eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Day 2: The Evolution Of Digital & Omni-Channel

February 26, 2020

The Evolution of Digital & Omni-Channel

Today you’ll hear more high impact presentations that get to the meat of the subject, be inspired by panels that debate the hottest topics and join exciting discussions with retail peers. By the end of the day, you’ll have pages of practical applications and actionable takeaways to make your eCommerce and omnichannel goals a reality. 

8:00 am - 8:30 am Expo Open! Join Us For A Grab And Go Breakfast And Registration

Head into the expo to get some breakfast bites and fuel up for Day Two of eTail!

8:30 am - 8:50 am Keynote Fireside Chat: How ThirdLove Garnered Admiration And Mega-Fans To Disrupt A Retail Vertical

Recognized as the leading disruptor in the lingerie market (and fastest growing) we’re excited to kick off Day 2 of eTail with Third Love. Dave Spector, the Co-Founder/Co-CEO of ThirdLove realized as a Partner at Sequoia Capital what it takes to drive the future of D2C Retail. Having a great partner in Heidi Zak, Dave launched ThirdLove, and it swiftly became the headlining brand that makes real-fitting lingerie for “real” women. Learn lessons from Dave around how to use tech and social media to drive engagement and grow sales.
David Spector, Co-Founder & Co-CEO at ThirdLove

David Spector

Co-Founder & Co-CEO
ThirdLove

Alexandra Wilson, Associate Editor at Forbes

Alexandra Wilson

Associate Editor
Forbes

8:50 am - 9:05 am Chairperson’s Opening Remarks

Steve Wietrecki, Chief Revenue Officer at Klaviyo

Steve Wietrecki

Chief Revenue Officer
Klaviyo

Customers expect brands to connect with them in a relevant and personalized way, and provide extraordinary digital experiences. This panel, featuring CEOs, Presidents and CMOs from some of the largest brick and mortar and online only retailers, details how to create revenue-driving tactics that will exceed your customers’ expectations. Reshape your digital strategy to not only increase conversion but increase customer loyalty. 

  • Creating exceptional online experiences to engage customers and boost sales
  • Building true customer engagement across channels—identifying what is working 
  • Gaining insights into customer behavior to identify how to create compelling customer experiences 
  • Ensuring a holistic view of the customer that creates targeted messaging and bigger sales 
Alegra O'Hare, SVP & CMO at Gap

Alegra O'Hare

SVP & CMO
Gap

Lee Senderov, President, Digital, Richline Digital at Richline Group

Lee Senderov

President, Digital, Richline Digital
Richline Group

Lev Peker, CEO at US Auto Parts

Lev Peker

CEO
US Auto Parts

Steven Tristan Young, CMO at Poshmark

Steven Tristan Young

CMO
Poshmark

Gabriel Shepherd, Executive VP of Marketing at NS8

Gabriel Shepherd

Executive VP of Marketing
NS8

9:30 am - 9:55 am Keynote: Using Marketing Technology To Drive Better Customer Experience

Over the past several years, Overstock, a top 100 online retailer, has stripped out its previous marketing tech stack and developed a new stack that enables industry-leading personalized experiences. In this session, Overstock’s CMO will take you through their journey to fully understand why they’ve built a personalization focused marketing stack and how this has generated a better customer experience. This keynote session will address:

  • Developing a marketing tech stack for real-time personalization
  • Building a team for the future of marketing
  • Driving a better customer experience
JP Knab, CMO at Overstock.com Retail

JP Knab

CMO
Overstock.com Retail

Cathy Bergstrom, Group Product Manager, Marketing Content at Overstock.com

Cathy Bergstrom

Group Product Manager, Marketing Content
Overstock.com

Engaging with customers across channels remains a tremendous opportunity in retail (as well as a massive challenge).  There are new channels and touchpoints available today, and they continue to evolve. Customer expectations continue to grow at a rapid pace. This panel, featuring C-suite executives from tech, children’s apparel, sportswear and present their keys to long term customer engagement and omni success by:

  • Integrating offline with digital channels and initiatives
  • Building out first party data from these new touchpoints to build engaged customer communities 
  • Measuring attribution and ensuring your teams are aligned 
  • Pushing boundaries with your customer engagement strategies 
Sophie O’Kelly, COO at Decathlon USA

Sophie O’Kelly

COO
Decathlon USA

Monica Royer, Founder at Monica + Andy

Monica Royer

Founder
Monica + Andy

Angela Caltagirone, SVP, Global Digital & Brand at Vionic Group LLC

Angela Caltagirone

SVP, Global Digital & Brand
Vionic Group LLC

Richard Jones, CMO at Cheetah Digital

Richard Jones

CMO
Cheetah Digital

Sophia Tsao, Chief Digital Officer at Fashionphile

Sophia Tsao

Chief Digital Officer
Fashionphile

10:20 am - 11:10 am Bakeshop Networking Break In The Expo!

