February 24 - 27, 2020
JW Marriott, Palm Springs, CA
Transform TECH Summit
February 24, 2020
An Exploration of Innovative Tech For Implementation:
AI/Maching Learning, Voice Enabled Commerce, Social Shopping, AR & VR - Retailer Only
Keeping up with the crazy tech is imperative to your brand’s customer experience. In this retailer only summit, tune in to keynotes exploring the future of top tech, join tactical discussions and hear from the companies are implementing the “bright and shiny” right. As a bonus we have roundtables designed to get you talking with your peers.
8:15 am - 8:40 am Networking Breakfast & Registration
Time to fuel up for a great day of in-depth learning on the latest retail technology!
8:40 am - 8:45 am Welcome Remarks
8:45 am - 9:15 am Keynote Panel Discussion: Not Being Scared To Try—Scaling Tech For Online Success
An inspirational group panel kicks off our tech focused day. They’ll present best practices and detailed strategies for selecting and testing new technology, ideas for how to evaluate the genuine, positive impact of technology on today’s consumer and how to evaluate your tech stack. They’ll discuss:
- The keys to success for scaling tech and new immersive marketing tactics
- Understanding how new digital experiences can support customer acquisition and drive sales
- Tips for teaching your organization to be forward thinking and stay on top of the latest effective technology opportunities
Tari HuddlestonVP, eCommerce
Stephan JacobFounder & COO
Angela GruszkaVP, Digital Marketing & eCommerce
Scott McLeodChief of Staff
9:15 am - 9:30 am Chairperson’s Opening Remarks
9:30 am - 9:55 am Keynote: From Predictive To Prescriptive: Futureproofing Brand In The Era Of Exponential Disruption
Barry McGeough believes the current state of innovation proves big ideas are not fast enough and the fast enough ideas are not big enough to differentiate a unique brand experience. So where does that put your omni-innovation for your retail business? Barry presents and defines areas where innovation has been defined, works, and has been rolled across the enterprise. Discover how:
- Retailers need to decide what tech is business critical
- Innovation Envy: Retailers can stop themselves from being emotional about tech, or perhaps “feeling behind”
- Exponential technologies and disruption explained
- The transformative role of data in fueling hyper consumer centricity
- Thinking about the ways data will drive reshape commerce, markets, supply chains and brands
- Looking to future tech and extended reality to make everything more shoppable, building a true omni experience
Barry McGeoughSVP, Product & Innovation
9:55 am - 10:05 am Roundtable Host Introductions
Hear quick intros from your roundtable hosts and get ready to take a deep dive into the latest challenges related to voice, AI/ML, AR/VR and social shopping.
10:05 am - 10:55 am Interactive Roundtables
Get your retail tech challenges solved. Pick a roundtable on one of the following topics: Voice-enabled Commerce, AI/ML, AR/VR, Social Shopping.
10:55 am - 11:25 am Morning Coffee & Refreshments
Your mind is buzzing with ideas so grab some coffee and keep it going!
11:25 am - 11:55 am Keynote Panel Discussion Remix: AI Exposed—What It Is And What It Is Not
AI has been transformative in the retail industry, and companies are trying to best identify where and how to integrate AI into their operations to help remove manual processes in both the back and front end. Learning from chief analytics and data scientists from Zappos, Publishers Clearing House, Syte and Walmart as they break down AI models, data usage, data collection and more. You’ll leave with pages of notes after this keynote panel!
- Exploring the best use of customer data (purchase patterns and online behavior) to fuel AI and predict a customer’s future behavior
- Avoiding analysis paralysis in order to execute on the data in a timely fashion
- Using AI as a guide (not a decision maker) to get the best insights for your business
Ameen KazerouniLead Data Analyst
Zappos Family of Companies
Vinod SureshDirector of Product Management
Ash DhuparChief Analytics Officer
Publishers Clearing House
11:55 am - 12:45 pm Interactive Roundtables
The roundtable discussions are reconvening. Pick a roundtable topic and grab a seat: Voice-enabled Commerce, AI/ML, AR/VR, Social Shopping.
