eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Day 3: Meet & Collaborate: Build Your Digital Future

February 27, 2020

Meet & Collaborate Day: Build Your Digital Future

Are you shaping the next generation of retail? Today’s C-Level and SVP speakers are being transformative with tech. They know which cutting-edge technologies you need to invest in now. And by the end of the day, you’ll be an expert too.

7:20 am - 8:00 am Networking Breakfast For All Attendees & Registration

The fun isn't over yet. Head into the expo to get some breakfast bites and fuel up for our last day of eTail!
Megan Kessler, Program Director at eTail Palm Springs

Megan Kessler

Program Director
eTail Palm Springs

Kristin Schoenstein, Program Director at eTail Palm Springs

Kristin Schoenstein

Program Director
eTail Palm Springs

8:15 am - 8:30 am Chairperson’s Remarks

8:30 am - 8:55 am Keynote Fireside Chat: Haute Looks And Hot Tech: What’s Ahead For Rent The Runway

Josh Builder is the Chief Technology Officer & Head Of Product at Rent the Runway, a tech and logistics company that is disrupting the $2.4 trillion fashion industry by introducing clothing rentals as a utility in women’s everyday lives. As a tech-first “retailer,” Josh oversees all aspects of the company’s technology strategy, including Product Management, Engineering, Data Science, and Retail Systems, translating business growth into workable technology solutions that scale both technically and operationally.

Join Josh as he presents Rent the Runway’s technology strategy by:

  • Translating business growth into workable technology and product innovations that scale both technically and operationally
  • The constant assessment of Product Management, Engineering, Data Science, Logistics, and Retail Systems
  • What key data and insights from customers were imperative in the evolution of the business
  • What is next for the booming sharing economy, as RTR remains the pioneer and leader for rental and subscription models
Joshua Builder, CTO & Head of Product at Rent The Runway

Joshua Builder

CTO & Head of Product
Rent The Runway

Maghan McDowell, Innovation Editor at Vogue Business

Maghan McDowell

Innovation Editor
Vogue Business

8:55 am - 9:25 am Digitally Native Keynote Panel Discussion: D2C Expansion And Creating A Feedback Loop With Customers

What factors have led to the direct-to-consumer gold rush? What can be learned from these players as they experiment with physical retail and continue to disrupt their verticals? Learn how these companies have disrupted retail verticals and their recipes for success for the future. We’ll feature C-Level and VP speakers from companies like NomNomNow, whom, after experiencing the benefit of fresh food first-hand with their family pets, set out to disrupt the $30B pet food industry.  And Kopari Beauty, where Kiana, in just three years, has helped to expand the world’s first coconut-oil based brand into traditional consumer retailers and received investments from celebrities. This keynote session will also feature the CEO of Floyd, who is able to be agile and nimble in their development process as all products are made in the U.S, and they can tout same day shipping.  And we’ll have the VP of Merchandising from Boxed who went from a small start-up in a garage to receiving 100M in annual sales in under four years. They’re here to outline:

  • Thinking about the optimal way to communicate with your customer base and gather feedback to help shape optimal shopping experiences 
  • Being where your customer are: Thinking about growth opportunities that are customer-centric
  • Creating a seamless experience for customers in all channels 
  • Keeping future opportunities top of mind: Where they’re headed next 
Alexandria Jarrell, Co-Founder & Chief Experience Officer at NomNomNow

Alexandria Jarrell

Co-Founder & Chief Experience Officer

Kiana Cabell, Co-Founder at Kopari Beauty

Kiana Cabell

Kopari Beauty

Kyle Hoff, CEO & Co-Founder at Floyd

Kyle Hoff

CEO & Co-Founder

Ankit Patel, VP, Merchandising at Boxed

Ankit Patel

VP, Merchandising

9:25 am - 9:35 am Quick 10 Minute Refreshment Break

Tech giants will join each other on stage to talk about their visions for the future and the trends and technology that are revolutionizing consumer shopping behavior. These dynamic panelists will discuss:

  • What market leading platforms see next for the future of the industry
  • Determining how their platforms will be transformative 
  • Deep diving into digital transformation in the retail industry – and where they fit in 
  • Focusing on helping retailers work smarter to achieve their goals 
Nikhat Afza, Head of Personalization for Alexa, Devices & Services at Amazon

Nikhat Afza

Head of Personalization for Alexa, Devices & Services

Martin Gilliard, Head of Industry, Retail at Facebook

Martin Gilliard

Head of Industry, Retail

Jodi Goldberg, Head of Industry, Retail at Google

Jodi Goldberg

Head of Industry, Retail

Amy Vener, Head of Retail Strategy at Pinterest

Amy Vener

Head of Retail Strategy

Lisa Henderson, Chief Client Officer, Technology Practice at Conversant Media-Epsilon

Lisa Henderson

Chief Client Officer, Technology Practice
Conversant Media-Epsilon

Maghan McDowell, Innovation Editor at Vogue Business

Maghan McDowell

Innovation Editor
Vogue Business

10:05 am - 10:30 am Keynote Fireside Chat: The Merging Of Online And Offline Commerce Models

Antonio Nieves, the new CEO of Interior Define and former CEO of Modcloth will share how Interior Define is disrupting the multi billion dollar furniture market through a D2C model that makes the furniture buying process more efficient and affordable. Nieves will share their unique approach to physical retail and how they are seamlessly blending it with their online model.
Antonio Nieves, CEO at Interior Define

Antonio Nieves

Interior Define

10:30 am - 11:00 am Morning Refreshment Break – Grab A Cup Of Joe

We’ve got another amazing day at eTail! Grab a cup of joe and settle in.