Join your fellow retailers in the Expo Hall to enjoy delicious baked goods! This is your final day to see all of the exhibitor offerings too – make sure to do your rounds! 

10:20 am - 11:10 am Working Mamas Meet-Up!

Are you a working mama and  this work trip is the new vacation? Meet in the Social Lounge in the back of the Solutions Zone!

11:10 am - 11:30 am Fireside Chat: Making a Difference, One Item At A Time: How The Continued Evolution Of DTC Marketing Has Proven Successful For Bombas

Bombas, a Hot 100 retailer and one of the fastest growing retailers today, is an early adopter of direct-to-consumer selling. They continue to reassess their approach in today’s changing retail landscape when it comes to marketing. Learn from CMO Kate Huyett during this dynamic keynote presentation. You’ll understand how she consistently evolves Bombas’ strategy based on data that leverages customer behaviors and insights to inform decisions across all marketing touchpoints (and how to apply this to your brand). 
Kate Huyett, CMO at Bombas

Kate Huyett

CMO
Bombas

Alexandra Wilson, Associate Editor at Forbes

Alexandra Wilson

Associate Editor
Forbes

11:30 am - 11:50 am Keynote: Exclusive Concepts

11:50 am - 12:15 pm Keynote: Reinventing a Brand for Today and Tomorrow's Customers

How do you take a legacy brand that had not adapted to changing consumer expectations and build a successful business model that positions it for future growth? This is the challenge 1-800-FLOWERS.COM, Inc. faced after it acquired the Harry & David brand in 2014 and began a transformation that would allow it to attract new shoppers while revitalizing the experience for its existing customer base. In this session, Steve Lightman, President, Harry & David, will discuss the strategies it employed to transition the brand from a traditional catalog retailer to an exciting digital experience leader, including:

  • Knowing your customers: How do you create strong brand loyalty that increases the lifetime value of your customers?
  • Assessing your value proposition: What is your unique position in the market and in the minds of consumers?
  • Really understanding who you are as a brand: How do you communicate your brand promise and become more relatable to customers? 
  • Focusing the team on desired outcomes: What does it take to build a team that knows the important role they play in the success of the business?
Steven Lightman, President at Harry & David

Steven Lightman

President
Harry & David

12:15 pm - 12:35 pm Keynote: Zeta Global

Cynthia Janelli, Group Vice President, Global Strategy at Zeta Global

Cynthia Janelli

Group Vice President, Global Strategy
Zeta Global

12:35 pm - 1:00 pm Keynote: Zappos’ Evolved eCommerce Strategy For Shoppers Who Seek Experiences

To mark the 20th anniversary of Zappos, Joe Grusman and team went backwards: all of a sudden, Zappos’ homepage was a throwback to 1999.  When retailers are trying all the latest and greatest tech, why do this? What could it lead to? The results: 8% YOY traffic from Twitter—with social networks abuzz, and engagement intact, Grusman and his team are proving that their new zeitgeist of engagement versus transactions are leading to a halo effect. Join Joe, who oversees all of eCommerce Marketing for Zappos, as he showcases how to use data to build out unique eCommerce marketing that leads to transactions (and into today’s currency, not 1999!).
Joe Grusman, GM, eCommerce Marketing at Zappos Family of Companies

Joe Grusman

GM, eCommerce Marketing
Zappos Family of Companies

1:00 pm - 2:00 pm Meet & Greet Lunch

Get outside, soak up the sun, and have all the learnings from the morning really sink in!

1:00 pm - 2:00 pm Invitation-Only Private Lunches

Join us for one of six invitation-only private lunches. For more information, contact Chet Silverman, at Csilverman@wbresearch.com.

