eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

Transform SEARCH Summit

February 19th, 2019

Focusing On Optimizing SEO, Display, and Retargeting Best Practices (Retailer Only)

Search is more than managing your traditional Google budget, especially as voice search increases in popularity. On this day you’ll dive into search, online advertising, SEO, mobile search and SEM. You’ll meet other retailers with the same pain points that you have, and get solutions with our expert-led group roundtables, case studies and panels.

7:30 am - 8:00 am Networking Breakfast & Registration Sponsored By Zaius

Time to fuel up for a great day of in-depth learning on how to continue connections with customers through optimization and maintain best search practices.

8:00 am - 8:10 am Welcome Remarks

8:10 am - 8:25 am Chairperson's Opening Remarks

Rahmon Coupe - CEO, YourAnswer

img

Rahmon Coupe

CEO
YourAnswer

8:25 am - 8:45 am Keynote Fireside Chat: The Slew Of Google Search Changes And How To Remain Top Of Page

Avinash Conda - Director, SEO, Williams-Sonoma, Inc.
Join Avinash as he shares his thoughts on:
• Focusing on the user and following their journey to build search initiatives
• Ensuring websites are lightning fast to provide the most focused and relevant information
• Re-Crafting search methodologies so that: 
     o A journey to discovery is provided
     o Visual search is a bigger driver that text search
• Training search scientists for these changes, and measuring and iterating successes 

Avinash Conda

Director, SEO
Williams-Sonoma, Inc.

8:45 am - 9:05 am Deploying Local Search Tactics For Wider Opportunity

Ratish Naroor - VP, SEO, Slice

• Understanding how and why Google is merging organic search and local search
• Building out local product search results for in-store customer pick-up
• Optimizing content that is relevant to the customer, pushing them to the closest store
• Testing variations of keyword orders for search to pick up on multiple word long tail searches

img

Ratish Naroor

VP, SEO
Slice

9:05 am - 9:25 am Roundtable Host Introductions

Hear quick intros from your roundtable hosts and get ready to take a deep dive into the latest challenges related to search and acquisition marketing.
Get your search and acquisition challenges solved by expert roundtable moderators from:

Table 1: The Future Of Search Marketing
Moderator: Udayan Bose, Founder & CEO, NetElixir
Retail Moderator: Chris Turner, Senior Manager, SEM, Teleflora

Table 2: Voice Commerce and Real Intelligence – the Ultimate Digital Shopping Experience
Moderator: Joe Herne, EVP,YourAnswer
Retail Moderator: Lori Harmon, Sr. Director, IT Operations, Ashley Stewart

Table 3: Welcome To The Jungle: The Rise of Amazon Advertising 
Moderator: Wes MacLaggan, SVP Marketing, Marin Software

Table 4: Competition Drives Improvement – Using Multiple Retargeting Strategies To Create Win-Win Scenarios
Moderator: Gary Burtka, VP, US Operations, RTB House

Table 5: Sidecar Roundtable
Moderators: Justin Smith, VP, Sidecar
Retail Moderator: Kelli Patterson, Senior Manager, Internet Marketing, Moosejaw

Table 6: Conductor Roundtable
Moderator: Stephan Bajaio, VP of Professional Services & Co-Founder, Conductor

Table 7: Wingify Roundtable
Moderators: Rohit Dey, Regional Head, USA & CRO Specialist, Wingify
Craig Smith, Founder & CEO, Trinity Insight
img

Udayan Bose

Founder & CEO
NetElixir

img

Chris Turner

Senior Manager, SEM
Teleflora

img

Joe Herne

EVP
YourAnswer

img

Lori Harmon

Sr. Director, IT Operations
Ashley Stewart

img

Wes MacLaggan

SVP, Marketing
Marin Software

img

Gary Burtka

VP, US Operations
RTB House

img

Justin Smith

Vice President
Sidecar

img

Kelli Patterson

Senior Manager, Internet Marketing
Moosejaw

img

Stephan Bajaio

VP of Professional Services & Co-Founder
Conductor

img

Rohit Dey

Regional Head, USA & CRO Specialist
Wingify

img

Craig Smith

Premium Agency Parter, VWO & CEO Trinity Insights
Trinity Insight

10:45 am - 11:15 am Morning Coffee & Refreshments

Your mind is buzzing with ideas so grab some coffee and keep it going!
With search strategies changing regularly, what are you doing to keep up? Which innovations are having a true impact on your sales and site traffic? Panelists will discuss:

• Examining which innovations are changing search best practices and boosting  bottom lines 
Ie: YouTube, Voice, and local search
• Understanding how your core audience is using the latest tech during the search process, and their preferences 
• Building a test and learn environment with search and measuring across social and content platforms
• Educating and adjusting team initiatives to boost search values based on search measurement


img

Ben Galvin

Director, eCommerce - Sales & Category Management
Constellation Brands

img

Amy Labroo

Director, Digital Marketing & OmniChannel
GSK

img

Christy Roberts

Director, Digital Marketing
Petco

img

Udayan Bose

Founder & CEO
NetElixir

Bryan Carr

VP, eCommerce Experience
YourAnswer

Get your search and acquisition challenges solved by expert roundtable moderators from:

Table 1: The Future Of Search Marketing
Moderator: Udayan Bose, Founder & CEO, NetElixir
Retail Moderator: Chris Turner, Senior Manager, SEM, Teleflora

Table 2: Voice Commerce and Real Intelligence – the Ultimate Digital Shopping Experience
Moderator: Joe Herne, EVP,YourAnswer
Retail Moderator: Lori Harmon, Sr. Director, IT Operations, Ashley Stewart

Table 3: Welcome To The Jungle: The Rise of Amazon Advertising 
Moderator: Wes MacLaggan, SVP Marketing, Marin Software

Table 4: Competition Drives Improvement – Using Multiple Retargeting Strategies To Create Win-Win Scenarios
Moderator: Gary Burtka, VP, US Operations, RTB House

Table 5: Sidecar Roundtable
Moderators: Justin Smith, VP, Sidecar
Retail Moderator: Kelli Patterson, Senior Manager, Internet Marketing, Moosejaw

Table 6: Conductor Roundtable
Moderator: Stephan Bajaio, VP of Professional Services & Co-Founder, Conductor

Table 7: Wingify Roundtable
Moderators: Rohit Dey, Regional Head, USA & CRO Specialist, Wingify
Craig Smith, Founder & CEO, Trinity Insight
img

Udayan Bose

Founder & CEO
NetElixir

img

Chris Turner

Senior Manager, SEM
Teleflora

img

Joe Herne

EVP
YourAnswer

img

Lori Harmon

Sr. Director, IT Operations
Ashley Stewart

img

Wes MacLaggan

SVP, Marketing
Marin Software

img

Gary Burtka

VP, US Operations
RTB House

img

Justin Smith

Vice President
Sidecar

img

Kelli Patterson

Senior Manager, Internet Marketing
Moosejaw

img

Stephan Bajaio

VP of Professional Services & Co-Founder
Conductor

img

Rohit Dey

Regional Head, USA & CRO Specialist
Wingify

img

Craig Smith

Premium Agency Parter, VWO & CEO Trinity Insights
Trinity Insight

12:45 pm - 1:45 pm Lunch & Networking

Take this time to chat and chew with someone you may not have met yet!
Staying on top of the latest search technologies can be a make or break situation for a brand. How are retailers assessing these ever changing technologies? Panelist will discuss ideas for:

• Ensuring the ultimate goal of acquiring new customers in the search journey 
• Analyzing what new search tech is making an impact in search
• Tips to reconfigure mobile search algorithms
• Assessing the accuracy of voice search and language fluidity for your ad keywords
• Examining product search enhancements: PLA, video, and high quality photos

img

Tatjana Kudla

Sr. Director, Digital Marketing
Legal Zoom

img

Tony Papale

Director of Product Management
Zazzle

img

Ian MacDonald

Director of eCommerce and Direct-to-Consumer
LEM Products

Bryan Carr

VP, eCommerce Experience
YourAnswer

Get your search and acquisition challenges solved by expert roundtable moderators from:

Table 1: The Future Of Search Marketing
Moderator: Udayan Bose, Founder & CEO, NetElixir
Retail Moderator: Chris Turner, Senior Manager, SEM, Teleflora

