eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

Day Two: Revolutionizing Retail Experiences

It’s time for the main event. Our speakers are revolutionizing retail, and share their tactics around growth, disruption and unified commerce. Here you’ll gain fresh ideas to really drive sustainable growth for your retail business.

7:30 am - 7:30 am Registration Sponsored By Zaius

7:30 am - 7:55 am Grab N Go Breakfast In The Exhibit Hall

Grab a bite of and get going! It’s eTail time!
Hi there! We are your Program Directors and ready to kick off eTail with you.
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Megan Kessler

Program Director
eTail West

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Kristin Schoenstein

Program Director
eTail West

8:25 am - 8:40 am Chairperson's Remarks

Ryan Urban - Co-Founder & CEO, BounceX
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Ryan Urban

Co-Founder & CEO
BounceX

8:40 am - 9:05 am Keynote: Unlocking The Future Of Customer Engagement

Greg Revelle - CMO, Kohl's
Today’s customers expect brands to deliver unique, relevant experiences and connect with them in a way that resonates with them personally. Kohl’s is doubling down on personalization to ensure its millions of customers nationwide feel heard, recognized and engaged, all while delivering the seamless shopping journey they crave. In this session, Greg will share an inside look at how Kohl’s is delivering on its purpose to inspire and empower families to lead fulfilled lives through a personalization strategy that is driving traffic and customer conversion.
• Building an agile marketing organization with a customer-centric focus
• Developing a seamless omnichannel experience that deepens the connection with the customer
• Using data-driven insights to deliver more relevant, personalized experiences for customers
• Leveraging best-in-class technology to constantly adapt to customer behavior and drive optimal results

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Greg Revelle

CMO
Kohl's

9:05 am - 9:25 am Keynote: PetSmart Gets Smarter: The Power Of Personalization

Joshua Kanter - CMO, PetSmart
PetSmart is committed to supporting pet parents through every step of their journey, helping them to make more confident and caring choices on behalf of the pets in their lives.  As digital technologies have evolved, PetSmart has taken steps to make more intelligent use of data to engage customers in more meaningful ways.  PetSmart recently launched its new Treats loyalty program as a platform to deliver a more personalized customer experience, spanning both digital channels and PetSmart’s immersive in-store experience.  

This discussion will address:
• The design and implementation of PetSmart’s new Treats loyalty program
• The deployment of an Artificial Intelligence personalization engine
• Use of real-time, digital technologies to enhance PetSmart’s immersive in-store experience

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Joshua Kanter

CMO
PetSmart

9:25 am - 10:05 am Etail's 20th Anniversary Grand Opening Mardi Gras Celebration In The Exhibit Hall!

Laissez les bon temps rouler at eTail! Kick off your best eTail ever with our 20th anniversary Mardi Gras celebration in the Expo! Discover the most cutting edge tech, all in one amazing quarter of our conference space.

9:25 am - 10:05 am eTail First Timers Meet-Up!

First Time at eTail? Meet in the Social Lounge in the back of the Expo!

10:05 am - 10:30 am Keynote Panel Discussion: Customers First, Technology Second - Future Retail Innovations And The New Rules For Your Business

Dominique Essig - Chief Product Officer, Jetblack, A Walmart Company Mike Duboe - Head of Growth, Stitch Fix Alan Wizemann - CDO, Dollar Shave Club Stefan Nandzik - VP of Marketing, Signifyd
The interaction gap continues to shrink between humans and machines, and your brand needs to adapt digital experiences and adopt top tech. How are you putting the pause on being data obsessed and to become insights driven? The Senior Executives on this panel suggest how to build a cohesive strategy so that science and art are symbiotic:
• The privacy paradox: advancements in personalization while customers are more protective over privacy—how is your business adjusting?
• How to stop being data obsessed and becoming insights driven
• Replacing clicks with soundbites for a better overall experience—overhauling team structure, tech, and integration for convenient and seamless shopping

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Dominique Essig

Chief Product Officer
Jetblack, A Walmart Company

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Mike Duboe

Head of Growth
Stitch Fix

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Alan Wizemann

CDO
Dollar Shave Club

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Stefan Nandzik

VP of Marketing
Signifyd

10:30 am - 10:50 am Keynote: Automation To Autopilot: The New State Of Marketing Technology

Fayez Mohamood - Co-founder and CEO, Bluecore
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Fayez Mohamood

Co-founder and CEO
Bluecore

10:50 am - 11:10 am Keynote: Delivering Better Customer Experiences With Machine Learning

Kiran Mani - Marketing Director- Retail, Google
There have been more significant changes in technology in the past 5 years than in the previous 20 - it’s changing our lives at an unprecedented pace. But with all the ways to connect that are possible today we ask ourselves, how many of them are really going to be meaningful to today’s consumer? 

