eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

Transform SEARCH Summit

Focusing On Optimizing SEO, Display, and Retargeting Best Practices (Retailer Only)

Search is more than managing your traditional Google budget, especially as voice search increases in popularity. On this day you’ll dive into search, online advertising, SEO, mobile search and SEM. You’ll meet other retailers with the same pain points that you have, and get solutions with our expert-led group roundtables, case studies and panels.

7:30 am - 8:00 am Networking Breakfast & Registration

Time to fuel up for a great day of in-depth learning on how to continue connections with customers through email and maintain best CRM retention practices.

8:00 am - 8:10 am Welcome Remarks

8:10 am - 8:25 am Chairperson's Opening Remarks

Rahmon Coupe - CEO, YourAnswer

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Rahmon Coupe

CEO
YourAnswer

8:25 am - 8:45 am Keynote: The Science Of Style: How Zulily's Switch To Performance Marketing Sparked Business Growth

Kevin Saliba - SVP Marketing, Zulily
Can you really apply science to style? zulily SVP of marketing Kevin Saliba, in this innovative case study, says yes – and can show how his team’s adoption of a performance marketing and data analytics model helped catalyze rapid growth in the online retailer’s business. Kevin, an engineer in background, showcases how he and his team:
• Amassed 6+ million active customers and a 91% repeat customer rate, while democratizing data across 100+ team members using self-service tools
• Launched the company’s first branded credit card
• Built a “test and iterate” creative culture that continues to drive growth
• He’ll also share his predictions on what kinds of skills and tactics retailers need to build into their teams now in order to succeed

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Kevin Saliba

SVP Marketing
Zulily

8:45 am - 9:05 am Keynote: Building Top Ranking And Relevant Algorithms For Search

Bhawana Katiyar - Head, Product Management for Search and Discovery, Walmart Labs
Where is Search headed? Be it Retail, Media, Web search, the patterns emerging tell the same story—that we are not ready. Most Search systems, as they work today, will not be able to serve the customers for the searches she will be doing two years from now. There are tons of searches already happening that most e-retailers are not handling efficiently. Simply put, text search is not prepared to handle the future.  Bhawana Katiyar asks:
• Content of customer input: Are you ready for the changing patterns of queries customers are using to express their intent?
• Ways to customer input: Are you ready for the different ways your customers would want to express their intent?
• Higher expectations: Your customers are used to expectations set by niche websites. Are you ready to match the expectation?
• Knowledge repository: Do you really need that Knowledge repository your Scientists want to build? 

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Bhawana Katiyar

Head, Product Management for Search and Discovery
Walmart Labs

9:05 am - 9:25 am Roundtable Host Introductions

Hear quick intros from your roundtable hosts and get ready to take a deep dive into the latest challenges related to search and acquisition marketing.

9:25 am - 10:45 am Interactive Roundtables

Get your search and acquisition challenges solved by expert roundtable moderators from:

Table 1: The Future Of Search Marketing
Moderator: Udayan Bose, Founder & CEO, NetElixir

Table 2: Voice Commerce and Real Intelligence – the Ultimate Digital Shopping Experience
Moderator: Joe Herne, EVP, YourAnswer

Table 3: Self-Driving The Customer Journey: Uniting Search And Social For Seamless Shopping Experiences
Moderator: Wes MacLaggan, SVP Marketing, Marin Software

10:45 am - 11:15 am Morning Coffee & Refreshments

Your mind is buzzing with ideas so grab some coffee and keep it going!
With search strategies changing regularly, what are you doing to keep up? Which innovations are having a true impact on your sales and site traffic? Panelists will discuss:

• Examining which innovations are changing search best practices and boosting  bottom lines 
Ie: YouTube, Voice, and local search
• Understanding how your core audience is using the latest tech during the search process, and their preferences 
• Building a test and learn environment with search and measuring across social and content platforms
• Educating and adjusting team initiatives to boost search values based on search measurement


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Ben Galvin

Director, eCommerce - Sales & Category Management
Constellation Brands

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Amy Labroo

Director, Digital Marketing & OmniChannel
GSK

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Christy Roberts

Director, Digital Marketing
Petco

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Udayan Bose

Founder & CEO
NetElixir

11:45 am - 12:45 pm Interactive Roundtables

The roundtable discussions are reconvening. Now is your chance to talk through more pressing issues and get your questions answered in a fun, informal setting.

