eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

Day Three: Digital And Omni Success

February 21st, 2019

7:40 am - 8:10 am Grab N Go Breakfast In The Expo. Registration Open & Sponsored By Zaius

Grab breakfast to keep you moving and thinking! Be sure to meet someone new!

8:10 am - 8:25 am Chairperson's Opening Remarks

Ed Kennedy - Senior Director, eCommerce, Episerver
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Ed Kennedy

Senior Director, eCommerce
Episerver

8:25 am - 8:45 am Keynote Fireside Chat: Insights Into Under Armour’s Omni Transformation

Adam Blair - Executive Editor Retail TouchPoints Sid Jatia - VP, Global eCommerce, Under Armour
Sid leads the Global Ecommerce business which is operationalized in 30+ countries. In addition, his team is focused on digital commerce growth with emphasis on Connected Fitness monetization, integrated retail, as well as cultivating and standing up new business models. In this exclusive interview, hear how Under Armour is approaching their digital transformation and the lessons learned along the way.
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Sid Jatia

VP, Global eCommerce
Under Armour

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Adam Blair

Executive Editor
Retail TouchPoints

Today’s customers are seeking authentic brand experiences and they want to feel a connection to the brands that they shop. Hear how three different retailers are approaching storytelling to engage their customers and drive loyalty.

Examine:

• What executives are considering as they continue to build modern brands, while ensuring CX gets better
• Ensuring the customers’ needs, desires, and experiences are at the forefront of decision making when deploying new technology 
• Having clear understanding within the organization of your customers’ journey map and how you are influencing the customer through various forms of interactive media
• The smallest details make the biggest difference: ensuring authentic brand voice via digital channels truly connects to the brand promise
• The future of digital storytelling: how immersive media can draw out bigger, better omni-channel sales

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Shawn Gold

CMO
TechStyle Fashion Group

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Derrick Dinglasan

Global Head of Digital
Manduka

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Meera Bhatia

COO
Stella & Dot

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Joseph Schirripa

COO & CFO
Maropost

9:10 am - 9:30 am Keynote Fireside Chat: Staying Flexible And Agile To Innovate Faster

Matt Boyle - Senior Reporter Bloomberg News Igor Cherny - VP, Online, Marketing and Merchandising Technology, The Home Depot
As the world’s largest home improvement retailer, The Home Depot is leveraging technology to power their growth. Join Igor Cherny, Vice President of Technology,  as he discusses how this $100 billion company has embraced digital transformation to develop valuable solutions for their customers and associates. Through this interactive discussion, he showcases:
• How to stay relevant in the age of digital disruption
• The importance of stakeholders collaboration to establish new measurements of success
• Creating a seamless experience for customers to shop wherever, whenever and however they want
• How to creatively overcome challenges and with a team-mindset 

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Igor Cherny

VP, Online, Marketing and Merchandising Technology
The Home Depot

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Matt Boyle

Senior Reporter
Bloomberg News

Retailers are obsessed with analyzing today’s customer journey and pinpointing which part of the path to purchase they are on to personalize the message. The C-Level executives on this panel discuss their ideas for:

• Analyzing today’s customer journey and pinpointing which part of the path to purchase they are on
• Understanding the customer: who they are, what they want in life, and building experiences that nurture their aspirations 
• Keeping your eye on the customers’ preferences of digital interactions with the influx of digital barriers to entry—knowing how a customer likes to connect 
• Communicating with the customer during exploration, purchasing, reviews and shares—are your digital messages human centric?
• Best tech to ensure eCommerce experiences are authentic in the year of artificial intelligence takeover

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Valerie Hoecke

Chief Digital Officer, LVMH Perfumes and Cosmetics
LVMH

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John Hazen

Chief Digital Officer
Boot Barn

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Alan Wizemann

CDO
Dollar Shave Club

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Rachel Hocevar

VP Client Success
Bazaarvoice

9:55 am - 10:45 am Morning Break & Games In The Expo

Play For A Chance To Win Cold Hard Cash

9:55 am - 10:45 am Working Mamas Meet-Up!

Are you a working mama and  this work trip is the new vacation? Meet in the Social Lounge in the back of the Solutions Zone! We’re giving away some fabulous make-up, thanks to LVMH Beauty! (limited supply)

10:45 am - 11:10 am Keynote: Solving User Problems With Solutions That Drive Adoption

Alan Wizemann - CDO, Dollar Shave Club
Join Alan as he analyzes the strategies that build a sophisticated attribution model to identify at what point in the purchase journey a decision is made. He identifies customer engagement behavior in different channels, as well as tips you can take away from the subscription model business.
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Alan Wizemann

CDO
Dollar Shave Club

11:10 am - 11:30 am Keynote: Testing: The Lifeblood Of Personalization

Megan Hoover - Head of eCommerce Testing & Optimization, YETI Coolers Liad Agmon - CEO, Dynamic Yield
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Megan Hoover