In this session, learn how today’s shopper is moving and buying across digital and the store, creating opportunities for retailers to engage them in ways never before possible -- and how AI and machine learning can help deliver the personalized, frictionless experiences they expect.  

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Kiran Mani

Marketing Director- Retail
Google

11:10 am - 11:30 am Keynote: Bountiful Social Shares And Customer Connections: The Share More Project

Michelle Farabaugh - CMO, Harry & David
Making meaningful connections and sharing what is important, not just selling products, are what customers are looking for today. Michelle will present a case study on how the Harry & David’s Share More positioning has driven customer engagement, loyalty and a two way dialog through the use of imagery, video, and behind-the-scenes as well as user generated content.
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Michelle Farabaugh

CMO
Harry & David

11:30 am - 12:00 pm Get Your Buzz On Morning Break In The Exhibit Hall

Play For A Chance To Win Cold Hard Cash! This break begins all the fin and games for your change to win cash at our famous XBOX Tournament!

11:30 am - 12:00 pm Running Club Meet-Up!

If you love to run, meet in the Social Lounge in the back of the Expo! Organize a run for this evening or tomorrow morning!
Omni-channel tactics are your best opportunities to connect with customer and biggest challenge. remains a massive opportunity, and a massive challenge in retail.  By building functionality to link your channels, you can ensure there is recognition of the customer when they travel between them. The executives have discovered keys to omni success by:
• Using AI to better understand the customer in terms of buying habits and core values to hold connections
• Maintaining personal-digital connections as technology becomes continuously better at becoming frictionless 
• Unlocking the right data to reinvent and enhance experiences while removing barriers to entry and roadblocks of interactivity 

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Jennifer Morgan

SVP of Digital & Marketing
West Elm

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Beth Gerstein

Co-Founder & Co-CEO
Brilliant Earth

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David Evans

VP, Global Solutions Consulting
Cheetah Digital

12:25 pm - 12:45 pm Criteo Executive Presentation

12:45 pm - 1:05 pm Guest Speaker: Analyst Assessment: Breaking Down The Big Bets For Retail In 2019

Mark Mahaney - Managing Director, RBC Capital Markets
Mark gives us his strategic and financial analysis of the hottest eCommerce companies, and what the biggest bets of 2019 are. Back by popular demand, he discusses all elephants in the room (yes, that thing called Amazon), and answers your burning questions of what’s to come.
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Mark Mahaney

Managing Director
RBC Capital Markets

Lunch

1:05 pm - 2:05 pm Meet & Greet Lunch & Networking For All Attendees

Get outside, soak up the sun, and have all the learnings from the morning really sink in!

1:05 pm - 2:05 pm Private Lunch Hosted By Salesforce

1:05 pm - 2:05 pm Private Lunch Hosted By Quantum Metric

1:05 pm - 2:05 pm Private Lunch Hosted By SG360

Track A: Marketplaces & Globalization

2:05 pm - 2:15 pm Chairperson's Opening Remarks

2:15 pm - 2:40 pm Fireside Chat: AI-Driven Responsive Merchandising Is The Future Of Global Fast Fashion

Nicolas Reynaud - CMO, Fashion 3, an AFM (Association Familiale Mulliez) Company
A chat looking into the “should-be’s” and "could-be's" of global retail:
   o Using AI for responsive merchandising and effortless product discovery
   o Understanding the limitations and potential issues with relying too heavily on AI
   o Balancing personalization and a hands on experience with customer privacy/self navigation


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Nicolas Reynaud

CMO
Fashion 3, an AFM (Association Familiale Mulliez) Company

2:40 pm - 3:00 pm Executive Presentation

3:00 pm - 3:30 pm Case Study Remix: Leveraging Vs. Competing With Amazon

Bobby Lyons - CDO, Markwins Beauty Brands Inc.
Today many brands perceive Amazon as a direct competitor to their business versus an additional marketing channel that can be used to stimulate interest in their brand and products. Bobby covers some of the primary strategies retailers and manufacturers are using today to leverage Amazon to grow both sales and product awareness beyond the traditional marketplace mentality.
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Bobby Lyons

CDO
Markwins Beauty Brands Inc.