Table 1: Topic: The Future Of Search Marketing
Moderator: Udayan Bose, Founder & CEO, NetElixir

Table 2: Topic: Voice Commerce and Real Intelligence – the Ultimate Digital Shopping Experience
Moderator: Joe Herne, EVP, YourAnswer

Table 3: Topic: Self-Driving The Customer Journey: Uniting Search And Social For Seamless Shopping Experiences
Moderator: Wes MacLaggan, SVP Marketing, Marin Software

12:45 pm - 1:45 pm Lunch & Networking

Take this time to chat and chew with someone you may not have met yet!

1:45 pm - 2:15 pm Lightening Round: Next Steps In Search Tech - What Tech Is Pushing Customer Acquisition

Eli Gurock - Director, Customer Acquisition, eBags Tatjana Kudla - Sr. Director, Digital Marketing, Legal Zoom
Staying on top of the latest search technologies can be a make or break situation for a brand. How are retailers assessing these ever changing technologies? Panelist will discuss ideas for:

• Ensuring the ultimate goal of acquiring new customers in the search journey 
• Analyzing what new search tech is making an impact in search
• Tips to reconfigure mobile search algorithms
• Assessing the accuracy of voice search and language fluidity for your ad keywords
• Examining product search enhancements: PLA, video, and high quality photos

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Eli Gurock

Director, Customer Acquisition
eBags

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Tatjana Kudla

Sr. Director, Digital Marketing
Legal Zoom

2:15 pm - 3:15 pm Interactive Roundtables

Get your search and email challenges solved with expert moderators from:

Table 1: Topic: The Future Of Search Marketing
Moderator: Udayan Bose, Founder & CEO, NetElixir

Table 2: Topic: Voice Commerce and Real Intelligence – the Ultimate Digital Shopping Experience
Moderator: Joe Herne, EVP, YourAnswer

Table 3: Topic: Self-Driving The Customer Journey: Uniting Search And Social For Seamless Shopping Experiences
Moderator: Wes MacLaggan, SVP Marketing, Marin Software

3:15 pm - 3:45 pm Afternoon Coffee & Refreshments

The day is winding down but there are still great learnings ahead! Fuel up during this time.

3:45 pm - 4:10 pm Fireside Chat: Finding Your Voice In Search

Donna Bedford - Global Digital Manager, Lenovo
• How heightened use of verbal search is impacting the search landscape 
• Measuring and adjust search strategy accordingly
• Understanding what information customers are looking for when they talk to their connected devices—and how to send out follow-up information to the search to drive the customer journey
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Donna Bedford

Global Digital Manager
Lenovo

When growing your SEO traffic, it’s important to constantly prune and maintain good SEO hygiene in order to sustain high rankings and to continue growing in the right direction. Join this interactive session where we learn tactical strategies and review in-depth audits from a variety of etailers big and small. We’ll discuss techniques for content, products, links, and technical improvements that can take your SEO efforts to the next level.
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Matt Storms

Senior SEO Manager
Tripadvisor

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Eric Wu

Head of Product & Growth
BloomNation

4:40 pm - 5:00 pm Conclusion Of Search & Online Advertising Summit

Grab a cold beer or a glass of wine and join your new peers at informal conversations organized by online revenue. Kick off the evening right by meeting people with similar challenges and walk away with new ideas to take back to your office.

0-25 Million in online revenues 
Zach Zelner, CEO, PupSocks

25-100 Million in online revenues
Ted Baker, CEO, QALO

100-500 Million in online revenues
Stacy Carpenter, Director of Customer Experience, TOMS

500 Million+ in online revenues
Monica Deretich, VP, Marketing & CRM, JustFab

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Zach Zelner

CEO
PupSocks

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Ted Baker

CEO/Cofounder
QALO Inc.

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Stacy Carpenter

Director of Customer Experience
TOMS

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Monica Deretich

Vice President of Marketing & CRM - JustFab
TechStyle Fashion Group

5:45 pm - 5:45 pm Conclusion Of Cocktails & Conversations

5:45 pm - 7:00 pm eTail Casino Royale Reception Hosted By Criteo

Play your cards right at our Casino Royale Grand Opening Reception! Sit around the table and play poker, blackjack, roulette and much more with your new friends.

6:00 pm - 6:00 pm Registration Closed