11:00 am - 11:25 am GUEST SPEAKER!

Learn how to continue to evolve your digital retail strategy and take actionable strategies back to the office after hearing from our expert guest keynote speaker.

11:25 am - 11:50 am Keynote: The Future Of Direct To Consumer Brands

As the CEO and co-founder of NAADAM, the CEO of Thakoon and the interim CEO of Something Navy, Matt Scanlan is uniquely qualified to understand the future of DTC brands and their current market. NAADAM has become one of the most successful challenger brands on the market, and allowed Scanlan to cultivate the skills needed to run similar DTC brands, utilizing the insights gained from the relationships with their consumer and their habits around fashion and shopping. In adding on Thakoon and Something Navy, he is creating three brands with a distinct voice and niche in the market.

This discussion will address:

  • Key differentiators consumers are looking for from their brands
  • How DTC brands need to evolve to survive and thrive in the future
  • Why sustainability, design and community are the three pillars consumers care about that brands need to focus on

Matthew Scanlan, Co-Founder & CEO at NAADAM, Thakoon, Something Navy

Matthew Scanlan

Co-Founder & CEO
NAADAM, Thakoon, Something Navy

11:50 am - 12:05 pm Keynote: Say No to Silos! Mobile’s Role In Helping Your Company Achieve Omnichannel Success

With the app, your best customers are “logged in” when they enter a store. Now countless new and better experiences are possible for them. These new journeys are so compelling they can move mountains within an organization to bring the alignment necessary to make them possible. Learn from Bob, Head of Engagement at Petco, one of the leading pet specialty retailers in the world, as he showcases how these new journeys come to life and how to test and measure them:

  • Having the mobile team take the lead to focus the company towards a customer first mindset using these journeys
  • Creating belief by showing cross functional partners what a team of designers, developers, product management and UX researchers can make possible
  • Partnering deeply with the organization to roll out across stores and to the public
Bob Bennett, VP & GM, Consumer Engagement at Petco

Bob Bennett

VP & GM, Consumer Engagement

12:05 pm - 12:30 pm Keynote: Moving To Offline & Exploring Brand Partnerships: Driving Growth At Brooklinen

Brooklinen, a Brooklyn based DTC bedding company, is experiencing incredible growth in a crowded market and is continuously finding ways to provide new offerings and experiences that will differentiate and delight. Co-Founder and CEO, Rich Fulop, will share how they are going beyond the DTC playbook. Hear about their journey into physical retail as well as their new marketplace concept and all of the ways they are expanding, partnering and learning from their customers to drive their business forward.
Rich Fulop, Founder & CEO at Brooklinen

Rich Fulop

Founder & CEO

12:30 pm - 1:00 pm Case Study

Sapna Parikh, ED, Digital and eCommerce at Clarins

Sapna Parikh

ED, Digital and eCommerce

1:00 pm - 1:55 pm Lunch & Networking For All Attendees

1:55 pm - 2:25 pm Keynote: Building An Industry-Altering Brand

Universal Standard is unifying fashion, creating access to great style for all women, so a size 34 can shop the same way a size 4 does. A brand that puts its community at the center of everything it does, Universal Standard has opened an honest dialogue with its customers to get real feedback that inspires every move the brand makes. From open casting calls to community-based retail experiences, personalized curation, and web tools that promote representation and access, Universal Standard is creating an entire ecosystem of inclusivity for its customers – with the online and IRL experiences they actually want. This presentation will address:

  • How Universal Standard is cultivating inclusivity with personalized curation, service and experience to all women
  • What customer behaviors and feedback Universal Standard draws on to understand what customers really want
  • How Universal Standard is meeting customers everywhere they are - both online and IRL - to invite dialogues and offer immersive experiences with the brand
Polina Veksler, CEO at Universal Standard

Polina Veksler

Universal Standard

What will the year ahead (and beyond!) hold for retailers and innovative technology? As retailers are more nimble and agile than ever, what is next to understand the customer on a deeper level from discovery to last mile purchase? The thought leaders on this panel look into their crystal ball and give their best predictions for:

  • The tech and themes retailers need to focus on for 2020
  • The evolution of brand promise—how will the customer be adapting with your tech?
  • What tech is vital to thriving for 2020
  • The best “a-ha!” moments of eTail West 2020
Nakul Vyas, Americas Head for Digital, Data & Analytics, Innovation, GSK Consumer Health Care at GSK

Nakul Vyas

Americas Head for Digital, Data & Analytics, Innovation, GSK Consumer Health Care

Mike Apostal, Co-Founder, CEO & President at Factor

Mike Apostal

Co-Founder, CEO & President

2:50 pm - 3:15 pm Vision Board Session

Wrap up a busy four days with a vision board activity where you will set your digital strategy for 2020 and walk away with an action plan.

3:15 pm - 4:00 pm California Wine Tasting Experience For All Attendees Hosted By Naked Wines

Cheers! It’s the end of eTail and there is nothing better celebrating your new memories and business opportunities than sitting with multiple glasses of the best wines overlooking Palm Desert. Many thanks to Naked Wines for hosting! 

Visit to learn about the independent winemakers this business supports and order yourself a few bottles—they’re delicious! 

4:00 pm - 4:00 pm Conclusion Of eTail West 2020