3:30 pm - 4:20 pm Afternoon Refuel Break & Games In The Exhibit Hall

Refuel, refresh, grab a drink and find the next best tech in our exhibit hall!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!

Do you speak “Woof?” Meet in the Social Lounge in the back of the Expo to swap pics and stories of your favorite furry friend!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Sommelier-Lead Wine Tasting Hosted By Zeta Global

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Craft Beer Samplings Hosted By Iterable

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Bourbon Flights Hosted By Cheetah Digital

4:20 pm - 4:45 pm Anyone Can Slash A Price, But Does Your Marketplace Strategy Deliver Value?

Claire Lin - Sr. Director, Global Marketing & Merchandising, Newegg
With the growing complexity in the e-commerce landscape and a multitude of channels, maintaining a consistent brand image while competing for customer attention is an uphill battle. 

As the leading global tech marketplace, Newegg believes that the mission of the ultimate customer experience starts with the right partnerships and planning. Through targeted strategies utilizing storytelling to reinforce brand values, companies are able to expand their reach to drive sales and loyalty, beyond the simple promotion. 

In this session, you will learn:

• How telling the right story to the right audience drives loyalty and sales
• The risks of price degradation without a long tail growth strategy 
• What happens when the pursuit of customer experience shapes partnerships and practices 

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Claire Lin

Sr. Director, Global Marketing & Merchandising
Newegg

4:45 pm - 5:00 pm Executive Presentation

Hear about the latest tech driving the reinvention of the online and in-store experience!
With marketplaces focused on specific products and businesses popping up everywhere, what exactly make makes them successful? How did they get started and what are their lessons learned? A divers group of panelists will walk you through:
• How niche marketplaces can help your brand grow its bottom line
• Balancing features of niche marketplaces and understanding how the marketplace may better attract an exact target
• Using marketplace search algorithms to understand who your ideal customer is—how is your product popping up with keywords?
• Turning new “niche marketplace” customers into permanent customers—getting a deep understanding of the customers and what products they may want more of 

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Kamini Lane

CMO
Tradesy

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James Thompson

Director of Digital Accounts
REEF

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Claire Lin

Sr. Director, Global Marketing & Merchandising
Newegg

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Emily Teele

Sr. Director, Loyalty & Marketplace Innovation
Nike

Track B: Reimagining Online And Instore

2:05 pm - 2:15 pm Chairperson's Opening Remarks

Executive Presenter, DoshCash

2:15 pm - 2:40 pm Quest For Causality: The Digital Transformation Of GameStop

Jim Edgett - Head of Integrated Marketing & Media, GameStop
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Jim Edgett

Head of Integrated Marketing & Media
GameStop

2:40 pm - 3:00 pm Certona Presentation

Meyar Sheik - CEO & Co-Founder, Certona
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Meyar Sheik

CEO & Co-Founder
Certona

How are physical stores enhancing the omni-channel experience? Panelists will discuss strategies to keep your customers coming back to your stores and driving sales across all touch points.
Learn:
• The tech that is the make or break for 2019— and practical applications of it
• How are retail footprints going to enhance the omni-channel experiences: stores that are informative and fun
• Logistics and shipping: will concierge-like services for delivery work for you?
• Seamless, personalized messages are needed post sale and retain loyalty

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Michael Macintyre

VP, eCommerce & Omni Channel Strategy
INDOCHINO

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Jason Ovshak

Head of eCommerce & Digital Marketing
Brighton Collectibles

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Chad Cornstubble

VP eCommerce
Fossil Group, Inc

3:30 pm - 4:20 pm Afternoon Refuel Break & Games In The Exhibit Hall

Refuel, refresh, grab a drink and find the next best tech in our exhibit hall!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!