Head of eCommerce Testing & Optimization
YETI Coolers

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Liad Agmon

CEO
Dynamic Yield

This is your chance to get a handle on the next big thing in retail and technology. Where are VC’s investing and why? Hear more about which trends they are bullish about and where they wish they had invested. Panelists will:
• Discuss what VC’s see as the next big trend in retail and technology
• Explore the core factors VC’s consider when investing in retail—from top line growth to retention
• Examine why retail investing is less common and which retailers are getting the most VC attention in 2019 and why

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Lisa Wu

Partner
Norwest Venture Partners

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Robin Li

VP
GGV Capital

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Sonia Nagar

VP
Pritzker Group Venture Capital

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Jason Stoffer

Partner
Maveron

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Richard Kestenbaum

Contributor
Forbes

11:55 am - 12:15 pm Keynote: Shopper-First Retailing: What Shoppers Really Want — Based on Data, Not Opinions

Heike Young - Director, Industry Strategy & Insights, Salesforce
The shopping activity of half a billion consumers? Check. Tales of strategy and execution from an industry leader? Check. Join Salesforce and a retail innovator for this data-focused talk exploring the latest shopping trends. Salesforce did a deep dive into the clicks, taps, and purchases of 500 million consumers; a mystery shopping study of 70 stores; and a new survey of 6,000 shoppers to explore how brands can differentiate and win alongside marketplaces. Join us and hear firsthand how one trailblazing brand is putting these findings into action.
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Heike Young

Director, Industry Strategy & Insights
Salesforce

12:15 pm - 12:35 pm Keynote Fireside Chat: Using Technology To Craft Unique And Personalized Retail Experiences

Elizabeth Segran - Staff Writer Fast Company Fernando Madeira - President, Ipsy
Fernando Madeira, President of ipsy — the beauty company of the creator movement — will share insights into how his team is working to solve complex problems using technology to provide more choices for customers. Most recently, Fernando served as the President and CEO of Walmart.com, where he led the U.S. and Latin American websites, accelerating the sites’ growth to deliver a seamless shopping experience for customers.
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Elizabeth Segran

Staff Writer
Fast Company

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Fernando Madeira

President
Ipsy

12:35 pm - 1:00 pm Guest Speaker! Measuring Neural Engagement In Advertising: Driving Customer Engagement

Dr. Moran Cerf - Professor, Neuroscience & Business, Kellogg School of Management, Northwestern University
Do your customers find your digital marketing effective, memorable, attention grabbing, emotionally stimulating, and engaging? That is, after all, your ultimate goal and hope when producing content. Dr. Moran Cerf’s techniques have the answers to identify the most and least engaging moments in advertising, and in real-time. Discover how neuroscience may offer the most accurate measure of ad effectiveness, and how your message can resonate with customers.
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Dr. Moran Cerf

Professor, Neuroscience & Business, Kellogg School of Management
Northwestern University

Lunch

1:00 pm - 2:00 pm Meet & Greet Lunch

Grab some new eTail friends and enjoy lunch in the fabulous sun and fresh air!

1:00 pm - 2:00 pm Private Lunch Hosted By Bread

Jeremy Bass - VP of Partnerships, Bread
Join Bread for a session on how payments are transforming retail and powering better customer experiences. Bread will share the success story of a leading retailer that has boosted average-order-value by over 60% by offering a white-labeled pay-over-time solution. We will also discuss insights on the ever-expanding landscape of payment options and how to use financing at the point of sale to improve overall conversion and boost revenue. 
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Jeremy Bass

VP of Partnerships
Bread

1:00 pm - 2:00 pm Private Lunch Hosted by Tinyclues: Lunch & “Earn”: How AI Outperforms Segmentation To Drive Millions In Campaign ROI

We would love to invite you to a luncheon where we will share great food and strategic marketing campaign tactics.

Tinyclues is an AI-first solution that takes the busywork (and inaccuracy) out of traditional segmentation approaches. We work with large global retailers such as Fnac, Lacoste, Rakuten and major travel and hospitality brands such as Air France, AccorHotels, and ClubMed.

In this lunch session, we will show you some common campaign targeting pitfalls that not only cost millions in revenue, but put your customer experience at risk. We will also show you briefly how deep learning can solve these issues to great effect: an average of 79% increase in campaign revenue, a 51% customer engagement increase, and a 19% decrease in unsubscribes.

Please join us! 

1:00 pm - 2:00 pm Private Lunch Hosted By IBM

Today, most consumers have come to appreciate experiences over possessions. This rings familiar in all interactions, whether it's the experience of visiting a brick and mortar store on a mobile device or over an E-commerce platform. Customers are increasingly putting value on their pre and post-purchase experiences. For retailers, this means providing immediate customer service, and connected, personalized and contextual interactions. Join us for this luncheon where we will showcase how leading retailers are using AI to deliver tailored experiences, offers and messages to their customers.