Track A: Elevating Your eCommerce: What’s Next

2:00 pm - 2:10 pm Chairperson’s Opening Remarks

Neel Grover, Founder & CEO at Indi Engage

Neel Grover

Founder & CEO
Indi Engage

2:10 pm - 2:30 pm C-Level Chat: Breaking Through A Multi-Billion Dollar Market By Engaging and Empowering Your Customers

Carbon38 was founded a simple premise - Fashion-forward activewear designed by women for women.  Katie’s mission has been making products available from independent female-led clothing labels, and in the process has disrupted the athletic wear industry.  To date, 75% of the 250 brands that are featured on Carbon38 are female founded. Hear her recipe for success and growth, and understand how to become a disruptive leader in your vertical. 
Katie Warner Johnson, Co-Founder & CEO at Carbon38

Katie Warner Johnson

Co-Founder & CEO
Carbon38

Daphne Howland, Sr. Reporter at Retail Dive

Daphne Howland

Sr. Reporter
Retail Dive

2:30 pm - 2:50 pm Lessons From 1 Billion Shopping Sessions

In this session, eCommerce strategist, Ed Kennedy will share shopping behavior from over 160 ecommerce websites including average conversion rates, bounce rates, traffic sources, and more. If you’ve ever wanted to benchmark your website against a large sample size of other retailers and brands, you won’t want to miss this session.
Ed Kennedy, Senior Director, eCommerce at Episerver

Ed Kennedy

Senior Director, eCommerce
Episerver

2:50 pm - 3:15 pm Panel Discussion: Elevating Your UX To Keep The Customer At The Center

What’s the next generation of CX look like?  This session delves into the nitty gritty of UX – and gets you focused on how to get customers through the purchase funnel. UX experts from Everlane, Fossil, Facebook and Newegg present comprehensive methods to enhance your UX during this group panel. 

  • Hands on testing: tactics to ensure that you are providing a great customer experience across all channels 
  • Deciding which are the best products and measurement tools to optimize your UX
  • Align your UX strategies with your technology partners

Ross Higgins, Sr. Director, User Experience & Design at Newegg

Ross Higgins

Sr. Director, User Experience & Design
Newegg

Jatin Pahuja, VP, Product at Everlane

Jatin Pahuja

VP, Product
Everlane

Chad Cornstubble, VP, eCommerce at Fossil Group, Inc

Chad Cornstubble

VP, eCommerce
Fossil Group, Inc

3:15 pm - 4:00 pm Top Chef Meet-Up!

Is cooking or baking your favorite past time? Join this meet-up in the Social Lounge to swap recipes and get inspired for your next dinner party!

4:00 pm - 5:00 pm Cheers With Peers (Retailer Only)

For more information, contact Chet Silverman at Csilverman@wbresearch.com

(1) Martini Tasting 

(2) Champagne & Oyster Party

(3) Specialty Cocktail Tasting

(4) Margarita Bar

(5) Rose Tasting

(6) Gin Tasting
The path to purchase is consistently top of mind for digital retailers. Optimizing their path is critical to conversion, and ensuring obstacles are removed is key.  This session looks at ways to assist to the sale, driving engagement and ultimately get conversions. Learn from dynamic speakers from Tortuga Backpacks, Nordstrom, Lowe’s and Ferrero USA as they outline how to maximize the path to purchase: 

  • Building site experiences to make your brands relatable to your customers 
  • Exploring different ways to provide content to the customer in an interactive way: utilizing video, blogs and customer education strategies 
  • Recognizing your site is a ‘living’ document— learning how to be responsive to today’s online shopper 
  • Collecting customer data to provide detailed insights to help shape personalized interactions in the future 
Fred Perrotta, Co-Founder & CEO at Tortuga Backpacks

Fred Perrotta

Co-Founder & CEO
Tortuga Backpacks

Shyamala Soundari Kuppusamy, Sr. Director of Product Management, eCommerce at Lowe's

Shyamala Soundari Kuppusamy

Sr. Director of Product Management, eCommerce
Lowe's

Greg Harris, VP, Strategic Services at eZdia Inc.

Greg Harris

VP, Strategic Services
eZdia Inc.

4:25 pm - 4:40 pm Executive Presentation With A Retail Client

Hear about the latest tech driving the reinvention of the online retail experience!  

