eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

Transform TECH Summit

February 19th, 2019

An Exploration Of Innovative Tech For Implementation:

AI, Voice Enabled Commerce, Payments, Extended Reality

8:20 am - 8:50 am Networking Breakfast & Registration Sponsored By Zaius

Time to fuel up for a great day of in-depth learning on how to continue connections with customers through innovative technology!

8:50 am - 9:00 am Welcome Remarks

9:00 am - 9:15 am Chairperson's Opening Remarks

Linh Ho - Co-Founder and CMO, conDati

Linh Ho

Co-Founder and CMO

9:15 am - 9:40 am Keynote: Obsessing Over CX With Machine Learning (And A Great Engineering Culture)

Chris Homer - Co-Founder & CTO, thredUP
Chris Homer and his team strive to understand what their customers are actually experiencing—so much that they have designed multiple ML models that drive personalization of the shopping experience both on site and off (email, push, etc.). Discover Chris’ process to leverage ThredUp’s data to supercharge the conversion funnel:
• Turning powerful data into action for top ML digital interactions  
• Where in the purchase funnel to push accurate content, on the right channel
• The KPIs the team established to benchmark progress


Chris Homer

Co-Founder & CTO

9:40 am - 10:05 am Keynote: Debunking The Old Retail Playbook

Bruce Hershey - VP, Marketing, Tailored Brands, Inc.
Forget what you think you know about retail. In this lively presentation, Bruce Hershey of tailored brands will debunk 5 old rules with 5 new rules and talk through the new playbook that has transformed their business.

Bruce Hershey

VP, Marketing
Tailored Brands, Inc.

10:05 am - 10:25 am Now You’re Talking: Using Effective Conversational AI to Create a Better CX

Today’s automated systems have trained us to frantically press 0 and shout “agent”—leading to frustrating brand experiences before we’ve even started a conversation. Research shows that people demand the convenience of self-service...but only if the technology works!
Conversational AI, when successfully applied to customer care channels, can deliver a personalized and more efficient experience while at the same time improving CSAT, brand loyalty, and agent productivity.
In this session, hear case study examples and learn how you can create a competitive differentiator for your brand by implementing an Intelligent Virtual Assistant that can help you:
• Provide a true omnichannel experience, including persistence, across your care channels
• Harness and use data to deliver a more personalized and efficient experience
• Automate transactions so agents can focus on revenue generating opportunities
• Efficiently manage seasonal peaks and unexpected volume
The road to enterprise business agility is paved with long-term investments in areas such as architecture, engineering, and product management; combined with ongoing investment and training in lean-agile practices and empowered teams.  Come learn about Target’s journey and hear a story about how these investments paid off in the grocery space with the national launch of Target Restock. (A true Digital Transformation story).
 Key Takeaways:
• Understand how core investments are necessary to drive enterprise business agility
• The importance of ongoing investments to increase organizational acumen on new ways of working
• How you can dramatically increase your speed to market and low-risk learning leveraging these practices
• A few easy steps to get started in your own organization


Andy Cerio

Senior Director, Product Management, Personalization & Search


Travis Klinker

Director, Agile & Engineering Enablement

10:50 am - 11:20 am Morning Coffee & Refreshments

Your mind is buzzing with ideas so grab some coffee and keep it going!
Omni is an obvious! The executives on this panel review what your big check marks should be and quick wins to implement tech that is changing the retail environment: 
• Ensuring sales consultants can place an order in-store via web when products are not available
• Training sales consultants to have a  more effective method for collecting CRM data, and are conversely empowered with CRM data to help in-store sales
• Enabling connected commerce to build data for a top customer journey
• Exploring and testing new tech at scale to ensure the experience maps back to your core customer


Andy Gorski

Sr. Director of Marketing
Best Buy


Shana Seubert

Director, Mobile
Foot Locker


Parul Sharma

Director of Professional Services

11:50 am - 12:10 pm Supercharge Online Sales With A Friction-Fee Mobile Experience

Tom Green - Chief Product Officer, Averon
Today’s retail customers crave a friction-free online shopping experience.  They expect to be recognized and served up relevant content and suggestions on their buying journey.  They want to be able to make quick convenient purchases while on the run - and from their mobile phone. Yet shoppers today get blocked and tripped up by the login process, rather than being “virtually” welcomed and helped.  In fact, 33% abandon carts because of logins. Where the login process was once a source of frustration, it can now be a source of customer delight, loyalty and repeat purchases – with the revolutionary zero-tap login.