1:00 pm - 2:00 pm Private Lunch Hosted By Clicktale: How To Balance Delivering Great Digital Customer Experience With Driving e-Commerce Revenue

Keith Swiderski - Director, Digital Customer Experience, Avis Budget Group
As digital marketers and e-commerce practitioners, we are faced with a daily battle. We understand the need to provide our customers an exceptional digital customer experience, yet we are targeted on delivering increased interaction, conversion and revenue. Tactics that "ugly up" our digital properties help to drive consumers through funnels, but they are jarring and disruptive - often resulting in a negative experience. 

Keith Swiderski, Director of Digital Customer Experience at AVIS Budget Group, shares his learning on using insight to better understand customer behavior and make data-driven decisions on how and when to strike the balance between conversion and experience. He will uncover practical examples of how his team is tackling complex experience challenges while delivering increased digital revenue by: 

• Defining the right goals and aligning them to digital marketing efforts
• Using data & insight to determine the right engagement or conversion tactics in context of the consumer mindset within the buyer journey
• Utilizing the collaborative intelligence of human and technology to optimize content engagement, in-page behaviors and digital journeys
• Connecting VOC feedback with experience analytics in order to quantify and prioritize website issues
• Building capability to segment customers and personalize their experience 
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Keith Swiderski

Director, Digital Customer Experience
Avis Budget Group

1:00 pm - 2:00 pm Private Lunch Hosted By Moovweb: Deliver Sub-Second Digital Experiences To Customers In Less Than 8 Weeks

Ajay Kapur - CEO and Co-Founder, Moovweb
As the number of mobile shoppers continues to rise with each passing year, the importance of a stellar mobile experience cannot be denied. One of the most crucial aspects of the mobile experience is speed. 

Join Moovweb’s co-founder and CEO, Ajay Kupar, for a private lunch at the MPO Room of the JW Marriott on February 21st at 1:05pm to learn how you can transform your current mobile site into a highly converting, Progressive Web Application (PWA) with sub-second speed.

The session will also cover:

• Why PWAs boost SEO, SEM, and conversion rates
• How to quickly and effortlessly build PWAs
• Proven techniques to overcome common challenges on the back-end
• Best practices to avoid disrupting the existing consumer experience

We hope to see you there!
Team Moovweb 
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Ajay Kapur

CEO and Co-Founder
Moovweb

Track A: Diving Into Data And AI

2:00 pm - 2:10 pm Chairperson's Opening Remarks

2:10 pm - 2:40 pm Case Study Remix: Do Not Immediately React To Data - Building Holistic Experiences

Frank Ogura - Senior Manager, Content Acquisition, Walmart Labs
• Listening and adapting to customers as to how, when and where customer want to buy
• Creating contextual content for the customer to facilitate a path to purchase
• Assessing technology to advance customer services and personalized product recommendations
• Recognizing the online customer in the control and to make the point of sale a point of experience

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Frank Ogura

Senior Manager, Content Acquisition
Walmart Labs

2:40 pm - 3:00 pm Jumpshot Presentation

Hear about the latest technology to help you get a better handle on your data!  
As retailers, we generally have an abundance of data at our fingertip, but, are you really using it to its full potential? This diverse group of retailers will discuss the ways that they are leveraging data to design experiences that set them apart from the competition. Examine tips around:

• Listening and adapting to customers as to how, when and where customer want to buy
• Creating contextual content for the customer to facilitate a path to purchase
• Analyzing your data needs and challenges—do you truly know your customer?
• Implementing innovative  methods  to use for predictive analytics and new prospects
• Filtering data to analyze which segments have greatest demand and profit potential
• Turning data into a story for your marketing needs—unlocking data’s potential to create a greater customer interactive experience and lead on path to purchase

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Lisa Nicklin

Chief Digital Officer
Windsor Fashions

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Andy Mueller

Director of Digital Analytics
APMEX

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Adra Graves

Director, Digital Product Analytics
Dollar Shave Club

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Kelly DeRosa

Director, Retail Strategy
IgnitionOne

3:30 pm - 4:15 pm Happy Hour Beer Networking Break In The Expo!

It’s the happiest hour at the happiest conference you’ve ever been to!

3:30 pm - 4:15 pm Yogis Meet-Up!

Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the expo, and pick up some yogi swag, courtesy of Manduka (limited supply). Namaste!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global

Join Linc Global in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo

It's Beer O'Clock! Join paytech company Modo for an exclusive craft beer tasting event during eTail West. We'll learn about how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Attendees will be gifted with a wooden flight set of their own!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers! Wine Hosted By Criteo

Join Criteo for an exclusive wine tasting event! Learn more about the unique flavors, ingredients, and distilling methods as we share a fine assortment of reds and whites. Our on-site sommelier will guide you through the tasting, answer all your questions, and explain how to expertly pair each wine with food. Whether you prefer fresh and fruity, or earthy and bold—let's raise a glass together, and find a flavor you’ll love.
With access to AI, retailers are achieving greater levels of personalization than ever before. Instead of a one size fits all strategy, we are seeing a 1:1 relationship at scale. Hear how this group of retailers is achieving more refined levels of personalization by:

• Tracking buyers’ search and purchase patterns to predict how or what they may buy
• Leveraging search and product purchases to display recommended products 
• Moving the customer along the path to purchase by pushing personalized information 
• Moving closer to potential customers—how hyperpersonalization is zeroing in on acquiring your next, best customer

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Ranjeet Edlabadkar

Director, Marketing Investments & Operations
Petco

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John Evons

VP, Global Direct-to-Consumer
KEEN

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Kate Reeder

Director, Web
Uber

4:40 pm - 5:00 pm In God We Trust. All Others Must Bring Data

Chris Clark - Co-founder & CTO, Grove Collaborative
Worried that you don't have enough employees with PhDs? Are your LinkedIn connections bragging about their algorithms while you just caught your colleague googling "VLOOKUP"? Or perhaps you are just concerned you have small data.