4:40 pm - 5:00 pm Re-Platforming And Partnering To Launch A New eCommerce Experience

As a leader of The Honest Company’s software engineering team, Rokas’ areas of focus (analytics, product management and digital operations) have contributed to ~ 50% of company revenue. One of his biggest projects: replaforming. Learn how to launch a totally new eCommerce experience in a three month discovery process.

  • Determining which eCommerce platform that will positively impact multiple business units from discovery to fulfillment
  • Optimizing the shopping journey by gathering data insights, and ensuring the discoverability path is clear
  • Providing a speedy feature-rich shopping experience for the customer
Rokas Venckus, Director, Software Engineering at The Honest Company

Rokas Venckus

Director, Software Engineering
The Honest Company

Track B: Standing Out With Creative, Content, And Your Brand

2:00 pm - 2:10 pm Chairperson’s Opening Remarks

2:10 pm - 2:30 pm C-Level Chat: How The APL Obsession Went From Organically Grown To Omni-Channel

Adam and Ryan Goldston, Founders of APL, will talk about the genesis of the company and how they built it from the ground up without raising outside capital. Listen to their omni-channel growth story - being one of the first digitally native footwear brands to successfully build an online community of customers, organically. With a small team, they took the brand from being online only to integrating global wholesale and have now successfully opened their first flagship at The Grove in Los Angeles, where they became the first independent, digitally native brand to do so. They'll walk you through the evolution of the brand and how social media and in-person experiences has played an integral part and what the future of retail looks like in their eyes.
Adam Goldston, Co-Founder at Athletic Propulsion Labs (APL)

Adam Goldston

Co-Founder
Athletic Propulsion Labs (APL)

Ryan Goldston, Co-Founder at Athletic Propulsion Labs (APL)

Ryan Goldston

Co-Founder
Athletic Propulsion Labs (APL)

2:30 pm - 2:50 pm Executive Presentation With A Retail Client

Hear about the latest tech driving the reinvention of the online retail experience!  
Using the voice of your customer as an advocate for your brand can be a powerful tool in a retailer’s arsenal. Looking to turn followers and likes into revenue? Want to go beyond reviews and UGC? This panel, featuring brands like Threadless, RVCA, FabFitFun and Birdies, brings social advocacy to life. 

  • Fostering brand loyalty and building a cult following through inspirational social media programs
  • Making your brand “addicting”—what drives fans and followers to keep coming back for more 
  • Identifying brand advocates who thrive in social environments and can bring others in 
  • Turning fans into brand ambassadors, and turning that ambassador into a micro-influencer 
Elizabeth Schmidt, Director, Digital Marketing at Threadless

Elizabeth Schmidt

Director, Digital Marketing
Threadless

Cathey Curtis, Global General Manager, RVCA Women's at RVCA

Cathey Curtis

Global General Manager, RVCA Women's
RVCA

Bianca Gates, CEO & Co-Founder at Birdies

Bianca Gates

CEO & Co-Founder
Birdies

Carter Baldwin, VP, Content & Creative at FabFitFun

Carter Baldwin

VP, Content & Creative
FabFitFun

3:15 pm - 4:00 pm Top Chef Meet-Up!

Is cooking or baking your favorite past time? Join this meet-up in the Social Lounge to swap recipes and get inspired for your next dinner party!

4:00 pm - 5:00 pm Cheers With Peers (Retailer Only)

For more information, contact Chet Silverman at Csilverman@wbresearch.com

(1) Martini Tasting 

(2) Champagne & Oyster Party

(3) Specialty Cocktail Tasting

(4) Margarita Bar

(5) Rose Tasting

(6) Gin Tasting
This workshop styled panel will walk you through a content checklist!  If you’re interested in managing content more effectively, developing engaging content or enhancing your current program, this interactive panel is for you! 

  • Connected devices: Thinking about content in the context of consumer devices 
  • Connecting the dots between how customers want to interact with content, and what opportunities can emerge for marketers 
  • Focusing on where your customer is located for mobile content
  • Injecting product suggestions with the moments that matter in their lives 
Jeff Burchett, VP, Creative at Custom Ink

Jeff Burchett

VP, Creative
Custom Ink

Jenny Seyfried, VP, Brand at FIGS

Jenny Seyfried

VP, Brand
FIGS

Violaine Muras, Global Digital Director at OPI Products, Inc.