12:45 pm - 1:10 pm Buzzword Bingo! Panel: Trends Shaping The Future Of Retail
Executives give their quick thoughts, raw feelings (hates and loves!) on a buzzword that the moderator throws out at them. You’ll learn not only the latest tech trends, but how to apply them to your business during this fun and interactive panel!
Tommy LambDirector, CRM Strategy
Jeanne AndersonSVP & General Manager
Ricky JoshiChief Strategy Officer & Co-Founder
1:10 pm - 2:10 pm Lunch & Networking
2:10 pm - 2:40 pm Case Study Remix: Data Analytics At adidas: Success Stories, Challenges And Opportunities
At adidas they thrive to live by a motto of 'Confidence, Collaboration and Creativity' and strive to be customer obsessed. To attain that goal in the most data driven fashion, two years ago they embarked on a ‘Data and Analytics’ initiative. As part of this journey, they have completed several projects around forecasting, predictive modeling and advanced data analytics. This discussion would focus around these key initiatives, their application in the digital space and other analytic projects currently underway in the brand and digital analytic space. They will focus on the three specific areas, and at the end, hear from your fellow peers as you discuss these topics at your roundtables:
- Macro level of data analysis and forecasting
- Adidas marketing initiatives with digital channels
- How data is enhancing brand equity
Chitralekha RathSr. Manager, Data Analytics
2:40 pm - 3:30 pm Interactive Roundtables
The roundtable discussions are reconvening. Pick a roundtable topic: Voice-enabled Commerce, AI/ML, AR/VR, Social Shopping.
3:30 pm - 4:00 pm Game Changer Tech Presentations: The eTail Tech Tank
Matthew Sweeny Founder & CEO Flirtey
Matthew Sweeny Founder & CEO Flirtey
Hear three quick, cutting edge tech presentations that will change the future of immersive retail. The best tech solution will be voted on by the audience on the conference app and one of the tech companies will be crowned the winner of the eTail Tech Tank! This is one of our hottest and most popular sessions that can’t be missed.
Matthew SweenyFounder & CEO
4:00 pm - 4:00 pm Conclusion Of Transform Tech Summit
4:30 pm - 5:15 pm Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations
Relax with a cocktail and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice and technology recommendations.
1. 0-25 Million in online revenues
Hosted By: Kari Slater, VP, Digital Marketing & eCommerce, SCOUT
2. 25 – 100 Million in online revenues
Hosted By: Gabriela Cruz, Senior Manager, Digital Marketing, Bliss
3. 100 – 500 Million in online revenues
Hosted By: Sue Cho, Head of Lifecycle Marketing, Calm
4. 500 Million+ in online revenues
Hosted By: Jean-Marx Mantilla, Digital Marketing Director, Lands’ End
Kari SlaterVP, Digital Marketing & eCommerce
Gabriela CruzSr. Manager, Digital Marketing
Sue ChoHead of Lifecycle Marketing
Jean-Marx MantillaDigital Marketing Director
5:15 pm - 5:15 pm Conclusion Of Cocktails & Conversations
5:15 pm - 6:30 pm eTail Seize The Seasons Receptions!
Pick one of four parties to join!
1. APRES SKI - Costas Nightclub
No skiing experience required to enjoy this apres hot spot. Warm up at Costas Nightclub!
2. SPRING CHERRY BLOSSOMS - Mikado Restaurant
Spring is nature’s way of saying let’s party! Head on over to Mikado Restaurant for refreshing cocktails and apps.
3. SUMMER SOLSTICE - The Pointe
Put a little sizzle in your step at the Pointe and enjoy all things summer!
4. FALL OKTOBERFEST - Rockwood Grill
No worries, you can leave your dirndl and lederhosen at home and just enjoy a nice bier by the fire at the Rockwood Grill!