The reality is that most decisions don't need fancy algorithms or expensive prediction engines. Most decisions just need simple, accurate, supporting data. But if the data is hard to get, then decisions get made without it.

At Grove, instead of spending our precious neurons tuning deep learning models, we've focused on giving all of our employees access to up-to-date, easy-to-use, and complete datasets. Come with me on Grove’s data journey and see examples of how much power lies in simple analysis when you get data infrastructure, tools, and culture right.
• Infrastructure: Fast; complete; up-to-date; Pick all three or risk no one using it.
• Tools: Licenses and training for everyone! Data is not a specialty.
• Org. & Culture: Avoid the plague of almost-but-not-quite-useful dashboards and the curse of “Susan is out of the office today, and no one else can run that report.”

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Chris Clark

Co-founder & CTO
Grove Collaborative

Track B: Testing, UX And Product

2:00 pm - 2:10 pm Chairperson's Opening Remarks

2:10 pm - 2:40 pm Case Study Remix: Transforming Retail Through Design

Jyoti Shukla - VP of User Experience, Nordstrom
Whether shopping online, with the app or in-store, Nordstrom has explored many ways of enhancing customer service through personalized experiences. User experience weaves together customer-centric design and copy to drive customer engagement and help make the shopping experience more intuitive, fun, and delightful through the following initiatives: 
• Dynamic Looks: Nordstrom uses curated style boards to help influence and inspire customer shopping behaviors.
• Omni Channel: Knowing how to speak to your customer and engage them regardless of their preferred shopping channel.
• Lean Design: How Nordstrom approaches user experience and aims to encourage its team of designers to be collaborative, receive feedback often and be solution-orientated. 

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Jyoti Shukla

VP of User Experience
Nordstrom

2:40 pm - 3:00 pm Testing UX to Drive Online Conversions

Alix de Sagazan - Co-Founder & CEO, AB Tasty
Strong UX is the key to increasing online conversions. Alix de Sagazan, along with Matt Sparks, Ecommerce Optimization Manager of Ashley HomeStore, discuss how practicing testing lead them to simplify the customer journey, resulting in a 15% increase in conversions.
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Alix de Sagazan

Co-Founder & CEO
AB Tasty

3:00 pm - 3:30 pm From The Treetop: How Business Owners’ Personal Characteristics Impact Their Business

Morri Chowaiki - Head of Sales and Retail, The Shark Group
The story of Morri Chowaiki, from the glamour of Hollywood, to dark alleys and smelly kitchens to the pinnacle of success, and his funding on Shark Tank. Riches to rags to riches, Daymond John gave him a real deal, not only licensing the Hanukah Tree Topper®, but placing him as the Head of Sales and Retail of the Shark Group.

Morri shares his own life story as a framework for entrepreneurs everywhere.  From young to not-so-young, inventors, retirees, wannapreneurs, start-ups, or even others trying to get on Shark Tank, From The Treetop is a fascinating education in sales and hustle —it’s a great story!

A lot of people have asked him, “How did you get here from there?”  This is how.  

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Morri Chowaiki

Head of Sales and Retail
The Shark Group

3:30 pm - 4:15 pm Happy Hour Beer Networking Break In The Expo!

It’s the happiest hour at the happiest conference you’ve ever been to!

3:30 pm - 4:15 pm Yogis Meet-Up!

Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the expo, and pick up some yogi swag, courtesy of Manduka (limited supply). Namaste!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global

Join Linc Global in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo

It's Beer O'Clock! Join paytech company Modo for an exclusive craft beer tasting event during eTail West. We'll learn about how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Attendees will be gifted with a wooden flight set of their own!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Wine Hosted By Criteo

Join Criteo for an exclusive wine tasting event! Learn more about the unique flavors, ingredients, and distilling methods as we share a fine assortment of reds and whites. Our on-site sommelier will guide you through the tasting, answer all your questions, and explain how to expertly pair each wine with food. Whether you prefer fresh and fruity, or earthy and bold—let's raise a glass together, and find a flavor you’ll love.

