eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

Day Three: Digital And Omni Success


7:40 am - 8:10 am Grab N Go Breakfast & Registration Sponsored By Zaius

8:10 am - 8:25 am Chairperson's Opening Remarks

Ed Kennedy - Senior Director, eCommerce, Episerver
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Ed Kennedy

Senior Director, eCommerce
Episerver

8:25 am - 8:45 am Keynote Fireside Chat: Size Does Not Matter - Growth Through Unique Partnerships

Narayan Iyengar - SVP, Digital & eCommerce, Albertsons, Albertsons
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Narayan Iyengar

SVP, Digital & eCommerce, Albertsons
Albertsons

Today’s customers are seeking authentic brand experiences and they want to feel a connection to the brands that they shop. Hear how three different retailers are approaching storytelling to engage their customers and drive loyalty.

Examine:

• What executives are considering as they continue to build modern brands, while ensuring CX gets better
• Ensuring the customers’ needs, desires, and experiences are at the forefront of decision making when deploying new technology 
• Having clear understanding within the organization of your customers’ journey map and how you are influencing the customer through various forms of interactive media
• The smallest details make the biggest difference: ensuring authentic brand voice via digital channels truly connects to the brand promise
• The future of digital storytelling: how immersive media can draw out bigger, better omni-channel sales

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Susan Sanderson-Briggs

SVP, Chief Brand & Customer Experience Officer
The Vitamin Shoppe

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Shawn Gold

CMO
TechStyle Fashion Group

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Charlie Cole

Global eCommerce Officer
Samsonite & CDO Tumi

9:10 am - 9:30 am Keynote Fireside Chat: Staying Flexible And Agile To Innovate Faster

Igor Cherny - VP, Online, Marketing and Merchandising Technology, The Home Depot
As the world’s largest home improvement retailer, The Home Depot is leveraging technology to power their growth. Join Igor Cherny, Vice President of Technology,  as he discusses how this $100 billion company has embraced digital transformation to develop valuable solutions for their customers and associates. Through this interactive discussion, he showcases:
• How to stay relevant in the age of digital disruption
• The importance of stakeholders collaboration to establish new measurements of success
• Creating a seamless experience for customers to shop wherever, whenever and however they want
• How to creatively overcome challenges and with a team-mindset 

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Igor Cherny

VP, Online, Marketing and Merchandising Technology
The Home Depot

9:30 am - 9:55 am Keynote Panel: The Customer Is Connected. But Are You Connecting? Putting Humanization Back In Digital Retail

Valerie Hoecke - Chief Digital Officer, LVMH Perfumes and Cosmetics, LVMH John Hazen - Chief Digital Officer, Boot Barn
Retailers are obsessed with analyzing today’s customer journey and pinpointing which part of the path to purchase they are on to personalize the message. The C-Level executives on this panel discuss their ideas for:

• Analyzing today’s customer journey and pinpointing which part of the path to purchase they are on
• Understanding the customer: who they are, what they want in life, and building experiences that nurture their aspirations 
• Keeping your eye on the customers’ preferences of digital interactions with the influx of digital barriers to entry—knowing how a customer likes to connect 
• Communicating with the customer during exploration, purchasing, reviews and shares—are your digital messages human centric?
• Best tech to ensure eCommerce experiences are authentic in the year of artificial intelligence takeover

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Valerie Hoecke

Chief Digital Officer, LVMH Perfumes and Cosmetics
LVMH

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John Hazen

Chief Digital Officer
Boot Barn

9:55 am - 10:45 am Morning Break & Games In The Expo

Play For A Chance To Win Cold Hard Cash

9:55 am - 10:45 am Working Mamas Meet-Up!

Are you a working mama and this work trip is the new vacation? Meet in the Social Lounge in the back of the Solutions Zone!

