Leveraging data beyond digital to inform the product development road-map 

Boaz Ariely, VP, Performance Marketing at Il Makiage

Boaz Ariely

VP, Performance Marketing
Il Makiage

9:55 am - 10:05 am Roundtable Host Introductions

Hear quick intros from your roundtable hosts and get ready to take a deep dive into the latest challenges related to voice, AI/ML, AR/VR and social shopping. 

10:05 am - 10:55 am Interactive Roundtables

Get your retail tech challenges solved. Pick a roundtable on one of the following topics: Voice-enabled Commerce, AI/ML, AR/VR, Social Shopping.

10:55 am - 11:25 am Morning Coffee & Refreshments

Your mind is buzzing with ideas so grab some coffee and keep it going!
AI has been transformative in the retail industry, and companies are trying to best identify where and how to integrate AI into their operations to help remove manual processes in both the back and front end. Learning from chief analytics and data scientists from Zappos, Publishers Clearing House, Syte and Walmart as they break down AI models, data usage, data collection and more. You’ll leave with pages of notes after this keynote panel! 

  • Exploring the best use of customer data (purchase patterns and online behavior) to fuel AI and predict a customer’s future behavior
  • Avoiding analysis paralysis in order to execute on the data in a timely fashion
  • Using AI as a guide (not a decision maker) to get the best insights for your business 
Ameen Kazerouni, Head of AI/ML Research And Platforms at Zappos Family of Companies

Ameen Kazerouni

Head of AI/ML Research And Platforms
Zappos Family of Companies

Vinod Suresh, Director of Product Management at Walmart Labs

Vinod Suresh

Director of Product Management
Walmart Labs

Ash Dhupar, Chief Analytics Officer at Publishers Clearing House

Ash Dhupar

Chief Analytics Officer
Publishers Clearing House

Shira Libhaber

Field Marketing Manager
Syte AI

11:55 am - 12:45 pm Interactive Roundtables

The roundtable discussions are reconvening. Pick a roundtable topic and grab a seat: Voice-enabled Commerce, AI/ML, AR/VR, Social Shopping.
Executives give their quick thoughts, raw feelings (hates and loves!) on a buzzword that the moderator throws out at them. You’ll learn not only the latest tech trends, but how to apply them to your business during this fun and interactive panel! 
Tommy Lamb, Director, CRM Strategy at Sephora

Tommy Lamb

Director, CRM Strategy

Jeanne Anderson, SVP & General Manager at Saatchi Art

Jeanne Anderson

SVP & General Manager
Saatchi Art

Ricky Joshi, Chief Strategy Officer & Co-Founder at Saatva

Ricky Joshi

Chief Strategy Officer & Co-Founder

1:10 pm - 2:10 pm Lunch & Networking

2:10 pm - 2:40 pm Case Study Remix: Data Analytics At adidas: Success Stories, Challenges And Opportunities

At adidas they thrive to live by a motto of 'Confidence, Collaboration and Creativity' and strive to be customer obsessed. To attain that goal in the most data driven fashion, two years ago they embarked on a ‘Data and Analytics’ initiative. As part of this journey, they have completed several projects around forecasting, predictive modeling and advanced data analytics. This discussion would focus around these key initiatives, their application in the digital space and other analytic projects currently underway in the brand and digital analytic space. They will focus on the three specific areas, and at the end, hear from your fellow peers as you discuss these topics at your roundtables:

  • Macro level of data analysis and forecasting
  • Adidas marketing initiatives with digital channels
  • How data is enhancing brand equity 
Chitralekha Rath, Sr. Manager, Data Analytics at Adidas

Chitralekha Rath

Sr. Manager, Data Analytics

2:40 pm - 3:30 pm Interactive Roundtables

The roundtable discussions are reconvening. Pick a roundtable topic: Voice-enabled Commerce, AI/ML, AR/VR, Social Shopping.

3:30 pm - 4:00 pm Game Changer Tech Presentations: The eTail Tech Tank

Hear three quick, cutting edge tech presentations that will change the future of immersive retail. The best tech solution will be voted on by the audience on the conference app and one of the tech companies will be crowned the winner of the eTail Tech Tank! This is one of our hottest and most popular sessions that can’t be missed. 
Matthew Sweeny, Founder & CEO at Flirtey

Matthew Sweeny

Founder & CEO

Martin Cseh, Co-Founder at Accel Robotics

Martin Cseh

Accel Robotics

4:00 pm - 4:00 pm Conclusion Of Transform Tech Summit

Relax with a cocktail and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice and technology recommendations.

1. 0-25 Million in online revenues 
Hosted By: Kari Slater, VP, Digital Marketing & eCommerce, SCOUT

2. 25 – 100 Million in online revenues
Hosted By: Gabriela Cruz, Senior Manager, Digital Marketing, Bliss

3. 100 – 500 Million in online revenues
Hosted By: Sue Cho, Head of Lifecycle Marketing, Calm

4. 500 Million+ in online revenues
Hosted By: Jean-Marx Mantilla, Digital Marketing Director, Lands’ End
Kari Slater, VP, Digital Marketing & eCommerce at SCOUT

Kari Slater

VP, Digital Marketing & eCommerce

Gabriela Cruz, Sr. Manager, Digital Marketing at Bliss

Gabriela Cruz

Sr. Manager, Digital Marketing

Sue Cho, Head of Lifecycle Marketing at Calm

Sue Cho

Head of Lifecycle Marketing

Jean-Marx Mantilla, Digital Marketing Director at Lands' End

Jean-Marx Mantilla

Digital Marketing Director
Lands' End

5:15 pm - 5:15 pm Conclusion Of Cocktails & Conversations

5:15 pm - 6:30 pm eTail Seize The Seasons Receptions!

Pick one of four parties to join!

1. APRES SKI - Costas Nightclub
No skiing experience required to enjoy this apres hot spot. Warm up at Costas Nightclub!

2. SPRING CHERRY BLOSSOMS - Mikado Restaurant
Spring is nature’s way of saying let’s party! Head on over to Mikado Restaurant for refreshing cocktails and apps.

Put a little sizzle in your step at the Pointe and enjoy all things summer!

4. FALL OKTOBERFEST - Rockwood Grill
No worries, you can leave your dirndl and lederhosen at home and just enjoy a nice bier by the fire at the Rockwood Grill!

5:15 pm - 5:15 pm Registration Closed