4:40 pm - 5:00 pm Experiential eCommerce - Crafting Meaningful Experiences To Engage Customers And Drive Sales

Erik Fialho - Co-Founder & COO, LeftLane Sports
Customers today want to spend money on experiences rather than things…and the experience business is exactly what you’re in, no matter what line of business. With real people and real passion behind your business, use it as a competitive advantage to make your brand relateable and humanized. Erik presents his findings as to how to:
• Showcase your brand message through imagery, video, and copy, while keeping it consistent to drive customer engagement 
• Putting strong data at the fingertips of your organization: using the power of technology and design to increase engagement and conversion
• Utilizing what your customers are saying (and not saying) to build a better experience

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Erik Fialho

Co-Founder & COO
LeftLane Sports

Track C: Brand, Creative, And Content

2:00 pm - 2:10 pm Chairperson's Opening Remarks

2:10 pm - 2:40 pm Case Study Remix: The Customer Connection: Building A Brand Around Your Target Audience

Divya Gugnani - Co-Founder, Wander Beauty
Wander Beauty has exploded onto the beauty scene, winning 14+ awards, including the coveted Allure Best of Beauty award twice.  And how did Wander Beauty do this? By building a brand that centers entirely around connecting with their core customer, while answering four crucial questions. Join Divya Gugnani as she reveals the four questions (and answers!) to connect with their core customer—Moms and time-starved women:
• The incredible buying and recommendation power of today’s women
• Utilizing a mobile-first acquisition and retention strategy
• Creating a customer community that propels the brand forward, driving increased sales, and brand awareness
• Guiding product innovation by always looking back to your core customer

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Divya Gugnani

Co-Founder
Wander Beauty

2:40 pm - 3:00 pm Creating Shoppable Experiences In A Mobile-First World

Kathleen Gambarelli - Global Product Strategy Lead for Commerce, Snapchat
Consumer buying behavior is changing rapidly in the mobile-first world; staying on pace is a challenge for many. In this talk, Kathleen Gambarelli, will address how Snapchat is leading the charge with innovative and immersive formats and features, like augmented reality and product ads, that help marketers build creative and personalized experiences that connect with their customers in the place where they are most, their phones. 
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Kathleen Gambarelli

Global Product Strategy Lead for Commerce
Snapchat

Designing content that creates an emotional connection to your customer while staying authentic to your brand is no easy task. Panelists will discuss successful content strategies and walk you through their best practices for:
 
• Creating genuine content that offers value to the customer
• Examining the types of content that are resonating the most
• Establishing the emotional connection and letting your brand voice shine through
• Storytelling techniques that help to improve loyalty and drive sales

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Sara Master

Director, eCommerce Marketing and Business Development
Constellation Brands

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Erica Kaufman

Director, Global Content Strategy
Mattel Inc.

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Jenna Habayeb

CMO
Canndescent

3:30 pm - 4:15 pm Happy Hour Beer Networking Break In The Expo!

It’s the happiest hour at the happiest conference you’ve ever been to!

3:30 pm - 4:15 pm Yogis Meet-Up!

Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the expo, and pick up some yogi swag, courtesy of Manduka (limited supply). Namaste!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global

Join Linc Global in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo

It's Beer O'Clock! Join paytech company Modo for an exclusive craft beer tasting event during eTail West. We'll learn about how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Attendees will be gifted with a wooden flight set of their own!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Wine Hosted By Criteo

Join Criteo for an exclusive wine tasting event! Learn more about the unique flavors, ingredients, and distilling methods as we share a fine assortment of reds and whites. Our on-site sommelier will guide you through the tasting, answer all your questions, and explain how to expertly pair each wine with food. Whether you prefer fresh and fruity, or earthy and bold—let's raise a glass together, and find a flavor you’ll love.
How are you thinking outside the box when it comes to your brand marketing? What are you doing to differentiated yourself while remaining true to your brand voice? This diverse group of panelists will talk about some of the initiatives they are trying and talk you through:

• The brand marketing tactics that retailers too a leap of faith using and were “off brand”
• The decision process behind selecting which disruptive marketing worked
• How the messaging was impactful in impressions and sales

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Violaine Muras

Global Digital Director
OPI Products

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Diego de Castro

Director, Global Brand Strategy
Maui Jim Sunglasses

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Jose Nino

VP, Global Digital Strategy
U.S. Polo Association

4:40 pm - 5:00 pm Fireside Chat: Standing Out As An Independent Brand In A Heavily Integrated Market

Diego de Castro - Director, Global Brand Strategy, Maui Jim Sunglasses
In this interview, hear how Maui Jim made its way in a business segment with strong vertical integration and kept the message relevant to consumers and business partners; and how they are keeping up with the growth moving forward.
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Diego de Castro

Director, Global Brand Strategy
Maui Jim Sunglasses

Track D: Customer Engagement & Personalization

2:00 pm - 2:10 pm Chairperson's Opening Remarks

Aly Abji - Sales Lead North America, Infobip
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Aly Abji

Sales Lead North America
Infobip

2:10 pm - 2:40 pm The Customer At The Heart Of eCommerce Operations

Ganesh Srivats - CEO, Moda Operandi, Inc.
To thrive in today’s competitive landscape, it’s a non-negotiable for e-commerce platforms to exceed expectations of both brand partners and customers. This talk will examine the tension in managing interests of both brands and customers, and how through a thoughtfully architected model, one can engineer a solution to promote brands while protecting their needs, and ensuring the customer stays at the heart of the operation. Moda Operandi achieves this by embracing these models:

• Brand Feedback: How can platforms leverage real-time feedback to enhance their service to brand partners? Moda Operandi’s Trunkshow technology tightens the feedback loop, improving productivity for brands and personalization for customers.
• Consumer Access: How can retailers satisfy a customer’s need for access to the brands they love? Moda Operandi does this by eliminating the traditional fashion industry buyer from the equation, giving customers access to complete designer collections, before they’re edited down on department store floors.
• Curation: In the age of Amazon, how can platforms offer the best selection without overwhelming the customer? Moda Operandi values personalization and designer curation to build trust and ensure a seamless shopping experience.

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Ganesh Srivats

CEO
Moda Operandi, Inc.

2:40 pm - 3:00 pm Using Ultra-Personalization And Deep Learning To Make Likeable Ads

Gary Burtka - VP, US Operations, RTB House
Online marketers are hyper aware that ad-block popularity is growing. Users are bombarded with thousands of ads every day, both offline and online. The key problem is that most of them are irrelevant to their needs. In a recent Janrain & Harris Interactive report, 74% of online consumers become frustrated by content that is irrelevant to their needs on a website. Infosys also found that 86% of consumers say personalization plays a role in their purchasing decisions. 

With an increasing volume of customer data at retailers’ fingertips, technology is needed to predict a customer’s next move and deliver personalized advertising message. AI and deep learning are rising to front to deliver incredibly targeted content, relevant to each user’s needs, behaviors and browsing history. In-depth analysis is done by deep learning algorithms within milliseconds, which allows personalized offers to appear instantly tailored for each user. The end result is that campaigns delivers only relevant recommendations, which helps sales and most importantly - makes the experience less frustrating for the user. RTB House data shows that after implementing deep learning into recommendation mechanisms, users clicked on ads up to 41% more than usual.

This presentation will explore:
• How using ultra-personalization strengthens the brand’s relationship with its consumers and accelerates retailers sales, improves conversion rates and increases revenue
• How deep learning AI is enabling ultra-personalization and how this will impact online retail
• A look at the AI technology being utilized in online retail
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Gary Burtka

VP, US Operations
RTB House

Post purchase may be the most important aspect of the customer journey. And it can be more than surveys to know how the customer likes the product. The leaders on this panel identify communication and marketing strategies to continue personalized interactions post purchase. Discover:
• The importance of the post purchase experience for customer retention
• Post purchase communication and marketing strategies that are working
• Identifying your goals from relationship building to validating the purchase

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Tommy Lamb

Director, CRM
Savage X Fenty/TechStyle

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Lindsey Knowles

VP Marketing
Winc

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Beth Monda

SVP, eCommerce and Digital
Beautycounter

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Amit Sharma

CEO & Founder
Narvar

3:30 pm - 4:15 pm Happy Hour Beer Networking Break In The Expo!

It’s the happiest hour at the happiest conference you’ve ever been to!

3:30 pm - 4:15 pm Yogis Meet-Up!

Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the expo, and pick up some yogi swag, courtesy of Manduka (limited supply). Namaste!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global

Join Linc Global in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo

It's Beer O'Clock! Join paytech company Modo for an exclusive craft beer tasting event during eTail West. We'll learn about how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Attendees will be gifted with a wooden flight set of their own!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Wine Hosted By Criteo

Join Criteo for an exclusive wine tasting event! Learn more about the unique flavors, ingredients, and distilling methods as we share a fine assortment of reds and whites. Our on-site sommelier will guide you through the tasting, answer all your questions, and explain how to expertly pair each wine with food. Whether you prefer fresh and fruity, or earthy and bold—let's raise a glass together, and find a flavor you’ll love.
Customers want to readily connect with their favorite brands. So which digital tools are you using that bridge seamless experiences and ensure loyalty? More over, is your loyalty program stale? Learn from this panel to go beyond discounts to make loyalty fun, and drive customers to buy:
• Assessing which digital tools really bridge seamless experience for customers to ensure an “always on” approach
• Incorporating location based marketing to boost loyalty
• Building in new payment options, and how that has changed how customers are loyal

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Alicia Radabaugh

Director, eCommerce
MVMT Watches

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Joshua Margolis

VP Customer Journey
Caesars Entertainment

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Kate Jung

Director, Loyalty, Mobile and Partnership
EXPRESS

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Nick Dujnic

Vice President of Marketing
LiveIntent Inc.