10:45 am - 11:10 am Keynote: Solving User Problems With Solutions That Drive Adoption

Alan Wizemann - CDO, Dollar Shave Club
Join Alan as he analyzes the strategies that build a sophisticated attribution model to identify at what point in the purchase journey a decision is made. He identifies customer engagement behavior in different channels, as well as tips you can take away from the subscription model business.
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Alan Wizemann

CDO
Dollar Shave Club

11:10 am - 11:30 am Keynote: Testing: The Lifeblood Of Personalization

Liad Agmon - CEO, Dynamic Yield
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Liad Agmon

CEO
Dynamic Yield

This is your chance to get a handle on the next big thing in retail and technology. Where are VC’s investing and why? Hear more about which trends they are bullish about and where they wish they had invested. Panelists will:
• Discussing what VC’s see as the next big trend in retail and technology
• Exploring the core factors VC’s consider when investing in retail—from top line growth to retention
• Examining why retail investing is less common and which retailers are getting the most VC attention in 2019 and why

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Lisa Wu

Partner
Norwest Venture Partners

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Robin Li

VP
GGV Capital

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Sonia Nagar

VP
Pritzker Group Venture Capital

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Jason Stoffer

Partner
Maveron

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Richard Kestenbaum

Contributor
Forbes

11:55 am - 12:15 pm Keynote: Shopper-First Retailing: What Shoppers Really Want — Based on Data, Not Opinions

Heike Young - Senior Manager, Industry Strategy & Insights, Salesforce
The shopping activity of half a billion consumers? Check. Tales of strategy and execution from an industry leader? Check. Join Salesforce and a retail innovator for this data-focused talk exploring the latest shopping trends. Salesforce did a deep dive into the clicks, taps, and purchases of 500 million consumers; a mystery shopping study of 70 stores; and a new survey of 6,000 shoppers to explore how brands can differentiate and win alongside marketplaces. Join us and hear firsthand how one trailblazing brand is putting these findings into action.
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Heike Young

Senior Manager, Industry Strategy & Insights
Salesforce

12:15 pm - 12:35 pm Keynote Fireside Chat: Using Technology To Craft Unique And Personalized Retail Experiences

Fernando Madeira - President, Ipsy
Fernando Madeira, President of ipsy — the beauty company of the creator movement — will share insights into how his team is working to solve complex problems using technology to provide more choices for customers. Most recently, Fernando served as the President and CEO of Walmart.com, where he led the U.S. and Latin American websites, accelerating the sites’ growth to deliver a seamless shopping experience for customers.
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Fernando Madeira

President
Ipsy

12:35 pm - 1:00 pm Guest Speaker! Measuring Neural Engagement In Advertising: Driving Customer Engagement

Dr. Moran Cerf - Professor, Neuroscience & Business, Kellogg School of Management, Northwestern University
Do your customers find your digital marketing effective, memorable, attention grabbing, emotionally stimulating, and engaging? That is, after all, your ultimate goal and hope when producing content. Dr. Moran Cerf’s techniques have the answers to identify the most and least engaging moments in advertising, and in real-time. Discover how neuroscience may offer the most accurate measure of ad effectiveness, and how your message can resonate with customers.
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Dr. Moran Cerf

Professor, Neuroscience & Business, Kellogg School of Management
Northwestern University

Lunch

1:00 pm - 2:00 pm Meet & Greet Lunch

1:00 pm - 2:00 pm Private Lunch

1:00 pm - 2:00 pm Private Lunch

1:00 pm - 2:00 pm Private Lunch

Track A: Diving Into Data And AI

2:00 pm - 2:10 pm Chairperson's Opening Remarks

2:10 pm - 2:40 pm Case Study Remix: Do Not Immediately React To Data - Building Holistic Experiences

Frank Ogura - Senior Manager, Content Acquisition, Walmart Labs

Frank Ogura

Senior Manager, Content Acquisition
Walmart Labs

2:40 pm - 3:00 pm Fuel X Presentation

Hear about the latest technology to help you get a better handle on your data!  
As retailers, we generally have an abundance of data at our fingertip, but, are you really using it to its full potential? This diverse group of retailers will discuss the ways that they are leveraging data to design experiences that set them apart from the competition. Examine tips around:

• Listening and adapting to customers as to how, when and where customer want to buy
• Creating contextual content for the customer to facilitate a path to purchase
• Analyzing your data needs and challenges—do you truly know your customer?
• Implementing innovative  methods  to use for predictive analytics and new prospects
• Filtering data to analyze which segments have greatest demand and profit potential
• Turning data into a story for your marketing needs—unlocking data’s potential to create a greater customer interactive experience and lead on path to purchase

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Lisa Nicklin

Chief Digital Officer
Windsor Fashions

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Andy Mueller

Director of Digital Analytics
APMEX

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Adra Graves

Director, Digital Product Analytics
Dollar Shave Club

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Kelly Derosa

Director, Retail Strategy
IgnitionOne

3:30 pm - 4:15 pm Happy Hour Beer Networking Break In The Exhibit Hall

It’s the happiest hour at the happiest conference you’ve ever been to!