Table 2: Voice Commerce and Real Intelligence – the Ultimate Digital Shopping Experience
Moderator: Joe Herne, EVP,YourAnswer
Retail Moderator: Lori Harmon, Sr. Director, IT Operations, Ashley Stewart

Table 3: Welcome To The Jungle: The Rise of Amazon Advertising 
Moderator: Wes MacLaggan, SVP Marketing, Marin Software

Table 4: Competition Drives Improvement – Using Multiple Retargeting Strategies To Create Win-Win Scenarios
Moderator: Gary Burtka, VP, US Operations, RTB House

Table 5: Sidecar Roundtable
Moderators: Justin Smith, VP, Sidecar
Retail Moderator: Kelli Patterson, Senior Manager, Internet Marketing, Moosejaw

Table 6: Conductor Roundtable
Moderator: Stephan Bajaio, VP of Professional Services & Co-Founder, Conductor

Table 7: Wingify Roundtable
Moderators: Rohit Dey, Regional Head, USA & CRO Specialist, Wingify
Craig Smith, Founder & CEO, Trinity Insight
img

Udayan Bose

Founder & CEO
NetElixir

img

Chris Turner

Senior Manager, SEM
Teleflora

img

Joe Herne

EVP
YourAnswer

img

Lori Harmon

Sr. Director, IT Operations
Ashley Stewart

img

Wes MacLaggan

SVP, Marketing
Marin Software

img

Gary Burtka

VP, US Operations
RTB House

img

Justin Smith

Vice President
Sidecar

img

Kelli Patterson

Senior Manager, Internet Marketing
Moosejaw

img

Stephan Bajaio

VP of Professional Services & Co-Founder
Conductor

img

Rohit Dey

Regional Head, USA & CRO Specialist
Wingify

img

Craig Smith

Premium Agency Parter, VWO & CEO Trinity Insights
Trinity Insight

3:15 pm - 3:45 pm Afternoon Coffee & Refreshments

The day is winding down but there are still great learnings ahead! Fuel up during this time.
• How heightened use of verbal search is impacting the search landscape 
• Measuring and adjusting search strategy accordingly
• Understanding what information customers are looking for when they talk to their connected devices—and how to send out follow-up information to the search to drive the customer journey

Bryan Carr

VP, eCommerce Experience
YourAnswer

img

Donna Bedford

Global Digital Manager
Lenovo

When growing your SEO traffic, it’s important to constantly prune and maintain good SEO hygiene in order to sustain high rankings and to continue growing in the right direction. Join this interactive session where we learn tactical strategies and review in-depth audits from a variety of etailers big and small. We’ll discuss techniques for content, products, links, and technical improvements that can take your SEO efforts to the next level.
img

Matt Storms

Senior SEO Manager
TripAdvisor

img

Eric Wu

Head of Product & Growth
BloomNation

4:40 pm - 5:00 pm Conclusion Of Search & Online Advertising Summit

Grab a cold beer or a glass of wine and join your new peers at informal conversations organized by online revenue. Kick off the evening right by meeting people with similar challenges and walk away with new ideas to take back to your office.

0-25 Million in online revenues 
Zach Zelner, CEO, PupSocks

25-100 Million in online revenues
Ted Baker, CEO, QALO

100-500 Million in online revenues
Stacy Carpenter, Director of Customer Experience, TOMS

500 Million+ in online revenues
Monica Deretich, VP, Marketing & CRM, JustFab

img

Zach Zelner

CEO
PupSocks

img

Ted Baker

CEO/Cofounder
QALO Inc.

img

Stacy Carpenter

Director of Customer Experience
TOMS

img

Monica Deretich

Vice President of Marketing & CRM - JustFab
TechStyle Fashion Group

5:45 pm - 5:45 pm Conclusion Of Cocktails & Conversations

5:45 pm - 7:00 pm eTail Casino Royale Reception Hosted By Certona & FuelX

Play your cards right at our Casino Royale Grand Opening Reception! Sit around the table and play poker, blackjack, roulette and much more with your new friends.

6:00 pm - 6:00 pm Registration Closed