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Don Pillsbury

Head of Retention
Rothy's

4:40 pm - 5:00 pm Fireside Chat: How To Unlock Loyalty Through Seamless Personalization

Zahir Dossa - Co-Founder & CEO, Function of Beauty
Zahir Dossa, CEO & Co-Founder of Function of Beauty — "the leader in fully personalized hair care" — will share insights into how his team engages directly with their customers and creates hyper personalized & customized products. Prior to Function of Beauty, Zahir completed BS, M.Eng., & PhD degrees at MIT including studies on management, computer science, ecommerce, & personalization, which ultimately led him to found this revolutionary company in 2015.
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Zahir Dossa

Co-Founder & CEO
Function of Beauty

Track E: The Future Of Social Media & Community Building

2:00 pm - 2:10 pm Chairperson's Opening Remarks

The beauty industry leads all retail verticals when it comes to social media and influencer management. Learn from this elite panel five tips and tricks you can implement readily to build a successful social strategy, retain the right influencers and showcase product that leads to engagement and sales:
• Influencer management: ensuring there is no overlap with other brands
• Tutorials—how showcasing product leads to engagement and sales
• Filming in-studio and on a budget—how to produce content quickly and cheaply
• Showcasing UGC and building communities 
• Displaying the details and different ways to “wear looks” to inspire different types of customers

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Valerie Hoecke

Chief Digital Officer, LVMH Perfumes and Cosmetics
LVMH

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Toto Haba

SVP of Global Digital
Benefit Cosmetics

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Tennille Kopiasz

CMO
Fresh

2:40 pm - 3:00 pm Executive Presentation

Hear about the latest tech that’s serving social media!

3:00 pm - 3:30 pm C-Level Chat: Style And Sustainability - How Rothy's Built A Cult Customer Base

Emily Canal - Staff Writer Inc. Magazine Kerry Cooper - President/COO, Rothy's
Kerry Cooper is President and COO of Rothy’s, leading marketing, merchandising and operations at the wildly popular San Francisco-based shoe company. Inspired by its balance of technological innovation, artful design and commitment to sustainability, Kerry is proud to be part of this rapidly growing company. Join this discussion to learn how Rothy’s nurtures its loyal, empowered community of female customers with its beloved everyday flat. 

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Kerry Cooper

President/COO
Rothy's

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Emily Canal

Staff Writer
Inc. Magazine

3:30 pm - 4:15 pm Happy Hour Beer Networking Break In The Expo!

It’s the happiest hour at the happiest conference you’ve ever been to!

3:30 pm - 4:15 pm Yogis Meet-Up!

Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the expo, and pick up some yogi swag, courtesy of Manduka (limited supply). Namaste!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global

Join Linc Global in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo

It's Beer O'Clock! Join paytech company Modo for an exclusive craft beer tasting event during eTail West. We'll learn about how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Attendees will be gifted with a wooden flight set of their own!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Wine Hosted By Criteo

Join Criteo for an exclusive wine tasting event! Learn more about the unique flavors, ingredients, and distilling methods as we share a fine assortment of reds and whites. Our on-site sommelier will guide you through the tasting, answer all your questions, and explain how to expertly pair each wine with food. Whether you prefer fresh and fruity, or earthy and bold—let's raise a glass together, and find a flavor you’ll love.
Customers today enjoy identifying themselves as belonging to some sort of group (“I am a…”) and enjoy mission-driven brands. During this discussion, executives share:
• How to foster brand loyalty and build a cult following though inspirational social posts
• How to make your brand “addicting”—what drives fans and followers to keep coming back for more?
• Identifying brand advocates who thrive in social environments and can bring others in

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Matt Raminick

Digital Marketing Director
PacSun

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Jordan Jones

Founder and CEO
Packed Party

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Jessa Reus

Head of Influencer & Partner Marketing
Shopstyle.com

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Elizabeth Scherle

Co-Founder and President
Influenster

4:40 pm - 5:00 pm Fireside Chat: What’s The Point? What Customers Really Want From An Omni-Loyalty Program

Kyle Pretsch - IT Director - Omnichannel & Integrations, Lucky Brand
Kyle and team launched a new omni-loyalty program this year, and the findings have been fun and funny. Learn what Kyle has discovered about Lucky Brand’s customers, and how they interact with the brand in-store and online, while accumulating thousands of points for elite status.
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Kyle Pretsch

IT Director - Omnichannel & Integrations
Lucky Brand

Track F: Disruptive Digital Marketing

2:00 pm - 2:10 pm Chairperson's Opening Remarks

Tatiana Afanasyeva - Head of Marketing, Lob
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Tatiana Afanasyeva

Head of Marketing
Lob

2:10 pm - 2:40 pm Case Study Remix: Engaging With Your Fandom Through Disruptive Marketing

Molly Hartney - CMO, Funko
The proliferation of social media has enabled consumers to connect, engage and build a relationship with their favorite brands and products. This session will focus on how to engage with customers through strategic and disruptive digital marketing tactics to help evolve customers into fans:
• How to rise above the chatter in the digital era that will help you standout and make a strong impression.
• How to leverage social platforms, notably Facebook, Instagram and Twitter, to deepen the connections between retail customers and products. 
• How to utilize mixed reality to learn more about your customers and creating unique customer experiences that turn your consumers into fans , ultimately creating a cycle of fandom.