Do you speak “Woof?” Meet in the Social Lounge in the back of the Expo to swap pics and stories of your favorite furry friend!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Sommelier-Lead Wine Tasting Hosted By Zeta Global

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Craft Beer Samplings Hosted By Iterable

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Bourbon Flights Hosted By Cheetah Digital

4:20 pm - 4:45 pm Using Mobile Technology To Enhance The In-Store Experience

In an always on culture, take advantage of mobile in the store environment is absolutely critical. What are the best and most effective uses for mobile in bricks? Discuss ideas for:

• Enhancing the customers’ education by providing information about the quality or use of a product
• Creating product tutorials on how to use the product by showing video 
• Personalizing messages via the app based on consumer preferences and shopping behavior
• Equipping in-store associates with mobile tech for a top omni-experience 

4:45 pm - 5:00 pm Executive Presentation

Executive Presenter, Klarna
As the store is becoming more focused on experience and brand-building vs. straight
transactions, how are retailers using technology to engage customers? Panelists
will discuss which in-store tech is having the greatest impact and discuss ideas for:
• Confirming that in-store technology enhancements compliment the offline channel
• Identifying technology that enhances vs. detracts from completing the sale 
o AR as fun, useful, or both
o How customers are using social fitting rooms
o Mobile checkout zones to keep your customer moving around the store
• Driving accountability and results in the adoption of in-store technology
• Ensuring your technology investments are reflective of the type of experience your customer wants
  
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Vinod Suresh

Director of Product Management
Walmart Labs

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Josh Shabtai

Director, Digital Content Operations
Lowe's Innovation Labs

Bryan Podgorny

Director, Omni Technology & Global Consumer Systems
Deckers Brands

Track C: Customer Acquisition And Conversion Optimization

2:05 pm - 2:15 pm Chairperson's Opening Remarks

Sai Koppala - CMO, SheerID
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Sai Koppala

CMO
SheerID

2:15 pm - 2:40 pm Fireside Chat: If You Build It, They Will Come - Listening To Customer Demand

Raphael Weishaupt - SVP, Brand & Acquisition Marketing, FTD
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Raphael Weishaupt

SVP, Brand & Acquisition Marketing
FTD

2:40 pm - 3:00 pm Stop Omnichannel; Start Identity Marketing

Michael Osborne - CEO, SmarterHQ
Today’s consumers shift their attention between devices and channels at least 27 times per hour. Consumer browsing and buying habits are no longer linear—yet they expect brands to identify, personalize and deliver on their needs no matter where they shop. Most brands are chasing the elusive “omnichannel” way of marketing, but the key is actually pretty simple. It’s called Identity Marketing. We’ll discuss…
• New research into consumer shopping habits, influences, frustrations, and what they expect from their experiences with you.
• How to leverage Identity Marketing and customer identity resolution within the current landscape of the retail space.
• Proven successful tactics to attract, engage, and win over today’s hyper-connected consumers.

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Michael Osborne

CEO
SmarterHQ

How are you turning your passive web visitors into true customers? Panelists will go through the CRO strategies that are working for them and review ideas for:

• Constructing a conversion optimization plan
• Looking at tactical ways to increase optimization
• Increasing conversion on your product pages
• Looking at inbound landing pages 
• Rethinking your shopping cart and checkout

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Mike Liu

Digital Marketing Manager
TOMS

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Arvin Yeo

Senior Director of Acquisitions & Engagement Marketing
Hollar

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Alex Banys

Director, Global eCommerce and Digital Marketing
Specialized Bicycle Components

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Tim Bryan

Chief Revenue Officer
Custora

3:30 pm - 4:20 pm Afternoon Refuel Break & Games In The Exhibit Hall

Refuel, refresh, grab a drink and find the next best tech in our exhibit hall!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!

Do you speak “Woof?” Meet in the Social Lounge in the back of the Expo to swap pics and stories of your favorite furry friend!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Sommelier-Lead Wine Tasting Hosted By Zeta Global

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Craft Beer Samplings Hosted By Iterable

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Bourbon Flights Hosted By Cheetah Digital

4:20 pm - 4:45 pm 4 CFO-Backed Ways To Get More Budget, Facilitate Growth, And Supercharge Your Marketing

Tiffanie Burkhalter - GM & VP eCommerce, Eyeconic/VSP Retail Courtney Fadjo-Biro - Eyeconic Head of Marketing, VSP Retail
Any way marketing can strategically increase funds for customer acquisition is a win. Especially when they’re backed by their organization’s CFO. Through a touch of random luck, an openness to transparency, and a game face for collaboration, Eyeconic has learned how to embrace the almighty forces of finance to form a relationship that’s elevated our marketing strategies to new levels through their following experiences: 
Bridging the Gap: We discovered what the finance team and the marketing team both really care about and took advantage of what we found. 
Making Nice with Finance: Learning when to pull in your finance folks and turn a stakeholder into a partner. 
Mo’ Money: How Eyeconic found themselves on the receiving end of additional funds to close out a year.  
Build on Honesty: Don’t be so in love with past tactics that you miss opportunities for improvement. At Eyeconic, we are honest with ourselves about things that didn’t work and finance became an accountability partner. 