Key themes:
• Mobile checkout: Why the low conversion rates & how to fix it
• How e-tailers can easily deliver zero-tap logins for users
• How zero-tap logins unlock a superior customer experience & drive revenue

Averon has created a revolutionary zero-tap login process that will help retailers:
• Better compete online with “zero-tap” checkout
• Easily create new accounts from new visitors with just the mobile phone number and boost conversions and repeat sales
• Instantly and securely log in returning customers – without user ID or password
• Help online customers on their buying journey
• Revolutionize the UX along the buyer’s journey from site browsing to checkout

Tom Green

Chief Product Officer

12:10 pm - 12:35 pm Keynote: Designing For Delight - Incorporating Real-Time Customer Feedback Into Your Customer Funnel

Bogdan Constantin - CMO, Generation Tux
We live in a world where 91% of customers that have a negative experience with your product/brand don’t ever tell you directly, they just negatively review you on the web and don’t ever come back. When you’re a DTC brand these negative interactions and points of friction along your customer journey can have a detrimental effect on your customer lifetime value. You need a process that proactively solicits and incorporates real-time feedback across your funnel to further inform and improve your acquisition and retention models before these friction points becoming critical and begin degrading your unit economics. Menguin optimizes for LTV and delighted customers (avg NPS of 72 last 18 months) by embracing the following mindsets: 
• 1-to-1 Interactions: Proactively create natural places in the funnel to query and solicit feedback from users that abandon cart or do not convert to understand why and how to overcome any barriers to purchase they may have
• Building For Long Term: Incorporating the customers likes/dislikes into acquisition marketing (Google/Facebook) as well as retention marketing (email/SMS/on-site chat) in an ROI positive way
• Right Customer, Right Carrot:  Pairing the right incentive structure for both customer service reps and leads, detractors, and promoters to maximize desired goals 
• Marginal Revenue = Marginal Cost: Providing customers with their desired level of interactions online and in-person to drive optimal path to purchase and repeat business on a cohort by cohort basis 


Bogdan Constantin

Generation Tux

12:35 pm - 1:35 pm Lunch & Networking

Take this time to chat and chew with someone you may not have met yet!
Cutting edge tech presentations that will change the future of immersive retail. Best tech voted on by the audience on the conference app.

Dr. Jianxiong Xiao

Founder and CEO
AutoX Inc


Argentina Moise

CEO & Founder

Vito Pagano



Chelsie Lee

Co-Founder & CEO


Alon Leibovich

Co-Founder & CEO

For years, we have talked about breaking down silos. Fingers crossed, your business has achieved this, but what’s next? Be inspired by this panel as they discuss how their teamwork makes the dream work:
• Building and embracing collaborative product teams to ensure quality is top
• Measuring threshold for experimentation to ensure you are building the right product that truly enables a top customer experience
• Taking the guesswork out of experimentation for collaboration to deliver hard (and successful!) results


Megan Kohout

VP, eCommerce
Kendra Scott


Sarika Puri

Senior Director, Head of Digital Platform Transformation


Jordan Bass

Senior Director, eCommerce
The Wonderful Company


Rocky Sharma

Sr. Director, Product Management, eCommerce

3:05 pm - 3:35 pm Afternoon Coffee & Refreshments

The day is winding down but there are still great learnings ahead! Fuel up during this time.
Executives give their quick thoughts, raw feelings (hates and loves!) on a buzzword that the moderator throws out at them. And yes, there will be a Bingo board and prizes!

Heather Blachowski

Director, Digital Content Operations


Ingrid Milman

Director, Digital Strategy
Ann Inc.


Mike Zuccato

Director Online Marketing


Shawn Myers

Director of Product Marketing
Oracle Marketing Cloud

4:05 pm - 5:00 pm Conclusion Of Transform TECH Summit

Grab a cold beer or a glass of wine and join your new peers at informal conversations organized by online revenue. Kick off the evening right by meeting people with similar challenges and walk away with new ideas to take back to your office.

1. 0-25 Million in online revenues 
Zach Zelner, CEO, PupSocks

2. 25 – 100 Million in online revenues
Ted Baker, CEO, QALO

3. 100 – 500 Million in online revenues
Stacy Carpenter, Director of Customer Experience, TOMS

4. 500 Million+ in online revenues
Monica Deretich, VP, Marketing & CRM, JustFab


Zach Zelner



Ted Baker



Stacy Carpenter

Director of Customer Experience


Monica Deretich

Vice President of Marketing & CRM - JustFab
TechStyle Fashion Group

5:45 pm - 7:00 pm eTail Casino Royale Reception Hosted By Certona & FuelX

Play your cards right at our Casino Royale Grand Opening Reception! Sit around the table and play poker, blackjack, roulette and much more with your new friends.

6:00 pm - 6:00 pm Registration Closed