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Molly Hartney

CMO
Funko

2:40 pm - 3:00 pm TV Matters: Demonstrating TV's Impact On Retail, e-Tail And In-App Transactions

Jarvis Mak - Chief Customer Officer, Alphonso
TV remains the most broad-reaching medium for putting your brand in front of customers. Yet until now, it has been difficult to measure its effectiveness in achieving tangible results. TV viewership data now helps marketers connect the dots between their brand's TV ad exposures and business outcomes, both offline and offline. Alphonso's chief customer officer will walk through success stories demonstrating how brands across multiple retail and e-commerce segments are using TV data to understand which creatives, networks and dayparts are best driving traffic, sales and conversions, and optimizing their media mix across TV and digital platforms. 

This session will cover:

• TV Data-driven media planning: knowing what your high-value customers watch on TV, and where else to find them: creating granular TV audience segments and targeting them across all medums.
• Competitive analysis and conquesting: A new twist on the old judo trick of using your compeitor's weight against them: knowing when and where they spend their TV dollars and pinpointing their audience with your brand's message
• Omnichannel excellence: How TV data enables maximum optimization of campaigns and spend across TV, digital and social 
• Closed-loop attribution - Connecting the dots between TV ad exposures and and transactions, then re-calibrating campaigns with actionable data
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Jarvis Mak

Chief Customer Officer
Alphonso

Get ready to step outside of your marketing comfort zone! These change makers discuss how they are breaking through digital marketing noise with:
• The craziest marketing tactics these brands tried—what worked and what didn’t
• The most cost effective digital interactions and how they can easily be replicated
• The online merchandising tactics that made the customer feel like they need the product

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Andrea Grant

VP of Marketing
Notion

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Adam Callinan

Co-Founder & CEO
BottleKeeper

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Caroline Culbertson

Director, Marketing
Betabrand

Natalie Gordon

CEO
Babylist

3:30 pm - 4:15 pm Happy Hour Beer Networking Break In The Expo!

It’s the happiest hour at the happiest conference you’ve ever been to!

3:30 pm - 4:15 pm Yogis Meet-Up!

Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the expo, and pick up some yogi swag, courtesy of Manduka (limited supply). Namaste!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global

Join Linc Global in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo

It's Beer O'Clock! Join paytech company Modo for an exclusive craft beer tasting event during eTail West. We'll learn about how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Attendees will be gifted with a wooden flight set of their own!

4:15 pm - 5:30 pm Invite-Only Cheers With Peers!: Wine Hosted By Criteo

Join Criteo for an exclusive wine tasting event! Learn more about the unique flavors, ingredients, and distilling methods as we share a fine assortment of reds and whites. Our on-site sommelier will guide you through the tasting, answer all your questions, and explain how to expertly pair each wine with food. Whether you prefer fresh and fruity, or earthy and bold—let's raise a glass together, and find a flavor you’ll love.
Mobile isn’t going anywhere, and is increasingly popular to buy from. This panel looks at content and paid media, progressive web apps, and conversational commerce strategies that will lead to top sales…and have a resonating impact to continue to break through the clutter. Discover:
• Working with the new mobile algorithm and adjusting traffic to ensure your site is totally mobile friendly 
• Adjusting content and paid media to have better search strategies that lead to your branded site 
• Progressive web apps—how the new tech is bolstering smarter marketing and shopping experiences
• Conversational commerce integration—how it’s making a smoother environment for customers to shop on mobile

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Dave Cotter

VP, Mobile
Nordstrom

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Varun Puri

Director, IT - eCommerce & Mobile
The Michaels Company

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Elizabeth Schmidt

Director, Digital Marketing
Threadless

4:40 pm - 5:00 pm Redefining To Elevate The Omni-Marketing Of A Global Brand

Amber Stepper - VP, Marketing, Evenflo
Transforming into a direct to consumer business requires a complete redefinition & elevation of the brand experience. While the consumer journey may have ended at the point of sale or the delivery of product in the traditional retail model, it has now transformed into a customized end to end engagement designed to connect with consumers in ways that matter to them. Finding ways to deliver meaningful messaging that resonates, deliver memorable interactions and design experiences beyond the product that are relevant to consumer needs are essential to success. 

Evenflo (part of Goodbaby International, a multi-billion dollar global company) provides these experiences by embracing the following models:
• Brand marketing tactics that require a leap of faith and departure from the tried and true methods of the past
• Collaborative strategies and internal alignment behind which disruptive marketing to employ
• Reversing the distribution model and showrooming
• Rapid analysis and measurement of messaging impact on impressions and sales

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Amber Stepper

VP, Marketing
Evenflo

Women In (R)eTail Networking Event And Leadership Panel

Okay ladies, let’s get in formation! Listen and be motivated by an accomplished panel of fierce femmes; then, cultivate new friendships with your table group and discuss the issues that were raised on the panel.
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JoAnne Kennedy

VP, Technology
Nordstrom

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Jyoti Shukla

VP of User Experience
Nordstrom

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Nizzi Renaud

CMO
Zazzle

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Divya Gugnani

Co-Founder
Wander Beauty