eTail Virtual Summit & Expo 2021

June 29 - July 01, 2021

Online (ET)

Day Three – Thursday, July 1, 2021

11:15 am - 11:20 am Welcome Remarks - Kristin Schoenstein, Portfolio Director, eTail, Elizabeth Robillard, Program Director, eTail

11:20 am - 12:00 pm VIP “LIVE” Interactive Roundtable Discussions Led By Solution Providers

Table 1: Weathering the Marketing Apocalypse: Could Google’s 2021 Privacy Updates Have a Silver Lining?

Table 2: Your Gen Z Playbook: Understanding Who They Are And What They Are Buying

Table 3: Keeping Pace With Voice Enabled Commerce during COVID

12:00 pm - 12:10 pm 10 Minute Industry Insight Kick Off

12:10 pm - 12:30 pm Fireside Chat: Riding The Circular Retail Wave: Looking At The Future Of Buy and Sell Marketplaces

Named one of the world’s most innovative companies by Fast Company in 2021, Mercari is a second hand buy and sell marketplace that leverages the latest AI and machine learning to make exchanges as easy as possible for its users whether they're casual sellers, everyday shoppers or avid collectors. Hear from John Lagerling, the CEO of Mercari how they are:

  • Using the latest in technology to make a quick and easy experience for buys and sellers
  • Connecting customers around the world in new ways to drive loyalty and revenue growth
  • Establishing a safer and more secure environment for buying and selling

John Lagerling, CEO, Mercari

John Lagerling, CEO at Mercari US

John Lagerling

Mercari US

12:30 pm - 12:50 pm Vendor Keynote Presentation

12:50 pm - 1:20 pm DIGITALLY NATIVE KEYNOTE PANEL DISCUSSION: D2C Expansion And Creating A Feedback Loop With Customers

The direct to consumer market continues to grow rapidly and there are no signs of a let up anytime soon. Along with this trend, customer expectations are also at an all time high, so competition is fierce. Hear from executive at D2C companies as to how they are approaching the physical retail space and their plans for 2021 and beyond.


  • Analyzing how feedback in digitally native stores may be different than feedback online: how to connect and track the conversations back to product and marketing 
  • Making store visitors aware of the online business, and creating a seamless experience for the visits between both channels 
  • Recreating merchandising opportunities to mimic how a customer engages in store
  • Building out merchandising in stores and ensuring omni-efficiency 

Caren Sinclair Kay, President, Dormify

Caroline Homlish, VP, DTC, SUPERGOOP!

Caren Sinclair Kay, President at Dormify

Caren Sinclair Kay


Caroline Homlish, VP, Direct-to-Consumer at Supergoop!

Caroline Homlish

VP, Direct-to-Consumer

Katie Hunt, Co-Founder at Showfields

Katie Hunt


12:50 pm - 1:20 pm Women in ReTail Networking Session

Back by popular demand, join other fierce femmes for a networking session focused on navigating the retail industry, career path, leadership, mentorship, work-life balance and other topics that are top of mind for women in this difficult new environment. Don’t miss out on the most talked about session at eTail!

1:20 pm - 1:35 pm Lunch Break (15 minutes)

The pandemic forced organizations to prioritize digital transformation and boost their technology investments to compete. In this panel discussion, hear how a group of retailers are evaluating the changes they made in 2020 and find out how they are continuing these transformation efforts in 2021 and beyond. Panelists will review ideas for:

  • Looking at how transformations in your infrastructure could streamline internal processes and unlock business value 
  • Getting buy-in for a company-wide overhaul (back end and front end) 
  • Shifting operating models & organizational power structures to support tech upgrades 
  • Evaluating the impact of previous digitization efforts on serving customers during the pandemic 
  • Figuring out timelines for even more digitization that will enable operational data AND fully automate existing systems 

Vab Dwivedi, VP, Digital Products at Saatva

Vab Dwivedi

VP, Digital Products

Erika Green, Director, Product Management & UX Design at DICK'S Sporting Goods

Erika Green

Director, Product Management & UX Design
DICK'S Sporting Goods

Denise Hardman, Distinguished UX Designer at DICK'S Sporting Goods

Denise Hardman

Distinguished UX Designer
DICK'S Sporting Goods

2:05 pm - 2:25 pm Vendor Keynote Presentation

2:25 pm - 2:55 pm Keynote Panel Discussion: Taking A Holistic Approach To Sustainability

Not only has sustainability become important to increasingly conscious consumers, it is no longer a niche trend for retail. Corporate social responsibility initiatives are now becoming a priority as retailers work to reduce their environmental impact. Not only is it the right thing to do, but studies show that sustainability impacts purchase decisions. From sustainable packaging, product and manufacturing methods and more, there are so many aspects to consider. One retailer will walk you through their approach to sustainability and share tips for: 

  • ï Evaluating the consumer sentiment on sustainability and the role it will play 
  • ï Getting all stakeholders on board 
  • ï Analyzing the role of technology to drive the sustainability agenda 
  • ï Maximizing your sustainability efforts through AI 
  • ï Improving sustainability through on demand manufacturing by moving the needle closer to the goal of zero waste
  • ï Lowering costs and increasing productivity through your sustainability efforts
  • ï Retaining authenticity vs “green washing” 
  • ï Creating trust and communicating your sustainability initiatives 
  • ï Outlining Sustainability Standards at your organization
Cary Lin, Co-Founder and CEO at Common Heir

Cary Lin

Co-Founder and CEO
Common Heir

Luana Bumachar, VP, Owned Brands, Innovation at Grove Collaborative

Luana Bumachar

VP, Owned Brands, Innovation
Grove Collaborative

Kathrin Hamm, Founder and CEO at Bearaby

Kathrin Hamm

Founder and CEO

2:55 pm - 3:15 pm Fireside Chat: Humanizing Your Brand to Build Authentic Connections & Drive Conversions Online

Duncan Blair, VP, Marketing at Article

Duncan Blair

VP, Marketing

Cale Weissman, Editor In Chief at Modern Retail

Cale Weissman

Editor In Chief
Modern Retail

3:15 pm - 3:20 pm Closing Remarks And End of eTail Flagship Virtual Summit June