Violaine Muras

Global Digital Director
OPI Products, Inc.

Craig Kapilow, Sr. Director Brand Partnerships & Integrated Marketing at Rue La La

Craig Kapilow

Sr. Director Brand Partnerships & Integrated Marketing
Rue La La

4:25 pm - 4:40 pm Executive Presentation With A Retail Client

Hear about the latest tech driving the reinvention of the online retail experience!  

4:40 pm - 5:00 pm Your Fans Are Your Top Source For Content: How To Leverage Them

Actress Kate Hudson may be known as the co-founder and ‘face’ of Fabletics, but over the past year, one of the brand’s top sources for marketing content is from Kate’s engaged community of Fabletics members! Join Carly as she presents a how-to session on ways customers are providing content across platforms, and in turn, fueling sales:

  • Finding the best approaches to connect with your fans and get great engagement from them 
  • Walking through examples of user generated content (from product models to lifestyle videos and more) 
  • Understanding that fans can help you bolster sales

Carly Dahlen, Sr. Director, Customer Acquisition at Fabletics

Carly Dahlen

Sr. Director, Customer Acquisition
Fabletics

Track C: Customer Loyalty, Engagement & CX

2:00 pm - 2:10 pm Chairperson’s Opening Remarks

2:10 pm - 2:30 pm Off And Running: Rhone’s Omni-Rewards Loyalty Launch

Retailers across the industry are revamping their Loyalty programs as customers’ standard expectations have changed. This past July, men’s performance lifestyle brand, Rhone, released their new Rhone Rewards loyalty program, touting the “perks” that customers demand, from free 2-day shipping to no membership fees. Join CMO, Adam Bridegan, -  discover tricks that have increased loyalty and resulted in triple digit growth year over year since inception!

  • The research and implementation story behind Rhone Rewards
  • Why charging for perks will be detrimental to your brand
  • Listening to naysayers but finding a way to make your project happen!
  • The data that fueled further growth since implementing Rhone Rewards
  • Taking the data and feedback and turning it into actionable insights 
Adam Bridegan, CMO at Rhone

Adam Bridegan

CMO
Rhone

2:30 pm - 2:50 pm Executive Presentation With A Retail Client

Hear about the latest tech driving the reinvention of the online retail experience!  
This panel puts the post purchase process and loyalty at the forefront. Go beyond developing standard retention programs to shape strategies that drive real long-term engagement. Heads of CRM and customer engagement from major retailers walk through their loyalty programs.

  • Knowing customer preferences to push offers and promotions that keep them engaged, and build connections 
  • Deciding if your customer base is ready and willing to pay for a membership program—and what perks may it entail
  • Experiences for “members-only”: what exclusivity is featured and how community is being built around membership and loyalty programs
  • More than free shipping: what perks are customers are really valuing as brands keep raising the stakes? What is meaningful loyalty today? 
  • Determining what drives loyalty for the next gen customer: how to reduce a dependency on promotions 
Jenelle Sheridan, Head of Strategy & Customer Engagement at Athleta

Jenelle Sheridan

Head of Strategy & Customer Engagement
Athleta

Nadia Conti, Director, CRM & Loyalty at Vera Bradley

Nadia Conti

Director, CRM & Loyalty
Vera Bradley

Alex Banys, Sr. Director, Global eCommerce Digital Marketing at Specialized Bicycle Components

Alex Banys

Sr. Director, Global eCommerce Digital Marketing
Specialized Bicycle Components

3:15 pm - 4:00 pm Top Chef Meet-Up!

Is cooking or baking your favorite past time? Join this meet-up in the Social Lounge to swap recipes and get inspired for your next dinner party!