3:30 pm - 4:15 pm Yogis Meet-Up!

Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the Expo. Namaste!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Wine Hosted By Smartly

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo

With access to AI, retailers are achieving greater levels of personalization than ever before. Instead of a one size fits all strategy, we are seeing a 1:1 relationship at scale. Hear how this group of retailers is achieving more refined levels of personalization by:

• Tracking buyers’ search and purchase patterns to predict how or what they may buy
• Leveraging search and product purchases to display recommended products 
• Moving the customer along the path to purchase by pushing personalized information 
• Moving closer to potential customers—how hyperpersonalization is zeroing in on acquiring your next, best customer

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Ranjeet Edlabadkar

Director, Marketing Investments & Operations
Petco

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John Evons

VP, Global Direct-to-Consumer
KEEN

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Kate Reeder

Director, Web
Uber

4:40 pm - 5:00 pm In God We Trust. All Others Must Bring Data

Chris Clark - Co-founder & CTO, Grove Collaborative
Worried that you don't have enough employees with PhDs? Are your LinkedIn connections bragging about their algorithms while you just caught your colleague googling "VLOOKUP"? Or perhaps you are just concerned you have small data.

The reality is that most decisions don't need fancy algorithms or expensive prediction engines. Most decisions just need simple, accurate, supporting data. But if the data is hard to get, then decisions get made without it.

At Grove, instead of spending our precious neurons tuning deep learning models, we've focused on giving all of our employees access to up-to-date, easy-to-use, and complete datasets. Come with me on Grove’s data journey and see examples of how much power lies in simple analysis when you get data infrastructure, tools, and culture right.
• Infrastructure: Fast; complete; up-to-date; Pick all three or risk no one using it.
• Tools: Licenses and training for everyone! Data is not a specialty.
• Org. & Culture: Avoid the plague of almost-but-not-quite-useful dashboards and the curse of “Susan is out of the office today, and no one else can run that report.”

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Chris Clark

Co-founder & CTO
Grove Collaborative

Track B: Testing, UX And Product

2:00 pm - 2:10 pm Chairperson's Opening Remarks

2:10 pm - 2:40 pm Case Study Remix: Transforming Retail Through Design

Jyoti Shukla - VP of User Experience, Nordstrom
Whether shopping online, with the app or in-store, Nordstrom has explored many ways of enhancing customer service through personalized experiences. User experience weaves together customer-centric design and copy to drive customer engagement and help make the shopping experience more intuitive, fun, and delightful through the following initiatives: 
• Dynamic Looks: Nordstrom uses curated style boards to help influence and inspire customer shopping behaviors.
• Omni Channel: Knowing how to speak to your customer and engage them regardless of their preferred shopping channel.
• Lean Design: How Nordstrom approaches user experience and aims to encourage its team of designers to be collaborative, receive feedback often and be solution-orientated. 

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Jyoti Shukla

VP of User Experience
Nordstrom

2:40 pm - 3:00 pm Executive Presentation

Hear about the latest technology to help you with your UX and product strategy!

3:00 pm - 3:30 pm Case Study Remix: Experiential eCommerce - Crafting Meaningful Experiences To Engage Customers And Drive Sales

Erik Fialho - Co-Founder & COO, LeftLane Sports
Customers today want to spend money on experiences rather than things…and the experience business is exactly what you’re in, no matter what line of business. With real people and real passion behind your business, use it as a competitive advantage to make your brand relatable and humanized. Erik presents his findings as to how to:
• Showcase your brand message through imagery, video, and copy, while keeping it consistent to drive customer engagement 
• Putting strong data at the fingertips of your organization: using the power of technology and design to increase engagement and conversion
• Utilizing what your customers are saying (and not saying) to build a better experience

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Erik Fialho

Co-Founder & COO
LeftLane Sports

3:30 pm - 4:15 pm Happy Hour Beer Networking Break In The Exhibit Hall

It’s the happiest hour at the happiest conference you’ve ever been to!

3:30 pm - 4:15 pm Yogis Meet-Up!

Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the Expo. Namaste!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Wine Hosted By Smartly

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo

This is your opportunity to hear four unique approaches to site performance optimization for increased conversions. Get ready to take lots of notes as the panel discusses:

• A sharing of testing best practices and what has made a material impact on your site features or functionality 
• The most challenging aspects of an eCommerce revamp and how to come together as a team to overcome them
• Listening to customers to know what aspects of the site need to be optimized, and direct impact results of connecting more with the customer
• What to do if customers do not respond to new optimization 

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Sarah Kleinman

VP, Digital Commerce & Experience
The North Face

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Jim Richmond

VP, eCommerce
Kirkland's

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Abhishek Shastry

Director,Product Strategy
Dell.com

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MC Garofolo

Director of eCommerce
Apmex

4:40 pm - 5:00 pm Experience Exceedingly All - How Interactive Information Builds CLV

Hear how one retailer is shifting from a purely product focused experience to a site that offers an interactive and engaging shopping and discovery environment. Examine ideas for:
• Creating experiential moments for the shoppers and removing any barriers for shopping
• Allowing customers to explore products throughout different environments in the online store
• Learning about the product through interactive methods that build customer lifetime value.

Track C: Brand, Creative, And Content

2:00 pm - 2:10 pm Chairperson's Opening Remarks

2:10 pm - 2:40 pm Retailer Case Study Remix: The Customer Connection: Building A Brand Around Your Target Audience

Divya Gugnani - Co-Founder, Wander Beauty
Wander Beauty has exploded onto the beauty scene, winning 14+ awards, including the coveted Allure Best of Beauty award twice.  And how did Wander Beauty do this? By building a brand that centers entirely around connecting with their core customer, while answering four crucial questions. Join Divya Gugnani as she reveals the four questions (and answers!) to connect with their core customer—Moms and time-starved women:
• The incredible buying and recommendation power of today’s women
• Utilizing a mobile-first acquisition and retention strategy
• Creating a customer community that propels the brand forward, driving increased sales, and brand awareness
• Guiding product innovation by always looking back to your core customer

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Divya Gugnani

Co-Founder
Wander Beauty

2:40 pm - 3:00 pm Executive Presentation

Hear about the latest in brand, creative and content from a leading solution provider!
Designing content that creates an emotional connection to your customer while staying authentic to your brand is no easy task. Panelists will discuss successful content strategies and walk you through their best practices for:
 
• Creating genuine content that offers value to the customer
• Examining the types of content that are resonating the most
• Establishing the emotional connection and letting your brand voice shine through
• Storytelling techniques that help to improve loyalty and drive sales

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Jasmine Kim

VP, Marketing
Hayneedle

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Sara Master

Director, eCommerce Marketing and Business Development
Constellation Brands

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Erica Kaufman

Director, Global Content Strategy
Mattel Inc.

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Jenna Habayeb

CMO
7 For all Mankind, Splendid & Ella Moss

3:30 pm - 4:15 pm Happy Hour Beer Networking Break In The Exhibit Hall

It’s the happiest hour at the happiest conference you’ve ever been to!

3:30 pm - 4:15 pm Yogis Meet-Up!

Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the Expo. Namaste!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Wine Hosted By Smartly

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo

How are you thinking outside the box when it comes to your brand marketing? What are you doing to differentiated yourself while remaining true to your brand voice? This diverse group of panelists will talk about some of the initiatives they are trying and talk you through:

• The brand marketing tactics that retailers too a leap of faith using and were “off brand”
• The decision process behind selecting which disruptive marketing worked
• How the messaging was impactful in impressions and sales

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Violaine Muras

Global Digital Director
OPI Products

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Diego de Castro

Director, Global Brand Strategy
Maui Jim Sunglasses

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Jose Nino

VP, Global Digital Strategy
U.S. Polo Association

4:40 pm - 5:00 pm Fireside Chat: Standing Out As An Independent Brand In A Heavily Integrated Market

Diego de Castro - Director, Global Brand Strategy, Maui Jim Sunglasses
In this interview, hear how Maui Jim made its way in a business segment with strong vertical integration and kept the message relevant to consumers and business partners; and how they are keeping up with the growth moving forward.
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Diego de Castro

Director, Global Brand Strategy
Maui Jim Sunglasses

Track D: Customer Engagement & Personalization

2:00 pm - 2:10 pm Chairperson's Opening Remarks

2:10 pm - 2:40 pm Case Study Remix: Curating Magic Retail Moments To Make Dogs (And Their People) Happy