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Tiffanie Burkhalter

GM & VP eCommerce
Eyeconic/VSP Retail

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Courtney Fadjo-Biro

Eyeconic Head of Marketing
VSP Retail

4:45 pm - 5:00 pm Rethink Your Tech Stack: The Hidden Threats Within Your Marketing Software

Lindsay Tjepkema - Marketing Director, Americas, Emarsys
Many marketers say they have tech stacks, but in reality, they have become consumed by them. Why? It’s the ongoing search to assemble the magical tech stack that will get us ahead of the competition. A giant stack is nothing to be proud of, though. In fact, it’s inefficient, expensive, and introduces immense organizational risk. In this talk, we’ll discuss why you should use caution when constructing your tech stack and propose ways to avoid common mistakes today’s marketing leaders make related to technology. 
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Lindsay Tjepkema

Marketing Director, Americas
Emarsys

How can you ensure that your customers have unique and tailored experiences on your site every visit? What can you do to truly differentiate and keep them coming back for more? Panelists will review:
• Digital messaging techniques that are unique with fresh content
• The tech that draws customers into immersive experiences
• Interacting with technology that makes digital marketing feel personal for the customer

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Bogdan Constantin

CMO
Generation Tux

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Amanda Willinger

VP, Digital and eCommerce
LAGOS

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Jennifer Sugarman

Senior Manager, Customer Marketing
Sony Electronics

Track D: Marketing To Tomorrow's Customers

2:05 pm - 2:15 pm Chairperson's Opening Remarks

Executive Presenter, Extole

2:15 pm - 2:40 pm Selling At The Speed Of Social Media Culture: How zulily Works Around The World To Stay Ahead Of Memes, Milennials And Instagram

Kerry Gibson-Morris - VP Merchandise, Zulily
There’s no question that social media is a key area for retailers looking to grow their business. But the channels aren’t just a way to sell products to consumers – trending topics can give retailers an insight into the consumer zeitgeist and to see what sells. 

In this innovative case study, retail veteran and zulily VP of home, hardlines and licensing, Kerry Gibson Morris, discusses how zulily grew to 6.1 million active customers by working with global vendors by:
• Quickly taking advantage of cultural trends driven by social media and younger customers
• Highlighting must-have items that are oh-so-Snapchattable , and skyrocket demand from Millennial shoppers…particularly the exploding “DIY” community propagated by Instagram communities
• How zulily, a billion-dollar etailer based in Seattle, WA, built its own global vendor operations portal to empower a team of merchants and vendors alike to move quickly and even anticipate trends, and give customers unique goods based on data

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Kerry Gibson-Morris

VP Merchandise
Zulily

2:40 pm - 3:00 pm Executive Presentation

Hosted By Extole
Join this showcase to take a look at new brands who are taking a technology first approach to growth. Discover how they are using tech to impact customer behavior and purchase patterns and exponentially grow their business by:
• Examining their online and offline footprint, and how tech is linking journeys
• Ideas for differentiating with truly unique customer experiences
• Discussing what these new brands have in common

Damon Morris

Director of Global Product
Dyne

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Ashley Merrill

CEO/Founder
Lunya

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Shaan Sethi

Founder & CEO
Jaanuu

3:30 pm - 4:20 pm Afternoon Refuel Break & Games In The Exhibit Hall

Refuel, refresh, grab a drink and find the next best tech in our exhibit hall!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!