4:00 pm - 5:00 pm Cheers With Peers (Retailer Only)

For more information, contact Chet Silverman at Csilverman@wbresearch.com

(1) Martini Tasting 

(2) Champagne & Oyster Party

(3) Specialty Cocktail Tasting

(4) Margarita Bar

(5) Rose Tasting

(6) Gin Tasting

4:00 pm - 4:25 pm Case Study Remix: SMS: The Glue That Is Driving Omni-Channel Shopping And Customer Engagement

In today’s crowded, and often boring, digital landscape, SMS is not only a way to break out and be interesting, but deliver an omni-channel experience in a way that no other marketing touchpoint can. A host of brands have found SMS to be second only to email in not just profitability, but immediacy of sales. Plus, it’s a way to stay relevant to the new crop of consumers, Gen Z, who are becoming increasingly resistant to traditional (read: dull) forms of marketing.  During this interactive case study David Lorango from Teleflora will address:

  • Determining why brands don’t have the guts to take the SMS plunge
  • Learning how SMS will bring incremental sales not just to digital, but brick and mortar
  • Real life examples of driving sales without being “spammy”
David Lorango, VP, eCommerce at Koral

David Lorango

VP, eCommerce
Koral

4:25 pm - 4:40 pm Executive Presentation With A Retail Client

Hear about the latest tech driving the reinvention of the online retail experience!  

4:40 pm - 5:00 pm How The AR Cloud Will Empower The Next Generation Of Immersive Commerce Experiences

Augmented and virtual reality have the potential to revolutionize the customer experience by enabling hyper-customization of product offerings and allowing customers to visualize products in the home environments. By 2020,  Gartner, Inc. predicts that 100 million consumers will shop in AR online and in-store. With the advent of 5G connectivity, the use cases for VR and AR will explode, since the current slow download speeds of large 3D objects will no longer be an issue. Innovative startups like 6D.ai are already providing real-time 3D mapping on smartphones, allowing consumers to create a digital replica of their world in seconds without an internet connection. This “mirror world” or AR Cloud is immediately available for AR commerce applications. Customer experiences that adapt to your environment in real time are now possible. 

With 5G and the promise of the AR Cloud retailers can build experiences in public places that are persistent across devices and immediately adapt to physical changes in the environment. You can think of walking through your backyard and having customized products presented in luminous 3D form hanging from tree limbs or placed perfectly between plants. You can even have AR advertisements superimposed on cars stopped at an intersection. Immersive experience will no longer rely on pre-set virtual spaces that can only work in customized spaces in stores. Now any object, wall, street, chair, or desk can become an interactive element for AR products. 

In this session, we will review the state of the art in AR cloud technology and present various live demos of immersive shopping experiences that adjust and adapt in real time to the world around us.

Eduardo Siman, Director of IT at Intradeco Apparel

Eduardo Siman

Director of IT
Intradeco Apparel

Track D: Driving Insights With AI & Data

2:00 pm - 2:10 pm Chairperson’s Opening Remarks

2:10 pm - 2:30 pm Data As A Cross-Functional Resource: The Balance Between Creative, Marketing And Analytics

Deepa Gandhi, Founder & COO at Dagne Dover

Deepa Gandhi

Founder & COO
Dagne Dover

2:30 pm - 2:50 pm Executive Presentation With A Retail Client

Hear about the latest tech driving the reinvention of the online retail experience!  
This session presents use cases for more effective ways to use customer data, outlining how to get greater insights and provide a better customer experience. Join HP, Dollar Shave Club and GSK as they outline how they’ve used data effectively at their organizations, and how you can do the same.

  • Unifying customer data across platforms to get useful customer insights 
  • Understanding how AI can be used as a customer acquisition tool 
  • Discussing the challenges and results from a real-time AI implementation 
  • Optimizing campaigns to ensure that customers receive personalized messaging vs. mass messaging 
Amber Hameed, VP, Information Systems at Dollar Shave Club

Amber Hameed

VP, Information Systems
Dollar Shave Club

Amy Labroo, Head of Digital & Creative at GSK

Amy Labroo

Head of Digital & Creative
GSK

Kyle Fossen, Sr. Manager of Strategy & Demand Generation at HP, Inc.

Kyle Fossen

Sr. Manager of Strategy & Demand Generation
HP, Inc.

3:15 pm - 4:00 pm Top Chef Meet-Up!

Is cooking or baking your favorite past time? Join this meet-up in the Social Lounge to swap recipes and get inspired for your next dinner party!