Rich Sargente - General Manager Retail & VP of Sales, BARK
As the 21st century brand for dogs, BARK works with its growing network of unique retail partners to bring a dog's-eye-view to in-store and online experiences. By applying its expertise in dog-first, data-driven design, BARK customizes the collections and marketing approach for each retailer to creatively and individually surprise and delight customers. This session will look at BARK's retail evolution and how the company is uniquely positioned to cross into distinct retail categories (i.e. mass merchant vs. specialty/boutique) and industry verticals (i.e. lifestyle, food and beverage, travel, and more).
• Today’s modern dog parent considers the relationship had with a dog to be one of the most important in life, with more than four in five dog people considering their pup to be their best friend
• BARK has loyally served more than two million dog homes nationwide with its subscription service, e-commerce site, and retail network
• The company's growing retail portfolio strikes a balance of mass accessibility and alignment with like-minded brands to make the best products, services and content available to dog parents everywhere

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Rich Sargente

General Manager Retail & VP of Sales
BARK

2:40 pm - 3:00 pm Using Ultra-Personalization And Deep Learning To Make Likeable Ads

Gary Burtka - VP, US Operations, RTB House
Online marketers are hyper aware that ad-block popularity is growing. Users are bombarded with thousands of ads every day, both offline and online. The key problem is that most of them are irrelevant to their needs. In a recent Janrain & Harris Interactive report, 74% of online consumers become frustrated by content that is irrelevant to their needs on a website. Infosys also found that 86% of consumers say personalization plays a role in their purchasing decisions. 

With an increasing volume of customer data at retailers’ fingertips, technology is needed to predict a customer’s next move and deliver personalized advertising message. AI and deep learning are rising to front to deliver incredibly targeted content, relevant to each user’s needs, behaviors and browsing history. In-depth analysis is done by deep learning algorithms within milliseconds, which allows personalized offers to appear instantly tailored for each user. The end result is that campaigns delivers only relevant recommendations, which helps sales and most importantly - makes the experience less frustrating for the user. RTB House data shows that after implementing deep learning into recommendation mechanisms, users clicked on ads up to 41% more than usual.

This presentation will explore:
• How using ultra-personalization strengthens the brand’s relationship with its consumers and accelerates retailers sales, improves conversion rates and increases revenue
• How deep learning AI is enabling ultra-personalization and how this will impact online retail
• A look at the AI technology being utilized in online retail
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Gary Burtka

VP, US Operations
RTB House

Post purchase may be the most important aspect of the customer journey. And it can be more than surveys to know how the customer likes the product. The leaders on this panel identify communication and marketing strategies to continue personalized interactions post purchase. Discover:
• The importance of the post purchase experience for customer retention
• Post purchase communication and marketing strategies that are working
• Identifying your goals from relationship building to validating the purchase

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Tommy Lamb

Director, CRM
Savage X Fenty/TechStyle

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Lindsey Knowles

Director of Customer Experience
Winc

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Beth Monda

SVP, eCommerce and Digital
Beautycounter

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Amit Sharma

CEO & Founder
Narvar

3:30 pm - 4:15 pm Happy Hour Beer Networking Break In The Exhibit Hall

It’s the happiest hour at the happiest conference you’ve ever been to!

3:30 pm - 4:15 pm Yogis Meet-Up!

Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the Expo. Namaste!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Wine Hosted By Smartly

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo

Customers want to readily connect with their favorite brands. So which digital tools are you using that bridge seamless experiences and ensure loyalty? More over, is your loyalty program stale? Learn from this panel to go beyond discounts to make loyalty fun, and drive customers to buy:
• Assessing which digital tools really bridge seamless experience for customers to ensure an “always on” approach
• Incorporating location based marketing to boost loyalty
• Building in new payment options, and how that has changed how customers are loyal

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Alicia Radabaugh

Director, eCommerce
MVMT watches

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Joshua Margolis

VP Customer Journey
Caesars Entertainment

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Elie Donahue

VP of Marketing
Rothy's

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Kate Jung

Director, Loyalty, Mobile and Partnership
EXPRESS

4:40 pm - 5:00 pm Fireside Chat: How To Unlock Loyalty Through Seamless Personalization

Zahir Dossa - Co-Founder & CEO, Function of Beauty
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Zahir Dossa