Do you speak “Woof?” Meet in the Social Lounge in the back of the Expo to swap pics and stories of your favorite furry friend!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Sommelier-Lead Wine Tasting Hosted By Zeta Global

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Craft Beer Samplings Hosted By Iterable

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Bourbon Flights Hosted By Cheetah Digital

4:20 pm - 4:45 pm C-Level Chat: Marketing To And Empowering The Generation Z Girl

Taran Ghatrora - CEO & Co-Founder, Blume Bunny Ghatrora - COO & Co-Founder, Blume
Listen in to the founders of Blume, a direct-to-consumer collection of self-care products specifically for tween girls. Named by Fast Company as a Most Innovative Company of 2018, Taran and Bunny clue you in as to how to talk to Generation Z, and how they are looking to buy products
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Taran Ghatrora

CEO & Co-Founder
Blume

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Bunny Ghatrora

COO & Co-Founder
Blume

4:45 pm - 5:00 pm Know What Your Customers Want Before They Do

Ray Villeneuve - President/COO, Reflektion
For AI to be effective, customers must feel a cohesive experience…and for retailers, that will  end in higher conversions. Join Ray as he details AI technology—the science and engineering behind it to create a customer profile and make it very specific to the shopper. He showcases:
• Advantages to the retailer, the "why" behind implementing personalization AI in retail sites
• AI implementation and following the enhanced Customer Journey
• Tracking conversions, increasing customer retention, and building quality sales 

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Ray Villeneuve

President/COO
Reflektion

3:00 pm - 3:30 pm Case Study Remix: Cover Me! Why eCommerce Brands Are Struggling With PR

Noa Cohen - VP Marketing Communication & Content, GlassesUSA
Fake news! Influencers—macro and micro! Bloggers! What is the role of a PR firm in 2019 and do we even need one? Join Noa as she discusses concepts (small vs. big) as to why eCommerce brands still need in the PR coverage in a world where everyone seems to have a voice:
• What kind of stories work and what don’t
o Brand vs. sales 
• How to create PR stories with zero budget
• Who are the journalists you need to cover and what do they care about

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Noa Cohen

VP Marketing Communication & Content
GlassesUSA

Track E: The Future Of CX

2:05 pm - 2:15 pm Chairperson's Opening Remarks

Mario Ciabarra - CEO, Quantum Metric
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Mario Ciabarra

CEO
Quantum Metric

2:15 pm - 2:40 pm Using Voice Of Customer To Drive CX Design

Alison Herzog - Marketing Director, Global Social Business and Digital Strategy, Dell
With over half of the world’s population online and digital natives flooding the buyer base, the way organization’s listen to and use their Voice of Customer data has to evolve. Customers expect a frictionless experience in their channel of choice, and expect businesses to know who they are and what their needs are before they take a seat at the buying table. To truly understand buyer base, companies will need to leverage this increasing volume of data coming at them, evolve it to include leading edge tech that didn’t exist before, all in an effort to hear the customer and provide meaningful value that drives ROI. 

Join Alison as she reviews:
• The most important places to listen, and how to connect at the right moment 
• Selecting technology to hone in on the ideal customer
• How to fold VoC back into your business model for winning results

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Alison Herzog

Marketing Director, Global Social Business and Digital Strategy
Dell

2:40 pm - 3:00 pm Optimizely Presentation

Examining the small interactions, often on mobile, can greatly influence purchase decisions. As such, you need to ensure you are mapping out the customer journey to better understand when these micromoments might occur. This panel delves into: 
• Creating personalized micro-moments to engage your most valuable customers
• Ensuring that relevant, localized, easily digestible information is readily available
• Measuring success

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Tari Huddleston

VP, eCommerce
Sugarfina

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Ruth Crowley

VP, Customer Experience Design
Lowe's

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David Schey

SVP, Global Experience
Zeta Global

Antonia Hock

VP
The Ritz-Carlton Leadership Center

3:30 pm - 4:20 pm Afternoon Refuel Break & Games In The Exhibit Hall

Refuel, refresh, grab a drink and find the next best tech in our exhibit hall!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!

Do you speak “Woof?” Meet in the Social Lounge in the back of the Expo to swap pics and stories of your favorite furry friend!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Sommelier-Lead Wine Tasting Hosted By Zeta Global

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Craft Beer Samplings Hosted By Iterable

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Bourbon Flights Hosted By Cheetah Digital

4:20 pm - 4:45 pm Fireside Chat: Creating Better CX Through Site Optimization

Joel Layton - VP, Marketing, Technology & eCommerce, The Children Place
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Joel Layton

VP, Marketing, Technology & eCommerce
The Children Place

4:45 pm - 5:00 pm Creating A Narrative For Building Customer Loyalty

David Oh - Chief Product Officer, FabFitFun
You are watching your favorite TV show and you can’t seem to put the remote down. Ever since that first pilot episode years ago, you’ve become an avid fan. The secret to crafting a successful narrative and keeping your viewers engaged is having all the elements of a true story arc.  Similarly, creating a compelling narrative for your brand is critical to attract users, gain customer adoption and keep them coming back for more!  