4:00 pm - 5:00 pm Cheers With Peers (Retailer Only)

For more information, contact Chet Silverman at Csilverman@wbresearch.com

(1) Martini Tasting 

(2) Champagne & Oyster Party

(3) Specialty Cocktail Tasting

(4) Margarita Bar

(5) Rose Tasting

(6) Gin Tasting

4:00 pm - 4:25 pm Panel Discussion: Building Lookalike Personas To Attract New Customers

The first step in personalization is all about segmentation. This panel deep dives into how to create optimal personas so that you can shape the customer experience of the future. Digital experts from Newton Baby and Banana Republic present tactics for personalization that guarantee a conversion lift.

  • Modeling quality, research-driven personas of your customers 
  • Knowing what KPIs to use to create lookalike customer profile 
  • Utilizing lookalike modeling for predictive analytics to uncover spending trends on what, where, and when similar customer buy 
  • Building tactics to find new clients and drive them to your site when your lookalike model is created 
  • Incrementally testing to determine the optimal level of personalized promotions and messaging 
Aaron Zagha, CMO at Newton Baby

Aaron Zagha

CMO
Newton Baby

David Yang, Sr. Director, Digital Innovation & Global Operations at Banana Republic

David Yang

Sr. Director, Digital Innovation & Global Operations
Banana Republic

4:25 pm - 4:40 pm Executive Presentation With A Retail Client

Hear about the latest tech driving the reinvention of the online retail experience!  
Coulter Lewis, Founder & CEO at Sunday

Coulter Lewis

Founder & CEO
Sunday

4:40 pm - 5:00 pm Retailer Case Study


Coulter Lewis, Founder & CEO at Sunday

Coulter Lewis

Founder & CEO
Sunday

Track E: Innovation & Disruption In eCommerce

2:00 pm - 2:10 pm Chairperson’s Opening Remarks

2:10 pm - 2:30 pm Cultivating Authentic Connections That Cut Through The Noise

Jonathan Shokrian founded MeUndies in 2011 to transform the way people buy and feel about underwear. MeUndies won over the hearts of consumers and cultivated a vocal, engaged online community. This community-driven approach has become the backbone of MeUndies’ success. By celebrating real people through brand campaigns, social content, and more, MeUndies has brought consumers deeper into the fold and built a thriving, profitable business. In this session, their Founder and CEO will discuss how MeUndies’ creative, values-driven approach to brand-building has evolved the company into a platform for self-expression.
Jonathan Shokrian, Founder & CEO at MeUndies

Jonathan Shokrian

Founder & CEO
MeUndies

2:30 pm - 2:50 pm Recurly + CauseBox: Subscription Growth For Social Good

Causebox, the leading membership for socially-conscious consumers, has successfully grown its mission-driven subscription business amidst a crowded market.  Learn why more eCommerce businesses are looking to the subscription model to extend customer LTV and brand loyalty. Founders from Causebox and Recurly, a leader in subscription management, will discuss ways to drive subscriber engagement, membership and retention. 
AI can be really effective in online and omnichannel retail, but does have limitations in certain contexts. This group panel will evaluate when and how to use it most effectively, not as a replacement for human interaction with customers, but as a way to enhance it.

  • Integrating AI to use for customer assistance for seamless and informative experiences 
  • Thinking about the balance of AI-tech integration with human touch 
  • Intensifying the focus on analytics and data efficiency—how marketers are using metrics to apply AI beyond just personalization 
  • Pattern recognition and predictive modeling to unlock human creativity and human-like intuition 
Dell Hudman, Director, eCommerce & Digital Marketing at Filson

Dell Hudman

Director, eCommerce & Digital Marketing
Filson

Taylor Hansen, Director, Digital & eCommerce at Kendo Brands

Taylor Hansen

Director, Digital & eCommerce
Kendo Brands

Joseph Babcock, Head of Data Science at Moda Operandi Inc.

Joseph Babcock

Head of Data Science
Moda Operandi Inc.

3:15 pm - 4:00 pm Top Chef Meet-Up!

Is cooking or baking your favorite past time? Join this meet-up in the Social Lounge to swap recipes and get inspired for your next dinner party!

4:00 pm - 5:00 pm Cheers With Peers (Retailer Only)

For more information, contact Chet Silverman at Csilverman@wbresearch.com

(1) Martini Tasting 

(2) Champagne & Oyster Party

(3) Specialty Cocktail Tasting

(4) Margarita Bar

(5) Rose Tasting

(6) Gin Tasting
During this story telling session you’ll hear about and learn from the highs, lows, and more from founders of three highly disruptive retail companies. They’ll walk through their growth stories, obstacles they’ve faced along the way and leave you reinvigorated at the end of this brand focused group session.
Roderick De Rode, Founder & CEO at Spinn Inc.