Co-Founder & CEO
Function of Beauty

Track E: The Future Of Social Media & Community Building

2:00 pm - 2:10 pm Chairperson's Opening Remarks

The beauty industry leads all retail verticals when it comes to social media and influencer management. Learn from this elite panel five tips and tricks you can implement readily to build a successful social strategy, retain the right influencers and showcase product that leads to engagement and sales:
• Influencer management: ensuring there is no overlap with other brands
• Tutorials—how showcasing product leads to engagement and sales
• Filming in-studio and on a budget—how to produce content quickly and cheaply
• Showcasing UGC and building communities 
• Displaying the details and different ways to “wear looks” to inspire different types of customers

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Valerie Hoecke

Chief Digital Officer, LVMH Perfumes and Cosmetics
LVMH

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Toto Haba

SVP of Global Digital
Benefit Cosmetics

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Tennille Kopiasz

CMO
Fresh

2:40 pm - 3:00 pm Executive Presentation

Hear about the latest tech that’s serving social media!

3:00 pm - 3:30 pm C-Level Chat: Style And Sustainability - How Rothy's Built A Cult Customer Base

Kerry Cooper - President/COO, Rothy's
Kerry Cooper is President and COO of Rothy’s, leading marketing, merchandising and operations at the wildly popular San Francisco-based shoe company. Inspired by its balance of technological innovation, artful design and commitment to sustainability, Kerry is proud to be part of this rapidly growing company. Join this discussion to learn how Rothy’s nurtures its loyal, empowered community of female customers with its beloved everyday flat. 

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Kerry Cooper

President/COO
Rothy's

3:30 pm - 4:15 pm Happy Hour Beer Networking Break In The Exhibit Hall

It’s the happiest hour at the happiest conference you’ve ever been to!

3:30 pm - 4:15 pm Yogis Meet-Up!

Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the Expo. Namaste!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Wine Hosted By Smartly

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo

Customers today enjoy identifying themselves as belonging to some sort of group (“I am a…”) and enjoy mission-driven brands. During this discussion, executives share:
• How to foster brand loyalty and build a cult following though inspirational social posts
• How to make your brand “addicting”—what drives fans and followers to keep coming back for more?
• Identifying brand advocates who thrive in social environments and can bring others in

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Matt Raminick

Head of Digital
Beek Shoes

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Lisa Chudnofsky

Head of Content & Customer Engagement
The Vitamin Shoppe

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Jordan Jones

Founder and CEO
Packed Party

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Alison Stiefel

VP of Marketing
ShopStyle

4:40 pm - 5:00 pm Fireside Chat: What’s The Point? What Customers Really Want From An Omni-Loyalty Program

Kyle Pretsch - IT Director - Omnichannel & Integrations, Lucky Brand
Kyle and team launched a new omni-loyalty program this year, and the findings have been fun and funny. Learn what Kyle has discovered about Lucky Brand’s customers, and how they interact with the brand in-store and online, while accumulating thousands of points for elite status.
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Kyle Pretsch

IT Director - Omnichannel & Integrations
Lucky Brand

Track F: Disruptive Digital Marketing

2:00 pm - 2:10 pm Chairperson's Opening Remarks

2:10 pm - 2:40 pm Case Study REMIX: Engaging With Your Fandom Through Disruptive Marketing

Molly Hartney - CMO, Funko
The proliferation of social media has enabled consumers to connect, engage and build a relationship with their favorite brands and products. This session will focus on how to engage with customers through strategic and disruptive digital marketing tactics to help evolve customers into fans:
• How to rise above the chatter in the digital era that will help you standout and make a strong impression.
• How to leverage social platforms, notably Facebook, Instagram and Twitter, to deepen the connections between retail customers and products. 
• How to utilize mixed reality to learn more about your customers and creating unique customer experiences that turn your consumers into fans , ultimately creating a cycle of fandom.

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Molly Hartney

CMO
Funko

2:40 pm - 3:00 pm Executive Presentation

Hear about the latest tech that’s disrupting digital marketing! 
Get ready to step outside of your marketing comfort zone! These change makers discuss how they are breaking through digital marketing noise with:
• The craziest marketing tactics these brands tried—what worked and what didn’t
• The most cost effective digital interactions and how they can easily be replicated
• The online merchandising tactics that made the customer feel like they need the product

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Kate Addiego

Creative Director
Pottery Barn Digital

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Andrea Grant

VP of Marketing
Notion

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Adam Callinan

Co-Founder & CEO
BottleKeeper

3:30 pm - 4:15 pm Happy Hour Beer Networking Break In The Exhibit Hall

It’s the happiest hour at the happiest conference you’ve ever been to!

3:30 pm - 4:15 pm Yogis Meet-Up!

Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the Expo. Namaste!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Wine Hosted By Smartly

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo

Mobile isn’t going anywhere, and is increasingly popular to buy from. This panel looks at content and paid media, progressive web apps, and conversational commerce strategies that will lead to top sales…and have a resonating impact to continue to break through the clutter. Discover:
• Working with the new mobile algorithm and adjusting traffic to ensure your site is totally mobile friendly 
• Adjusting content and paid media to have better search strategies that lead to your branded site 
• Progressive web apps—how the new tech is bolstering smarter marketing and shopping experiences
• Conversational commerce integration—how it’s making a smoother environment for customers to shop on mobile

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Dave Cotter

VP, Mobile
Nordstrom

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Varun Puri

Director, IT - eCommerce & Mobile
The Michaels Company

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Elizabeth Schmidt

Director, Digital Marketing
Threadless

4:40 pm - 5:00 pm Redefining To Elevate The Omni-Marketing Of A Global Brand

Amber Stepper - VP, Marketing, Evenflo
Transforming into a direct to consumer business requires a complete redefinition & elevation of the brand experience. While the consumer journey may have ended at the point of sale or the delivery of product in the traditional retail model, it has now transformed into a customized end to end engagement designed to connect with consumers in ways that matter to them. Finding ways to deliver meaningful messaging that resonates, deliver memorable interactions and design experiences beyond the product that are relevant to consumer needs are essential to success. 

Evenflo (part of Goodbaby International, a multi-billion dollar global company) provides these experiences by embracing the following models:
• Brand marketing tactics that require a leap of faith and departure from the tried and true methods of the past
• Collaborative strategies and internal alignment behind which disruptive marketing to employ
• Reversing the distribution model and showrooming
• Rapid analysis and measurement of messaging impact on impressions and sales

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Amber Stepper

VP, Marketing
Evenflo

Women In (R)eTail Networking Event And Leadership Panel

Okay ladies, let’s get in formation! Listen and be motivated by an accomplished panel of fierce femmes; then, cultivate new friendships with your table group and discuss the issues that were raised on the panel.
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JoAnne Kennedy

VP, Technology
Nordstrom

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Susan Sanderson-Briggs

SVP, Chief Brand & Customer Experience Officer
The Vitamin Shoppe

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Jyoti Shukla

VP of User Experience
Nordstrom

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Nizzi Renaud

CMO
Zazzle

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Divya Gugnani

Co-Founder
Wander Beauty

5:00-5:40pm

Table 1: Driving New Customers To File
Hosted By: Jean-Marx Mantilla- Digital Marketing Director, Lands' End

Table 2: Omnichannel Marketing, Media Mix And Attribution 
Hosted By: Angela Hsu, SVP, Marketing and eCommerce, Lamps Plus 

Table 3: When Social Swells With Content—How Are You Breaking Through?
Hosted By: Alta Sparling, Director Campaigns & Content, SEPHORA

Table 4: Personalization, What Does It Mean To  You?
Hosted By: Javier Marimon, Sr. Director of Ecommerce Product and Technology, Hot Topic Inc

Table 5: Tools & Techniques for Optimizing eCommerce Platform Performance
Hosted By: Jim Richmond, VP, eCommerce, Kirkland’s

Table 6: How To Start Building Your Influencer Program And Engage Followers
Hosted By: Gail Hansche, Sr. Manager, Social Media, Jockey International, Inc

Table 7: Bringing Your Products To Life With Compelling Storytelling 
Hosted By:  Kate Addiego, Creative Director, Pottery Barn Digital


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Jean-Marx Mantilla

Digital Marketing Director
Lands' End

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Angela Hsu

SVP, Marketing and eCommerce
Lamps Plus

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Alta Sparling

Director Campaigns & Content
SEPHORA

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Javier Marimon

Senior Director of eCommerce Product & Technology
Hot Topic

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Jim Richmond

VP, eCommerce
Kirkland's

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Gail Hansche

Sr. Manager, Social Media
Jockey International

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Kate Addiego

Creative Director
Pottery Barn Digital

5:40-7:00pm

5:40 pm - 7:00 pm The eTail Awards Reception

For the last eight years, the eTail Best-In-Class Awards have been recognizing retailers demonstrating excellence in eCommerce and Omni-channel. Come cheer on the finalists and winners as we give out twelve awards!

7:00 pm - 7:00 pm Conclusion Of Day 3