FabFitFun, one of the largest subscription boxes for women, is no stranger to this concept.  David, its Chief Product Officer, discusses how FabFitFun is creating its own narrative and growing their community of loyal customers in the U.S. and Canada. 

This session is hosted by Iterable.

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David Oh

Chief Product Officer
FabFitFun

5:00 pm - 5:30 pm Case Study Remix: The Path To Prosecution: A Case Study In eCommerce Fraud Investigations

Chad Evans - Manager eCommerce Investigations, PetSmart
Card-Not-Present fraud is rapidly becoming a worldwide phenomenon. The traditional approach to combating would-be fraudsters was to simply focus on the prevention and mitigation of financial losses associated with these crimes. It was simply the “cost of doing business.” However, identifying and prosecuting identify thieves and credit card fraudsters is truly the only way to get to the root cause of this growing criminal industry.
• Analysis & Identification: Identifying anomalies, patterns, and illegitimate transactions is the first step to building a successfully prosecutable case.
• Building a Case File: Compiling data, documentation, identifying potential suspects, and writing a comprehensive narrative. 
• Presenting to Law Enforcement: Educating and building relationships is the most important step in ensuring that the bad guys are put behind bars.
• Closing the Case: The finish line on your path to prosecution could include additional investigative work, testifying, or enhancing/modifying current fraud controls and investigative tactics.  

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Chad Evans

Manager eCommerce Investigations
PetSmart

Track F: Mobile Moments & Omnichannel

2:05 pm - 2:15 pm Chairperson's Opening Remarks

2:15 pm - 2:40 pm Meeting Customer Expectation And Loyalty With Rich Business Messaging

Carissa Ganelli - CDO, Subway

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Carissa Ganelli

CDO
Subway

2:40 pm - 3:00 pm How To Win During This Retail Renaissance Era

Chad Cornstubble - VP eCommerce, Fossil Group, Inc Peyman Zamani - CEO, Logicbroker
Over the past couple of decades, retailers have tried to include every aspect of digital commerce in their core competencies and recover costs by demanding rigid compliance from their vendors. In this, and future decades, successful retailers and brands will win by focusing on their core competencies and partnering up with experts for the rest. This talk will feature user case studies from customers such as Fossil, Coca Cola, and Kroger to show how to win by focusing on your core competencies.
• Don’t be afraid of changing – change or be changed. Digital commerce is changing faster than ever.  Learn how to monitor and benefit from these changes instead of getting blind sided
• How to adapt new technologies – buy vs. build. What is the right formula?
• Find and then strengthen your core competency buy building a winning culture

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Chad Cornstubble

VP eCommerce
Fossil Group, Inc

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Peyman Zamani

CEO
Logicbroker

Over 40% of online transactions are carried out on mobile. As customers become increasingly  accustomed to not search and buy on their phone, having great mobile UX is a top priority. The experts on this panel give their tips to make mobile layout and checkout simpler to ensure those sales soar.
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Aaron Zagha

Senior Director, International eCommerce
Teleflora

Shana Seubert

Director, Mobile
Foot Locker

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Nick Smotek

Director, Omni Tech & UX
Deckers Brands

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Anya Geimanson

SVP, Brand & Product Management
Glasses USA

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Rahmon Coupe

CEO
YourAnswer

3:30 pm - 4:20 pm Afternoon Refuel Break & Games In The Exhibit Hall

Refuel, refresh, grab a drink and find the next best tech in our exhibit hall!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!

Do you speak “Woof?” Meet in the Social Lounge in the back of the Expo to swap pics and stories of your favorite furry friend!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Sommelier-Lead Wine Tasting Hosted By Zeta Global

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Craft Beer Samplings Hosted By Iterable

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Bourbon Flights Hosted By Cheetah Digital

4:20 pm - 4:45 pm Driving Downloads Of Apps - Why It Shouldn't Be An Afterthought

Josh Feldman - Sr. Product Manager, Mobile, Guitar Center
Generating more revenue may be the goal, but driving more app downloads is the key to reaching this goal. Once a customer installs your app, you can reach them at any time on any day. With the proper strategy, you’ll be able to re-engage these customers for a long time.
• Drive more downloads and increase consumer app retention
• Understand app promotion on mobile web
• Treat notifications as owned media
• Offer relevant content to encourage repeat visits

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Josh Feldman

Sr. Product Manager, Mobile
Guitar Center

4:45 pm - 5:00 pm Executive Presentation

Hear about the latest tech that’s boosting omni-channel!