Roderick De Rode

Founder & CEO
Spinn Inc.

Bouchra Ezzahraoui, Founder at Aurate

Bouchra Ezzahraoui

Founder
Aurate

Carly Stein, Founder at Beekeeper’s Naturals

Carly Stein

Founder
Beekeeper’s Naturals

4:25 pm - 4:40 pm Executive Presentation With A Retail Client

Hear about the latest tech driving the reinvention of the online retail experience!  

Evan Wright

Sr. Business Development Manager, Cross-Border
Avalara

4:40 pm - 5:00 pm Machine Learning And Mobile -- Without An Engineering Team

Brands can reap the benefits of data-driven techniques to reach new customers directly, test new products and help create passionate brand fans without a dedicated team of engineers.

Discover how Zulily leveraged proprietary data science and machine learning technologies to reach the right customers in the right channel with the right message. In a session led by Brian Doherty, Zulily’s integrated marketing and partnerships lead, retailers can learn how his team has worked with both global and up-and-coming brands to modernize “traditional” retail techniques of stoking curiosity, creating urgency and providing entertainment with: 
  • Strategies for brands who want to dip their toe into cutting edge martech 
  • Case studies that show how brands built genuine connections with customers, increased email databases, and tested products efficiently 

Brian Doherty, Manager, Integrated Marketing & Partnerships at Zulily

Brian Doherty

Manager, Integrated Marketing & Partnerships
Zulily

Okay ladies, let’s get information! Listen and be inspired by an accomplished panel of fierce femmes; then, cultivate new friendships and discuss the issues that were raised on the panel. Hosted by Naked Wines.
Audrey McLoghlin, Founder at Frank & Eileen/Grayson

Audrey McLoghlin

Founder
Frank & Eileen/Grayson

Chelsea Mueller, CMO at Cheaper Than Dirt

Chelsea Mueller

CMO
Cheaper Than Dirt

Bianca Gates, CEO & Co-Founder at Birdies

Bianca Gates

CEO & Co-Founder
Birdies

Angela Caltagirone, SVP, Global Digital & Brand at Vionic Group LLC

Angela Caltagirone

SVP, Global Digital & Brand
Vionic Group LLC

Each of our retailer roundtables has a host to facilitate an in depth discussion around a specific topic. Chat it up with peers who can give you different perspectives on a ton of different challenges, and who share similar interests.

Table 1: Internal Flows & Processes: Ensuring alignment within Merchandising, Planning, Finance, & Operations
Hosted By: Kat Guerrero, Product Manager, Business Tools, UncommonGoods

Table 2: Topic Pending
Hosted By: Craig Kapilow, Senior Director, Brand Partnerships & Integrated Marketing, Rue Gilt Groupe

Table 3: Creating The Best Audiences For Facebook And Instagram To Get Your Products Discovered
Hosted By: Mark Bietz, CMO, HalloweenCostumes.com

Table 4: Considerations And Challenges Of Site Enhancement Prioritization
Hosted By: Evan Beigel, Director, eCommerce, GC.com, Guitar Center

Table 5: Mobile eCommerce Design - What's Next?
Hosted By: Bita Shahian, eCommerce Developer/Designer, Cult Gaia
Kat Guerrero, Product Manager, Business Tools at UncommonGoods

Kat Guerrero

Product Manager, Business Tools
UncommonGoods

Craig Kapilow, Sr. Director Brand Partnerships & Integrated Marketing at Rue La La

Craig Kapilow

Sr. Director Brand Partnerships & Integrated Marketing
Rue La La

Mark Bietz, CMO at HalloweenCostumes.com

Mark Bietz

CMO
HalloweenCostumes.com

Evan Beigel, Director, eCommerce, GC.com at Guitar Center

Evan Beigel

Director, eCommerce, GC.com
Guitar Center

Bita Shahian

eCommerce Developer/Designer
Cult Gaia

5:40 pm - 5:40 pm Conclusion of Retailer Hosted Chats & Women in eTail Networking Event

5:40 pm - 5:40 pm End of Day 2