5:00 pm - 5:30 pm Lightening Round: Better Mobile Marketing In The Connected Environment

Diane Le - Director of Digital Marketing, Coffee Bean & Tea Leaf Drew Frost - Sr. Product Marketing Manager, Sam's Club
Mobile is the glue that holds everything together. Are your best practices up to date for connected experiences? Join this product pros as they discuss:
• Real time as the key to better marketing in mobile—tracking and producing messages based on customer mobile search
• Connecting with the mobile-first audience and what strategies have increased mobile sales
• Adapting ads to mobile programmatic in order to increase engagement 
• Creating ads that are optimized for mobile so that you can deliver unique mobile optimized content
• Determining the right KPIs for mobile marketing success

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Diane Le

Director of Digital Marketing
Coffee Bean & Tea Leaf

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Drew Frost

Sr. Product Marketing Manager
Sam's Club

C-Suite Retreat

3:00 pm - 3:30 pm Can I Just Be Real With You? The Path To True Career Fulfillment

Scot Tatelman - Co-Founder, State Bags
"I can't do this." "What am I doing?" and "Is this really me?" were thoughts and questions STATE Bags Co-Founder & GiveBackGuy, Scot Tatelman battled... for a long time. This talk explains how the self-doubt and expectations we place on ourselves can distract from one's authenticity, and how 'just being real' can lead to incredible things - for yourself, and the world.  Walk away with ideas for:
• Teaching the values and benefits of authenticity and humility - to just be real, no BS, hidden agendas or ulterior motives.
• How living more authentically and with humility often means finding the path that's right for you, not trying to re-tread someone else's. Living with true authenticity is hard - really hard - but this talk will lay out ways to start.
• How living more authentically could carry into your business practices, strategies and culture while helping to support those that need help. 

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Scot Tatelman

Co-Founder
State Bags

3:30 pm - 4:20 pm Afternoon Refuel Break & Games In The Exhibit Hall

Refuel, refresh, grab a drink and find the next best tech in our exhibit hall!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!

Do you speak “Woof?” Meet in the Social Lounge in the back of the Expo to swap pics and stories of your favorite furry friend!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Sommelier-Lead Wine Tasting Hosted By Zeta Global

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Craft Beer Samplings Hosted By Iterable

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Bourbon Flights Hosted By Cheetah Digital

Listen and be inspired by three unique brands who are rethinking their online and offline strategies to compete in today’s ever-evolving and exciting retail market. 
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Kevin Lavelle

Founder & CEO
Mizzen+Main

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Bobby Lyons

CDO
Markwins Beauty Brands Inc.

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Carissa Ganelli

CDO
Subway

4:50 pm - 5:30 pm Small Group Champagne Roundtable Discussions

Now is the time to get your most pressing questions answered in a closed door, intimate environment with others who are in similar roles. Grab a glass of bubbly with your new friends and dig into the issues that are impacting your brand the most.
Topics May Include:
1. Privacy Paradox: What’s Up woth GDPR and California Data Act

2. Battle Of Pricing and The New eCommerce Taxes

3. AI: How Is IT Affecting The Customer Experience From Order To Delivery

End Of Day Parties

5:30 pm - 6:45 pm Fusion Festival Parties

Join us for four fun music festival themed parties and end your day with a swing in your step as you enjoy lively tunes, cocktails and tasty appetizers.

• Rock Out At Woodstock At Rockwood Grill Hosted By BigCommerce
o The legendary festival is brought to around our beloved fire pits. 
• Bourbon And Blues Fest At Lobby Bar Hosted By Synchrony
o Kick back & sing the blues with your eTail cronies. 
• Gone Country Festival Style At The Pointe
o Go country & get your boots! We’re going full country out on the Pointe!
• Desert Glow At Costas
o Coachella inspiration happening here —join the desert glow and take your best Insta-moments here.

6:15 pm - 7:45 pm eTail West Invitation-Only SPEAKeasy Dinner

Hosted By Mark Mahaney, Managing Director, RBC Capital Markets

An invitation only dinner for our eTail West speakers. We’re so lucky we get to learn from you!